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  • 01 Mar 2007
  • News

The Plight of the Global Poor

poverty was held; more conferences and seminars are set for the coming months. Baker Library is building an electronic library of BOP cases, articles, and other materials, the first such comprehensive compilation anywhere. Rangan and... View Details
Keywords: Garry Emmons; bottom of the pyramid (BOP); Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance
  • 22 Mar 2017
  • Research & Ideas

What's the Ideal Frequency for a Sales Quota?

saw this effect in the modeling world, but I wanted to test it in the real world,” says Chung, an assistant professor. “The best way to do that was to perform a field experiment.” For real-world proof of how quotas affect sales performance, the researchers teamed up... View Details
Keywords: by Carmen Nobel
  • June 2020
  • Case

In-housing Digital Marketing at Sprint Corp.

By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Electronics Industry; Electronics Industry; Electronics Industry; United States
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  • November 2019 (Revised April 2021)
  • Case

United Technologies: Are the Parts Worth More Than the Whole?

By: Benjamin C. Esty and Daniel Fisher
After spending more than 50 years creating a diversified industrial conglomerate that Fortune magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details
Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Investment Funds; Value Creation; Electronics Industry; Electronics Industry; Electronics Industry; United States
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  • April 2013
  • Article

In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Electronics Industry; Electronics Industry; Electronics Industry; North and Central America; United States
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  • 03 Jan 2017
  • First Look

January 3, 2017

School Case 217-018 Rose Electronics Distributing Company Itamar Frankenthal was evaluating bank loan proposals to finance his acquisition of Rose Electronics Distributing Company (“Rose”). He contacted 40... View Details
Keywords: Carmen Nobel
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

satisfy the growing American consumer demand for lighting, appliances, and consumer electronics in the 1910s to 1920s as well as in the 1950s and 1960s. GE's top executives have shown a clear understanding of the leadership and managerial... View Details
Keywords: Martha Lagace
  • 01 Dec 1996
  • News

Starting Up and Starting Over

lobby my father for startup capital. To our surprise, the money was forthcoming almost immediately. Years later, after Thermo Electron was already a great success, we learned that after reading our business plan, my father, who knew... View Details
  • 29 Jun 2022
  • Blog Post

Harvard Business School Announces the 2022-2023 Blavatnik Fellows

low-income settings using open-source electronic health records. He also worked as a physician on the front lines during the civil war in Syria. Alex gained valuable experience in the financial sector as a long/short equities hedge fund... View Details
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

forging strategic partnerships with targeted customers: dealers and end-use consumers. Partnering With Suppliers The success of many companies—retailers such as Sears, The Limited, and Wal-Mart; electronic companies such as... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 15 Nov 2006
  • Research & Ideas

Lessons Not Learned About Innovation

money." What's the central message here? A: In 2002, Arrow Electronics attempted a new Internet venture, Arrow.com. The group was granted perks not given to others, and this did not go unnoticed by the sales group, which was already... View Details
Keywords: by Sean Silverthorne
  • 01 Aug 2001
  • News

HBS Alumni Association Board of Directors: President's Report

centered on developing more dynamic online resources, including an informative electronic newsletter and searchable, Web-based Class Notes embedded with e-mail hot links. Regarding delivery, the committee felt there should be more... View Details
Keywords: John Hoffman
  • 17 Aug 2011
  • Research & Ideas

Protecting against the Pirates of Bollywood

release date. Doing so, however, would negate cost savings achieved by reusing film copies across staggered release dates. Studios could also limit a film's distribution to digital, not analog, screens, the copies tagged with electronic... View Details
Keywords: by Kim Girard; Motion Pictures & Video
  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Then, we saw the addition of a new dimension, interactivity—that is, the ability to take account of millions of individual consumer responses with the aid of electronic databases," he continues. "By using toll-free telephone... View Details
Keywords: by Peter K. Jacobs
  • 15 Feb 2000
  • Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

sense customers' needs (by electronically monitoring their purchasing decisions) and respond to them (by integrating that information with the supply chain). EE: Do participants in the DIS course tend to come to HBS with a specific... View Details
Keywords: by Staff
  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

lines that matched needs and trip-drivers with impulses and wants within their stores. If shoppers can get their primary purchases online, brick-and-mortar retailers can't sell them the rest. For example, if customers cease buying their high-ticket View Details
Keywords: Re: Rajiv Lal; Retail
  • 01 Nov 2012
  • Research & Ideas

Book Excerpt: Judgment Calls

translated to another—he hit upon a pair of tweezers that was being used on the assembly line of an electronics company. He was able to adapt these tweezers to the more medical use of removing splinters. Time passed and the idea took... View Details
Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products
  • 11 May 2011
  • Research & Ideas

Building a Better Board

When Stephen Kaufman took the helm at Arrow Electronics in 1982, it was de rigueur for CEOs to sit on the boards of several other companies in addition to running their own. Back then, serving as a board member didn't require much of a... View Details
Keywords: by Carmen Nobel
  • 09 Aug 2010
  • Research & Ideas

How to Speed Up Energy Innovation

Is there a special sauce for stimulating innovation in the energy sector, a concoction to spur cost-effective developments toward solving the climate change problem? HBS professor Rebecca Henderson doesn't claim to know all the ingredients for that special sauce. But... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • 05 Nov 2009
  • Research & Ideas

A Market for Human Cadavers in All but Name?

(Editor's Note: In a recent issue, Economic Sociology: The European Electronic Newsletter tackled the controversial issue of "commodification of the body." Harvard Business School professor Michel Anteby contributed the... View Details
Keywords: by Michel Anteby; Health