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  • February 2000 (Revised August 2003)
  • Teaching Note

Boston Chicken, Inc. TN

By: Paul M. Healy
Teaching Note for (9-198-032). View Details
Keywords: Food and Beverage Industry; United States
Related
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

product variety and inventory levels on store sales. Using four years of data from stores of a large retailer, we show that increases in product variety View Details
Keywords: Sean Silverthorne
  • March 2003 (Revised March 2010)
  • Supplement

The Australian Wine Cluster: Supplementary Information

By: Michael E. Porter and Orjan Solvell
Supplements The California Wine Cluster. View Details
Keywords: Food and Beverage Industry; Australia
Related
  • December 1997
  • Case

UnHoley Bagel, The

By: Ray A. Goldberg and Tom Clay
Keywords: Food and Beverage Industry
Related
  • June 1990
  • Supplement

Perrier Relaunch

By: Stephen A. Greyser and Norman Klein
Supplements Perrier Recall: A Source of Trouble. View Details
Keywords: Product Launch; Food and Beverage Industry
Related
  • December 1986
  • Case

General Mills, Inc.: Manufacturing Year 2000 Task Force

By: Ray A. Goldberg and Juan Enriquez-Cabot
Keywords: Food and Beverage Industry
Related
  • February 1999 (Revised October 1999)
  • Supplement

Cherkizovsky Group (B), The

By: Lynn S. Paine and Hal Hogan
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry; Russia
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  • November 2010
  • Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
Related
  • December 2013
  • Teaching Note

Coffee Wars in India: Café Coffee Day Takes On the Global Brands

By: David B. Yoffie
Keywords: Coffee; Competition; Brands and Branding; Food and Beverage Industry; India
Related
  • June 2011
  • Teaching Note

Zespri (TN)

By: Jose B. Alvarez and Mary Shelman
Teaching Note for 511001. View Details
Keywords: Competition; Brands and Branding; Innovation and Invention; Corporate Strategy; Patents; Food and Beverage Industry; Australia; New Zealand
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  • June 1995
  • Teaching Note

Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive TN

By: Richard E. Walton
Teaching Note for (9-392-025). View Details
Keywords: Value; Business Ventures; Creativity; Marketing; Business and Shareholder Relations; Policy; Business Growth and Maturation; Organizational Culture; Performance Effectiveness; Competency and Skills; Managerial Roles; Compensation and Benefits; Food and Beverage Industry
Related
  • 01 Oct 1998
  • News

Supplying Demand

company's leader is justifiably proud: twelve years ago, he was minding one store - located just down Soldiers Field Road from HBS. Today, he oversees an empire of almost one thousand stores - not bad for... View Details
Keywords: Paul Michelman
  • January 1995 (Revised May 1996)
  • Teaching Note

Coca-Cola Harmless Warrants TN

By: Scott P. Mason and Mihir A. Desai
Teaching Note for (9-295-007). View Details
Keywords: Food and Beverage Industry
Related
  • February 1987 (Revised November 1991)
  • Supplement

Distillers Company plc (E)

By: W. Carl Kester and Richard P. Melnick
Keywords: Food and Beverage Industry
Related
  • March 1998
  • Teaching Note

Roy Rogers Restaurants TN

By: Krishna G. Palepu and Kenneth A. Merchant
Teaching Note for (9-189-100). View Details
Keywords: Food and Beverage Industry
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  • January 1979 (Revised November 1982)
  • Case

General Foods: Powdered Soft Drinks (B)

By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
Related
  • December 1978 (Revised November 1982)
  • Case

General Foods: Powdered Soft Drinks (A)

By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
Related
  • February 1985 (Revised September 2001)
  • Teaching Note

ICEDELIGHTS Teaching Note

By: Howard H. Stevenson and Michael J. Roberts
Teaching Note for (9-898-196). View Details
Keywords: Food and Beverage Industry
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  • Teaching Interest

Overview

The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details
Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
  • November 2004
  • Case

Innocent Drinks

By: William A. Sahlman and Dan Heath
The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom. View Details
Keywords: Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe
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