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  • 26 Jul 2011
  • First Look

First Look: July 26

value, meanings, or enactment of an identity. I also develop a theoretical model and propositions that generate insights into how individuals respond to identity threats originating from a range of sources.... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2012
  • First Look

First Look: December 18

unfavorable expectations face an additional constraint: their prices and first-party content investment need to be such that low (zero) participation equilibria are eliminated. This additional constraint... View Details
Keywords: Carmen Nobel
  • 20 Jul 2010
  • First Look

First Look: July 20

value-relevant before disclosure, for negative earnings adjustments it is value-relevant only after disclosure. This finding is consistent with managers delaying the communication of bad news until IFRS compliance. A finer model shows... View Details
Keywords: Martha Lagace
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

days, because consumers' demand for information about goods and services tends to be inelastic. As the model illustrates, additional forces drive industry change as well. Alternatives to advertising, known... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

M. Viceira Abstract—Our new model of consumption-based habit formation preferences generates loglinear, homoscedastic macroeconomic dynamics and time-varying risk premia on bonds and stocks. Consumers'... View Details
Keywords: Dina Gerdeman
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

presented by the rise of the man-of-action hero. Salls: What is the man-of-action hero, and why is this manhood ideal so important in American culture? You say the man-of-action hero is a synthesis of two other popular models of American... View Details
Keywords: by Manda Salls
  • 16 Jun 2015
  • First Look

First Look: June 16, 2015

potential customers, how the company will capture a share of that value, and what types of innovation to pursue. Critics tend to discount "routine" innovation that leverages a company's existing technical capabilities and business View Details
Keywords: Sean Silverthorne
  • 11 Nov 2013
  • Research & Ideas

A Smarter Way to Reduce Customer Defections

marketing priority—and they've been given bigger budgets to fight the battle. But as Gupta points out, identifying potential defectors to target is not as easy as it sounds. For years, companies have used churn management strategies that View Details
Keywords: by Dina Gerdeman; Retail; Service
  • 17 Nov 2009
  • First Look

First Look: Nov. 17

with a dominant platform that earns more than under compatibility. We also find that incompatibility generates larger total welfare than compatibility when horizontal differences between platforms are small. Download the paper:... View Details
Keywords: Martha Lagace
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

largest female-owned franchise business in the country. The challenge that Valerie faces is how to grow. Should she continue growth as a franchisee or change her business model and become a franchisor? In View Details
Keywords: Dina Gerdeman
  • 01 Dec 2015
  • First Look

December 1, 2015

vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2016
  • First Look

March 1, 2016

can trigger large price bubbles. We analyze the patterns of cash-flow news that generate the largest bubbles, the reasons why bubbles collapse, and the frequency with which they occur. The model also... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

  Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details
Keywords: Martha Lagace
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

personal information because the additional revenues generated in the process exceed the consumer disutility incurred. Clearly, personal consumer information is a valuable asset in the marketplace. To better... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 30 Aug 2016
  • First Look

August 30, 2016

variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of various forms of conditional and unconditional compensation. We account for salesperson... View Details
Keywords: Carmen Nobel
  • 21 Apr 2011
  • Research & Ideas

Searching for Better Practices in Social Investing

Investing: Emerging Trends in a Changing Landscape," a recent panel discussion hosted by Harvard Business School's Social Enterprise Initiative. They also touched on growing trends including venture philanthropy and social impact bonds. "In View Details
Keywords: by Carmen Nobel; Financial Services
  • 08 Nov 2024
  • Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

African people, businesses, and nations are becoming increasingly stressed by climate-related perils like droughts, river flooding, extreme heat, and rising sea levels. This is leading not only to the destruction of assets but also challenges to lives and... View Details
Keywords: by John Macomber; Green Technology; Energy
  • 08 Apr 2009
  • Research & Ideas

Clayton Christensen on Disrupting Health Care

affordable, changing the way we consumers pay for the services doesn't fix anything. What we need is a system of new value networks that will disrupt the old business models in this industry. We need a new approach not just to insurance... View Details
Keywords: by Deborah Blagg; Health
  • 12 Feb 2001
  • Research & Ideas

Creating Value Across Borders

being created, while in others, the stock of technical knowledge that can potentially be transferred into new ventures is locked up in companies. The best example is Japan, where most innovations are generated within research laboratories... View Details
Keywords: by Staff
  • 05 Jun 2019
  • Research & Ideas

If Your Customers Don't Care What You Charge, What Should You Charge?

assuming that all customers are shoppers leads to overestimating their overall price sensitivity. Big lessons from a simple product In the context of retail gas, which many consumers view as a standardized product, a station’s location and amenities, in View Details
Keywords: by Kristen Senz; Energy
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