Publications

Publications

Filter Results: (4,706) Arrow Down
Filter Results: (4,706) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 67 of 4,706 Results →
  • Article

The Impact of Intangibles on Firm Growth

By: Stefano Denicolai, E. Cotta Ramusino and F. Sotti
Persuading users to try new technologies continues to be a problem confronting organisations and technology vendors alike. To better understand the process of new technology trial and adoption, several theoretical models have been proposed, of which the Technology... View Details
Keywords: Motivation and Incentives; Technology Adoption
Related
  • May–June 2011
  • Article

The Uninvited Brand

By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
Related
  • Article

Temporal View of the Costs and Benefits of Self-Deception

By: Zoe Chance, Michael I. Norton, Francesca Gino and Dan Ariely
Researchers have documented many cases in which individuals rationalize their regrettable actions. Four experiments examine situations in which people go beyond merely explaining away their misconduct to actively deceiving themselves. We find that those who exploit... View Details
Keywords: Hindsight Bias; Lying; Motivated Reasoning; Self-enhancement; Social Psychology; Perception; Performance Expectations
Related
  • March 2008 (Revised March 2009)
  • Case

Transforming AMFAM

By: Rakesh Khurana, Rajiv Lal and Cathy Ross
On a winter day in December 2007 at the American Family Mutual Insurance Company (AMFAM) headquarters in Madison, Wisconsin, Dave Anderson and Jack Salzwedel remained in the conference room after the senior management meeting had concluded. Anderson, CEO of AMFAM since... View Details
Keywords: Customer Focus and Relationships; Governing and Advisory Boards; Marketing; Mission and Purpose; Strategic Planning; Insurance Industry; United States
Related
  • 12 Oct 2022
  • Video

Christine Marie Ortiz Guzman on how we are all “designers”

    Collaborating across cultures

    We propose that managers adept at thinking about their cultural assumptions (cultural metacognition) are more likely than others to develop affect-based trust in their relationships with people from different cultures, enabling creative collaboration. Study 1, a... View Details

      Centralized Governance in Decentralized Organizations

      We systematically document governance centralization in decentralized autonomous organizations (DAOs) and study its drivers and economic implications. Using multiple data sources and granular on-chain transactional data, we compare our findings to those in... View Details
      • Blog

      Take Control of Your Personal Brand

      emotions, attitudes, and expectations others have about you. Let's say you’re in a high-stakes situation—you're applying for a new job, seeking a raise, promoting your company to investors, or trying to engage a new client. Whether you... View Details
      • Web

      2023 Reunion Presentations - Alumni

      measures reduce US dependence on supply chains linked to China? And what should we do with prices of imports from Vietnam and Mexico on the rise? Paper on Global Supply Chain Great Reallocation CASE STUDY Acquiring and Engaging Talent for... View Details
      • Web

      Fellowships - Business History

      an e-mail account, phone, computer, ID card, and access to the University’s libraries and the HBS Intranet. The program requires a two-month minimum length of stay during the fall semester. Scholars may stay up to a maximum of six months. It is expected that the... View Details
      • Web

      Case Method Teaching - Case Method Project

      About Case Method Teaching 1ms What is the Case Method? The core pedagogy of Harvard Business School since the early 20th century, the case method boasts a unique ability to make complex concepts accessible and develop students’ leadership skills, all while creating an... View Details
      • 06 Jun 2011
      • Research & Ideas

      Why Leaders Lose Their Way

      highly successful in their respective fields and at the peak of their careers. This makes their behavior especially perplexing, raising questions about what caused them to lose their way: Why do leaders known for integrity and leadership View Details
      Keywords: by Bill George
      • 17 Jan 2023
      • In Practice

      8 Trends to Watch in 2023

      As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
      Keywords: by Avery Forman
      • Web

      Impact Investments

      through critical, multi-method research. The project is further dedicated to building a foundation of rigorous data for the development of best practices in the impact investing space. WEF, “From the Margins to the Mainstream: Assessment of the Impact Investment Sector... View Details
      • 14 Apr 2009
      • First Look

      First Look: April 14, 2009

      structures. SWFs seem to engage in a form of trend chasing, since they are more likely to invest at home when domestic equity prices are higher, and invest abroad when foreign prices are higher. Funds see the industry P/E ratios of their... View Details
      Keywords: Martha Lagace
      • 01 Dec 2014
      • Working Paper Summaries

      Financing Innovation

      Keywords: by William R. Kerr & Ramana Nanda
      • Teaching Interest

      Overview

      By: Jill J. Avery
      Creating Brand Value (MBA elective course)

      Overview:

      In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
      • 26 Sep 2023
      • Research & Ideas

      Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

      the pseudonym ShopCo. Her ethnographic study of the company, which was regarded as progressive and engaged in DEI, is detailed in a new paper in the September issue of Administrative Science Quarterly. A progressive tech firm shuns a... View Details
      Keywords: by Kristen Senz
      • Web

      About - Global

      About Building upon a rich legacy of global engagement in business education. The Global Initiative is anchored by a team based in Boston with more than 65 staff sitting in key regions around the world to contribute to the school’s global... View Details
      • August 2021
      • Case

      Zoom Video Communications: Building a Culture of Diversity, Equity, & Inclusion During COVID-19

      By: Karen G. Mills, Scott Duke Kominers, Christopher Stanton, Andy Wu, George Gonzalez and Gabriella Elanbeck
      Keywords: Diversity Management; Diversity Training; Cultural Change; Cultural Diversity; Inclusion; Inclusive Growth; Inclusive Hiring; Hiring; Hiring Of Employees; Recruiting; Performance Management; Change Leadership; Race And Ethnicity; Racial Bias; Racial Disparity; Racial Injustice; Racial Tensions; Racism; Organization; Organization Process; Organization Structure; Structural/institutional Racism; Leadership And Change Management; Leadership And Managing People; Leading; Gender Bias; Discrimination; Inequalities; Inequality; Social Change; Employee Attitude Development And Empowerment; Employee Bonding; Employee Empowerment; Employee Engagement; Employee Fairness; Employee Morale; Employee Performance Management; Employee Relations; Company Culture; Company Values; Values; COVID-19 Pandemic; Demographics; Diversity; Age; Ethnicity; Gender; Business Processes; Change Management; Change; Race; Human Capital; Human Resources; Compensation and Benefits; Employees; Employee Relationship Management; Recruitment; Retention; Selection and Staffing; Jobs and Positions; Job Interviews; Leadership; Leading Change; Management; Management Teams; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Style; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Organizational Structure; Organizations; Mission and Purpose; Culture; Happiness; Prejudice and Bias; Satisfaction; Equity; Identity; Leadership Style; Values and Beliefs; Technology Industry; United States
      Related