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Publications

Publications

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    • Faculty Publications  (1,328)

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      • Faculty Publications  (1,328)

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      • Teaching Interest

      Technology and Operations Management

      By: Allison H. Mnookin
      This course is taught in the MBA required curriculum. It provides students with the foundations necessary to be effective operating managers. During the course students learn to analyze decisions that drive the design, planning, and execution of the activities that... View Details
      • Teaching Interest

      Technology and Operations Management (TOM)

      By: Willy C. Shih

      This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

      • Teaching Interest

      Technology and Operations Management - MBA Required Curriculum

      By: Robert S. Huckman

      This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its... View Details

      • Teaching Interest

      Technology and Operations Management - MBA Required Curriculum

      By: Edward McFowland III

      This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's... View Details

      Keywords: Product Development; Information Technology
      • Teaching Interest

      The Business of Entertainment, Media, and Sports (Executive Education)

      By: Anita Elberse
      In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details
      • Research Summary

      The Global Agglomeration of Multinational Firms

      By: Laura Alfaro
      The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of... View Details
      • Research Summary

      The Unexpected Effects of Workplace Connectivity

      By: Ethan S. Bernstein

      While investigating how workplace transparency and privacy shape organizational behavior and performance, I wondered about the related effects of workplace connectivity. As new digital tools and organizational forms make it far easier for employees to communicate... View Details

      Keywords: Human Behavior; Performance; Virtual Work; Hybrid Work; Office Space; Workplace Design; Organizations; Organizational Design; Organizational Structure; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Communication
      • July 18, 2025
      • Article

      Using Gen AI for Early-Stage Market Research

      By: James Brand, Ayelet Israeli and Donald Ngwe
      Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by survey customers... View Details
      Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Technology Industry
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      Brand, James, Ayelet Israeli, and Donald Ngwe. "Using Gen AI for Early-Stage Market Research." Harvard Business Review (website) (July 18, 2025).
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