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  • March 1991 (Revised April 1995)
  • Teaching Note

Pepsi-Cola Fountain Beverage Division: Marketing Organization, Teaching Note

By: Frank V. Cespedes
Keywords: Marketing; Organizational Structure; Food and Beverage Industry
Citation
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Cespedes, Frank V. "Pepsi-Cola Fountain Beverage Division: Marketing Organization, Teaching Note." Harvard Business School Teaching Note 591-100, March 1991. (Revised April 1995.)
  • November 1990 (Revised December 1992)
  • Case

SeaChick: Entrepreneurship in Aquaculture

By: Ray A. Goldberg
Keywords: Corporate Entrepreneurship; Food and Beverage Industry
Citation
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Goldberg, Ray A. "SeaChick: Entrepreneurship in Aquaculture." Harvard Business School Case 591-004, November 1990. (Revised December 1992.)
  • October 1988 (Revised November 1989)
  • Case

Pepsi-Cola Fountain Beverage Division: Tea Breeze

By: Frank V. Cespedes
Keywords: Food and Beverage Industry
Citation
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Cespedes, Frank V. "Pepsi-Cola Fountain Beverage Division: Tea Breeze." Harvard Business School Case 589-060, October 1988. (Revised November 1989.)
  • November 1983
  • Supplement

Pepsi-Cola United Kingdom (B)

By: Benson P. Shapiro and Edward J. Hoff
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry; United Kingdom; United States
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Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (B)." Harvard Business School Supplement 584-053, November 1983.
  • November 1983 (Revised June 1985)
  • Case

Pepsi-Cola United Kingdom (A)

By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States
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Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
  • September 1980
  • Teaching Note

Dunkin' Donuts (B): Field Management, Teaching Note

By: Hirotaka Takeuchi
Keywords: Food and Beverage Industry
Citation
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Takeuchi, Hirotaka. "Dunkin' Donuts (B): Field Management, Teaching Note." Harvard Business School Teaching Note 581-009, September 1980.
  • June 1979 (Revised January 1985)
  • Case

Dunkin' Donuts (C)

By: Hirotaka Takeuchi
Keywords: Food and Beverage Industry
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Takeuchi, Hirotaka. "Dunkin' Donuts (C)." Harvard Business School Case 580-037, June 1979. (Revised January 1985.)
  • March 1994 (Revised March 1995)
  • Supplement

Craig Weatherup, Supplement

By: Linda A. Hill
A biographical information sheet about Craig Weatherup, president and CEO of Pepsi Cola, North America. View Details
Keywords: Personal Development and Career; Food and Beverage Industry; United States
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Hill, Linda A. "Craig Weatherup, Supplement." Harvard Business School Video Supplement 494-125, March 1994. (Revised March 1995.)
  • May 1995
  • Teaching Note

Asahi Breweries, Ltd. TN

By: Hugo Uyterhoeven
Teaching Note for (9-389-114). View Details
Keywords: Food and Beverage Industry; Japan
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Uyterhoeven, Hugo. "Asahi Breweries, Ltd. TN." Harvard Business School Teaching Note 395-194, May 1995.
  • April 1995 (Revised January 1997)
  • Teaching Note

Beech-Nut Nutrition Corporation Series TN

By: Lynn S. Paine and Charles A Nichols, III
Teaching Note for (9-392-084), (9-392-085), (9-394-102), (9-394-103), (9-394-104), and (9-394-105). View Details
Keywords: Food and Beverage Industry; United States
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Paine, Lynn S., and Charles A Nichols, III. "Beech-Nut Nutrition Corporation Series TN." Harvard Business School Teaching Note 395-184, April 1995. (Revised January 1997.)
  • September 1989 (Revised April 1991)
  • Case

Pepsi-Cola U.S. Beverages (B)

