Publications

Educators

Fast Answer

Entrepreneurial Sales

Journal of Marketing Research, and more. Also includes full-text of Harvard Business Review. View Details

2008
Working Paper

Opening Platforms: How, When and Why?

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne

Platform-mediated networks encompass several distinct types of participants, including end users, complementors, platform providers who facilitate users' access to complements, and sponsors who develop platform technologies. Each of these roles can be opened-that... View Details

Keywords: Decision Choices and Conditions; Governance Controls; Market Participation; Digital Platforms

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Web

Mental Health Awareness Month | Baker Library

Wellbeing" report. Read " Employers Can Do More to Advance Health Equity " in Harvard Business Review . Use Health Business Fulltext Elite to find magazines, trade publications, and academic research related to mental health Review Capital IQ Pro 's View Details

2009
Chapter

Securing Online Advertising: Rustlers and Sheriffs in the New Wild West

By: Benjamin Edelman

Read the news of recent computer security guffaws, and it's striking how many problems stem from online advertising. Advertising is the bedrock of web sites that are provided without charge to end users, so advertising is everywhere. But advertising security gaps... View Details

Keywords: Misleading and Fraudulent Advertising; Digital Marketing; Crime and Corruption; Ethics

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Article

Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces

By: Feng Zhu

As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to their complementors. This paper surveys empirical studies... View Details

Keywords: Platform; Complementors; Digital Platforms; Market Entry and Exit; Competition

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February 2024
Teaching Note

UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta

Teaching Note for HBS Case No. 523-013. View Details

Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States

February 2023
Case

Adyen: Reshaping the Payment Ecosystem

By: Marco Di Maggio, Antonio Moreno and Elena Corsi

A payment services company rethinks its strategy to reach out to a different customer base. View Details

Keywords: Digital Platforms; Entrepreneurship; Service Operations; Market Entry and Exit; Financial Services Industry; Europe

Educators

September 2000
Case

Quokka Sports

By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano

Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details

Keywords: Digital Marketing; Decisions; Information Publishing; Infrastructure; Competition; Advertising Industry; Web Services Industry

Web

Buy Now, Pay Later: Credits

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details

Web

Buy Now, Pay Later: Research Links - Visual Collections

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details

06 Dec 2017
News

Puzzle Master

business relative to other omnichannel retailers, our data scientists and digital marketing experts optimize our content to deliver a superior and customized customer experience, and we often pilot new... View Details

01 Jun 2018
News

Up by the Roots

intent on what Gotsch and her colleague, a senior capital markets consultant at Accenture, had to say—or more precisely, what they had come to ask: Where, exactly, do you look for new and innovative financial technology? The response was... View Details

Keywords: Alexander Gelfand; illustrations by Dan Page

01 Dec 2015
News

Estonia, Incorporated

he needs to travel to Estonia or attend a session of the UN General Assembly across town. The payoff? A chance to chart the digital future of an entire country. In April, Estonia became the first country in the world to offer e-Residency,... View Details

Keywords: Francis Storrs

Fast Answer

Credit card & payments industry

available online. In print in the current periodicals section of the Stamps Reading Room. Contact Baker Library for digital issues 2022 to the present. The Federal Reserve collects statistics on Consumer Credit. Additional... View Details

01 Dec 2016
News

The Future of Books

living in an HBS case study over the last 15 years, as the book industry has been transforming itself into a more digital industry. As recently as five years ago, some of the crystal ball folks said, “Oh, physical books are going to go... View Details

Keywords: April White; Publishing Industries (except Internet); Information

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

Social or regulatory systems (ownership incentives, freelancing, virtual work, distance learning, digital copyright laws) Although Industrial Age markets and power bases were built on proprietary... View Details

Keywords: by Lynda M. Applegate

February 2014
Article

Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

By: Robert Seamans and Feng Zhu

How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to... View Details

Keywords: Digital Platforms; Market Entry and Exit; Internet and the Web; Newspapers; Advertising; Advertising Industry; Journalism and News Industry