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  • Program

Risk Management for Corporate Leaders—Virtual

innovative strategies by better identification and mitigation of the attendant risks. This program is eligible for the Certificate of Management Excellence. Learn More Key Benefits In this live online course, you will examine the latest... View Details
  • September 1984 (Revised February 1989)
  • Case

Benetton (A)

By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe
Related

    NGOs and Organizational Change

    The organizational dynamics of non-governmental organizations (NGOs) have become increasingly complex as they have evolved from small local groups into sophisticated multinational organizations with global networks. Alnoor... View Details

    • December 2013 (Revised March 2014)
    • Case

    Beidahuang

    By: Ray A. Goldberg and David Lane
    Beidahuang is a major new Chinese player in global grain trading that in 2013 is seeking access to grain both to help assure China's food security and in pursuit of its own commercial goals. Focusing on potential trade in Brazilian soybeans, the case asks students to... View Details
    Keywords: China; Brazil; International Trade; Grain; Soybeans; Agribusiness; Plant-Based Agribusiness; Globalized Markets and Industries; Cooperation; Agriculture and Agribusiness Industry; China; Brazil
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    • 09 Dec 2008
    • First Look

    First Look: December 9, 2008

    markets, highlighting concerns as China strives to modernize its financial system to meet global competition and support its fast growing economy. Purchase the note: http://harvardbusinessonline.hbsp.harvard.edu/... View Details
    Keywords: Martha Lagace
    • 15 Dec 2009
    • First Look

    First Look: Dec. 15, 2009

      Working PapersThe Global Networks of Multinational Firms Authors:Laura Alfaro and Maggie Chen Abstract In this paper we characterize the topology of global multinational networks and examine the macro and... View Details
    Keywords: Martha Lagace
    • August 2010 (Revised October 2014)
    • Case

    Herborist

    By: John Deighton, Leora Kornfeld, Yanqun He and Qingyun Jiang
    Global brands such as L'Oreal and Oil of Olay dominate China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment... View Details
    Keywords: Cross-Cultural and Cross-Border Issues; Product Marketing; Product Positioning; Demand and Consumers; Competitive Strategy; Segmentation; Beauty and Cosmetics Industry; China
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    • September 1999 (Revised November 2002)
    • Background Note

    Indian Software Industry in 2002, The

    The Indian software industry, growing at more than 50% per annum and largely dependent on exports of services and products, is one of the few industries in that country considered to be globally competitive. This note allows a discussion of the uses and limits of... View Details
    Keywords: Geographic Location; Competition; Applications and Software; Globalization; Information Technology Industry; India
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    • March 2020 (Revised January 2022)
    • Case

    Michelin: Building a Digital Service Platform

    By: Sunil Gupta and Christian Godwin
    Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details
    Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Travel Industry; Transportation Industry; United States; France
    Related
    • August 2015 (Revised May 2017)
    • Case

    TSG Hoffenheim: Football in the Age of Analytics

    By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman
    In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details
    Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry
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    • 15 Jul 2002
    • Research & Ideas

    Going Green Makes Good Business Sense

    emerging global problems with very long timelines and possibly irreversible effects," Reinhardt told the group. Strategies For a Green Business The debate on whether or how business should react has... View Details
    Keywords: by Martha Lagace
    • June 2007 (Revised August 2007)
    • Case

    Royal DSM N.V.: Information Technology Enabling Business Transformation

    By: Lynda M. Applegate, Edward Watson and Mara Vatz
    Describes how Royal DSM NV, an $8 billion dollar global corporation, leveraged information technology to enable a major corporate portfolio transformation between 2000 and 2006. View Details
    Keywords: Change Management; Transformation; Entrepreneurship; Globalized Firms and Management; Growth and Development Strategy; Information Technology
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    • January 2001
    • Background Note

    Country Analysis in a "Global Village"

    By: Bruce R. Scott
    Substantially rewritten to establish the relevance of countries in the global context. It does so in terms of their differing economic performance in recent decades, and also by contrasting those that have "converged" toward the rich country norm (as theory would... View Details
    Keywords: Globalized Economies and Regions; Macroeconomics; Trade; Business Strategy; Performance Evaluation; Industry Growth; Currency; Policy; Development Economics
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    • April 2010
    • Case

    The Credit Crisis of 2008: An Overview

    By: V.G. Narayanan, Fabrizio Ferri and Lisa Brem
    This case examines the causes and consequences of the credit crisis of 2008 from a national and global perspective and explores the actions taken and proposed by the U.S. and European governments. View Details
    Keywords: Credit; Financial Crisis; Crisis Management; Risk Management; Globalized Economies and Regions; Global Strategy; Mortgages; Performance Effectiveness; Financial Services Industry; United States
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    • March 2012
    • Article

    The Looming Challenge to U.S Competitiveness

    By: Michael E. Porter and Jan W. Rivkin
    The United States is a competitive location to the extent that companies operating in the U.S. are able to compete successfully in the global economy while supporting high and rising living standards for the average American. By this standard, U.S. competitiveness is... View Details
    Keywords: Problems and Challenges; Competition
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    • May 2013 (Revised March 2014)
    • Case

    Benetton Group S.p.A., 2000

    By: John R. Wells and Galen Danskin
    In 2000, Benetton was one of the leading mass fashion competitors in the world with approximately $1.9 billion in sales across 5,500 stores in 120 countries. But the company's fortunes seemed to be on the wane. Operating profits had fallen 9% from the prior year to... View Details
    Keywords: Fashion; Strategic Change; Strategic Management; Globalized Firms and Management; Marketing Strategy; Competitive Advantage; Performance Consistency; Management Teams; Strategy; Fashion Industry; Apparel and Accessories Industry; Retail Industry; Italy
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    • March 2013
    • Case

    Currency Wars

    By: Laura Alfaro and Hilary White
    In February 2013, the G-20 finance ministers met in Moscow, Russia to discuss the rising anxieties over a potential international currency war. It was speculated that certain countries were purposely devaluing their currencies in order to improve their competitiveness... View Details
    Keywords: Currency; Competitiveness; Trade Policy; Devaluation; Exchange Rate; Monetary Policy; Quantitative Easing; Inflation Targeting; Capital Flows; Central Banking; Currency Exchange Rate; Competitive Strategy; Emerging Markets; Policy; Trade; Conflict and Resolution; Banking Industry; Public Administration Industry; Moscow
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    • Career Coach

    Crystal Yao

    Crystal is particularly interested in helping students understand careers in Sports, Media, and Entertainment and Big Tech, as well as functional careers in General Management, Strategy Consulting, Business Development, and Sales &... View Details
    • June 2023
    • Case

    Royal Golden Eagle: Pursuing Cross-border Expansion with Bold Ambition

    By: Kristin E. Fabbe, Dante Roscini, Adina Wong and Dawn H. Lau
    About how Singapore-based natural resources firm Royal Golden Eagle, starting with a palm oil business in Indonesia, eventually expanded into a global conglomerate that also included the kraft pulp and paper, viscose, and natural gas industries. View Details
    Keywords: Singapore; Indonesia; China; Canada; Cross Border; International Trade; Commodities; Expansion; Globalized Firms and Management; Business Conglomerates; Pulp and Paper Industry; Energy Industry; Forest Products Industry; Singapore; Indonesia; China; Canada
    Related
    • February 2022 (Revised September 2022)
    • Case

    InstaDeep: AI Innovation Born in Africa (A)

    By: Shikhar Ghosh and Esel Çekin
    Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details
    Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa
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