Outlines the steps PepsiCo actually took in reorganizing its domestic soft drink business. Students are asked to analyze the pluses and minuses of the change. View Details
Keywords: Restructuring; Food and Beverage Industry
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Pearson, Andrall E. "Pepsi-Cola U.S. Beverages (B)." Harvard Business School Case 390-035, September 1989. (Revised April 1991.)
  • July 2022
  • Case

FIJI Water: Carbon Negative? (Abridged)

By: Michael W. Toffel, George Serafeim, Francesca Gino, Stephanie Van Sice and Tom Quinn
In the midst of increasing press scrutiny of the bottled water industry’s environmentally harmful practices, FIJI Water made a series of sustainability promises. The boldest of these was a pledge to go “carbon negative.” The company said that not only would they offset... View Details
Keywords: Carbon Footprint; Carbon Offsetting; Environmental Accounting; Climate Change; Environmental Sustainability; Pollution; Cross-Cultural and Cross-Border Issues; Misleading and Fraudulent Advertising; Non-Governmental Organizations; Brands and Branding; Food and Beverage Industry; Fiji; United States
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Toffel, Michael W., George Serafeim, Francesca Gino, Stephanie Van Sice, and Tom Quinn. "FIJI Water: Carbon Negative? (Abridged)." Harvard Business School Case 623-004, July 2022.
  • October 2023
  • Case

Driving Sustainability at AB InBev

By: Ethan Rouen and Antonio Manuel Oftelie
It was the height of the summer in 2022, and Michel Doukeris, the CEO of Anheuser-Busch InBev (AB InBev), and Peter Kraemer, the company’s Chief Supply Officer, gazed across the vast desert surrounding Zacatecas, Mexico. They were visiting their Grupo Modelo Brewery,... View Details
Keywords: Innovation; Transformation; Decisions; Environmental Sustainability; Leading Change; Growth Management; Business Model; Food and Beverage Industry; Mexico
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Rouen, Ethan, and Antonio Manuel Oftelie. "Driving Sustainability at AB InBev." Harvard Business School Case 124-037, October 2023.
  • 09 Mar 2016
  • Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

combined into one “industry” in which those teams compete, independent from the other industry groupings. With each round, teams can see how they’re faring and how their rivals are performing, altering their path as needed. The game... View Details
Keywords: by Roberta Holland; Food & Beverage; Food & Beverage
  • 20 Oct 2021
  • Blog Post

Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)

priorities this summer were to familiarize myself with the assets and challenges facing our city’s economy, while learning from leaders who are driving change. I enjoyed getting an overview of our “cluster” growth industries (such as... View Details
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

ReVista: Harvard Review of Latin America Globalizing Latin American Beauty By: Jones, G. Abstract—This article discusses the growth over time of the beauty industry in Latin America and its bias towards celebrating whiter rather than... View Details
Keywords: Sean Silverthorne
  • 31 Jan 2017
  • First Look

First Look at New Research: January 31, 2017

Abstract—The Food and Drug Administration approves new medical devices after in-depth reviews of safety and effectiveness data. Some have advocated for shorter review times to encourage innovation. We evaluated whether regulatory review... View Details
Keywords: Carmen Nobel
  • 01 Mar 2004
  • News

Kilimanjaro

last day when he was ready to give up. “I asked the others to leave me so that I could go back down, but they wouldn’t.” His fellow hikers offered various forms of support, be it sharing food or water or, in the case of Brian Redmond (MBA... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 02 Dec 2018
  • News

An Investor’s Guide to Climate Change: Risks and Opportunities

different lessons from David Crane, formerly CEO of NRG, and Paul Polman of Unilever. Chan, of Citigroup, spoke of the enormous potential and necessity of greening every industry and called for taking personal responsibility--even if just... View Details
Keywords: Allison Webster; Electric Power Generation, Transmission, Distribution; Utilities; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2004
  • News

Joe Toplyn (MBA 1979)

position that would blend my creative and management interests. Although I love dogs, it turned out that marketing dog food didn’t provide me with enough creative exercise. So I sidestepped into working for the vice chairman of the... View Details
Keywords: comedy writing; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
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