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- All HBS Web
(2,424)
- People (2)
- News (452)
- Research (1,772)
- Events (13)
- Multimedia (7)
- Faculty Publications (917)
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
her course for Harvard MBA students, Managing Service Operations, which explores interactions between firms and customers. Defy Conventional Wisdom Commerce Bank entered a mature industry where the overall level of customer satisfaction... View Details
Keywords: by Martha Lagace
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
most firms are reducing spending on the market research that would help manage that uncertainty. In the United States, spending on market research has dipped for four consecutive quarters, and chief marketing officers don't expect the... View Details
Keywords: by John Quelch
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
Summing Up Should "Moneyball Analytics" Play a Greater Role in Preparation for Management? There was general agreement among respondents to this month's column that we will see a growing emphasis on analytics among managers as... View Details
Keywords: by James Heskett
- 01 Dec 2018
- News
Competencies and Credentials
pace of technological change, the emergence of a gig economy, and shifting global and labor markets. As faculty co-chairs of the Managing the Future of Work project, William Kerr and Joseph Fuller are leading efforts to prepare leaders... View Details
- 01 Jun 2013
- News
Brick by Brick
founder. Under his management, product demand was so high at times that executives actually found themselves discussing ways to slow sales. That all changed in the early 1990s as seismic shifts pounded the toy market. Big-box toy... View Details
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
months, while the lifespan for other product models is a maximum of six months. "This makes it very important for the company to have highly efficient internal management and sales mechanisms to survive," he said. BBK's DVDs are... View Details
Keywords: by Julie Jette
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
soldiers), but also other individuals from contracting and spreading the virus. The effective use of face masks can prevent the spread of the virus, while not fully shutting down the economy. A public’s mass adoption of face masks requires consideration from both the... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
Business Administration and Chair of the General Management Program at HBS. Gupta, whose current academic interests lie in mobile advertising, mobile payments, and mobile commerce, described the difficult landscape confronting marketers... View Details
- 01 Jun 2008
- News
A Binary Formula
buildings, this emphasis on science will affect HBS. The unique challenges of managing and leading science-based businesses — certain to be a driver of this century’s new economy — demand new View Details
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. Seven Tips for Managing Price Increases How marketers... View Details
- 19 Sep 2012
- Research & Ideas
Book Excerpt: “The Architecture of Innovation”
The key to managing innovation starts, and probably ends, with incentives. In his new book, The Architecture of Innovation: The Economics of Creative Organizations, Harvard Business School Professor Josh Lerner puts it this way:... View Details
- 01 Apr 2008
- News
“Let Us Now Praise Famous Women”
at a time could use it), and one time it managed to spill all its cards on the floor. Val remembers that it took most of a week to put them back in order. How were changes in alumni data recorded back in those days? The staff filled in... View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
deep statistical analysis, just good data and reporting approaches. It is often encountered in online businesses, where customer clickstreams provide plenty of data-often too much-for analysis. One expert practitioner of the CSI story approach is Joe Megibow, vice... View Details
- 01 Dec 2007
- News
A View from the Top
company in 1979, Mixon had only $10,000 of the $7.8 million asking price. But he managed to raise the rest and led the company to annual revenues of $1.5 billion (those early investors have seen Invacare’s stock grow from 2¢ to $25 a... View Details
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
favor, says David J. Reibstein, a professor of marketing at the Wharton School, Philadelphia. By building primary demand—demand for a category of offerings, in addition to demand for a particular brand—Starbucks has given the entire... View Details
Keywords: by David Stauffer
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
conclusion that follows is that perhaps the dream that Webvan was feeding—living off—will actually be realized by someone like Wal-Mart, managing only the information side of the business and not getting itself entangled in the physical... View Details
- 01 Jun 2006
- News
Chinese CEOs, Professors Study at HBS
needed in today’s global economy.” The GCPC addresses current business and management demands on Chinese CEOs, focusing on the effects of country differences on decision-making and organizational... View Details
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
elite reviewer more likely to post a positive review, too—or a negative one. Of course, some reviewers care more about their reputation on Yelp than others; while others may prefer to never deviate from their prior reviews. How product quality changes. Say a restaurant... View Details
- 25 May 2020
- Research & Ideas
Has Occupational Licensing Outlived Its Usefulness?
or she will pay. The study, Consumer Protection In An Online World: An Analysis Of Occupational Licensing, is the first to look together at what consumers care about and the effects on demand and metrics of customer satisfaction. It is... View Details
- 01 Mar 2008
- News
Faculty Books
democracy would fail and with them, society. Managing Network Resources: Alliances, Affiliations, and Other Relational Assets by Ranjay Gulati (Oxford University Press) These days firms are increasingly em-bedded in networks of alliances... View Details