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  • Web

Introduction - Photography Collections - Historical Collections

with the founding of Harvard Business School (HBS) in 1908. Charles S. Henshaw and C.O. Hedstrom custom built machine , ca. 1901. General File Photograph Collection. Today the photographic collections hold more than 22,000 images of... View Details
  • 01 Dec 2015
  • News

Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?

convenience and security offered by mobile banking, Kenya’s M-Pesa, for example, grew to serve 15 million customers in its first five years. But for every M-Pesa, there is a company like India’s Eko Financial Services, which has struggled... View Details
Keywords: Erin Peterson
  • Student-Faculty-Profile

Michelle Shell & Ryan Buell

Research focus Michelle: Ryan and I are both interested in deeply understanding what happens when customers interact with an organization’s operating system. Insights about View Details
  • January 2025
  • Case

Hebbia: Redefining Productivity for Knowledge Workers Using AI

By: Suraj Srinivasan and Minoshka Narayan
In early 2025, George Sivulka, founder and CEO of Hebbia, reflected on the company’s rapid ascent as a pioneer in GenAI-powered productivity tools for knowledge workers. With its proprietary technology, Hebbia had redefined information retrieval and analysis and earned... View Details
Keywords: Transformation; Customer Relationship Management; AI and Machine Learning; Innovation and Management; Innovation Strategy; Service Delivery; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Banking Industry; Financial Services Industry; Technology Industry; United States; New York (city, NY)
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  • 09 Aug 2004
  • Research & Ideas

A Diagnostic for Disruptive Innovation

Nonconsumption can also be unearthed by finding out what important jobs customers are seeking to get done that they can't adequately address with current solutions. Closely observing customers and conducting... View Details
Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring
  • Web

Digital Marketing & AI Workshop - Course Catalog

format. Career Focus Over the past 25 years, digital marketing and data have transformed how brands are built and scaled. This course equips students with practical, hands-on strategies for growing a digital presence, deploying analytics,... View Details
  • 27 Mar 2025
  • Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

offering premium models like the 450X and Rizta, featuring touchscreen dashboards, WhatsApp navigation, and live location sharing. Their focus on performance and technology appeals to customers upgrading... View Details
  • 01 Jun 2005
  • News

Transforming the IRS

feedback from taxpayers and employees as well as measures of meaningful business results, was a critical step in changing attitudes. How did you improve customer service? There were no quick fixes or silver bullets. The IRS had to... View Details
Keywords: Ann Cullen; IRS; Many Unhappy Returns; reform; Executive, Legislative, and Other General Government Support; Government
  • 29 Jul 2002
  • Research & Ideas

Get Off the Dime!

the change inevitably hit this sturdy wall. Off To A Good Start Here is a second case with a completely different approach, based on a completely different set of assumptions. The Videotape of the Angry Customer From Tim Wallace One night... View Details
Keywords: by John P. Kotter & Dan S. Cohen
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

high touch, high service. Not expanding to the West Coast has enabled us to continue to focus on our customers here.” Where they are today: In three years, the company, which was founded in 2011, has grown... View Details
Keywords: April White
  • 17 Dec 2015
  • News

Field 2 Gives Students Hands-On Exposure To Business Practices In Malaysia

the culture, she wasn’t fully prepared for how dynamic Kuala Lumpur has become. “It is an impressive city where people are very smart and business-driven, and where there is a strong focus on innovation,” she explains. Henderson was one... View Details
  • 01 Dec 2022
  • News

Flying High

environmentally friendly new airplanes. The airline’s focus on short-haul regional flights with a light payload makes it an ideal candidate, she explains. But just as important is building the company’s reputation. “We’ll be in a place... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
  • 30 Dec 2013
  • Research & Ideas

Most Popular Articles of 2013

job performance, failing to consider the job's difficulty? Why do university admissions officers focus on high GPAs, discounting influence of easy grading standards? Francesca Gino and colleagues investigate the phenomenon of the... View Details
Keywords: by Staff
  • 03 Aug 2017
  • Blog Post

“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”

protagonists in cases he admired. To his surprise, “They were all very responsive – most of them wrote back in twenty-four hours.” By the spring, he knew he wanted to eliminate high-tech ventures from his list and focus on B2C... View Details
Keywords: Entrepreneurship
  • October 2018 (Revised April 2019)
  • Teaching Note

Kids & Company: Entering the U.S.

By: Boris Groysberg and Matthew G. Preble
Teaching Note for HBS No. 418-011. View Details
Keywords: Child Care; Childcare; Day Care; Daycare; Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Leadership; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Selection and Staffing; Customer Focus and Relationships; United States; Canada
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  • 01 Dec 2009
  • News

Faculty Books

Don’t Be Atlas: Get the World off Your Shoulders; Dig Deep for the Root Cause; Get Ready for the Long Haul; Never Waste a Good Crisis; You’re in the Spotlight: Follow True North; and Go on Offense, Focus on Winning Now. Entrepreneurs,... View Details
Keywords: Air Transportation; Transportation
  • 06 May 2008
  • First Look

First Look: May 6, 2008

series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers over a period of four... View Details
Keywords: Martha Lagace
  • 01 Jan 2005
  • News

Louis V. Gerstner, Jr., MBA 1965

twenty years ago the company was unprepared for changes in the marketplace as competitors emerged that offered clients individual pieces of the technology package, such as a database program or storage device. This brought about increased options and lower prices for... View Details
  • September 2018
  • Case

Sealed Air Corporation: Deciding the Fate of VTID (Abridged)

By: Elie Ofek
In mid-2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the... View Details
Keywords: Budgets and Budgeting; Customer Focus and Relationships; Decision Choices and Conditions; Technological Innovation; Marketing Strategy; Problems and Challenges; Commercialization; Service Industry
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  • Web

Once in a Lifetime Opportunities | Social Enterprise | Harvard Business School

effectively and efficiently measure the impact of Acumen’s portfolio companies. “We developed Lean Data as a smart way to listen to our customers and understand the impact of our products and services on their lives,” Kasia says. In the... View Details