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      Corporate StrategyRemove Corporate Strategy →

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      • August 1996 (Revised August 1997)
      • Case

      TNT Limited's Logistics Services in Asia (A): The Strategy

      By: Michael Y. Yoshino and Carin-Isabel Knoop
      Meredith Hellicar's mission as general manager of corporate development is to make TNT Ltd. one of the biggest and most diverse transport and logistic companies in the world, with approximately $5 billion in turnover in 1993, a leading provider of logistics services in... View Details
      Keywords: Business or Company Management; Managerial Roles; Distribution; Logistics; Mission and Purpose; Partners and Partnerships; Strategy; Diversification; Transportation Industry; Asia; China; Indonesia; Thailand
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      Yoshino, Michael Y., and Carin-Isabel Knoop. "TNT Limited's Logistics Services in Asia (A): The Strategy." Harvard Business School Case 397-017, August 1996. (Revised August 1997.)
      • August 1996 (Revised December 1999)
      • Case

      J Boats, Inc.

      By: Robert L. Simons
      During the 20-year evolution of a family-owned, entrepreneurial sailboat company, two founders leverage their design and marketing skills to build one of the most recognized brands in the recreational boating industry. The founder then considers management succession... View Details
      Keywords: Corporate Entrepreneurship; Family Business; Risk Management; Financial Management; Leveraged Buyouts; Brands and Branding; Competitive Strategy; Capital Markets; Valuation; Shipping Industry; Transportation Industry
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      Simons, Robert L. "J Boats, Inc." Harvard Business School Case 197-015, August 1996. (Revised December 1999.)
      • July 1996
      • Case

      Williams-Sonoma, Inc.--1990

      By: Nancy F. Koehn and Michael Dearing
      Howard Lester, chairman and CEO, has just completed a second offering of common stock in Williams-Sonoma, Inc. ($218.2 million 1989 sales). Having targeted $500 million in retail sales, Lester's challenge is to: 1) prioritize growth investments in five existing catalog... View Details
      Keywords: Corporate Strategy; Alignment; Customer Value and Value Chain; Competitive Strategy; Retail Industry
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      Koehn, Nancy F., and Michael Dearing. "Williams-Sonoma, Inc.--1990." Harvard Business School Case 797-019, July 1996.
      • July 1996 (Revised December 2001)
      • Case

      Becton Dickinson--Designing the New Strategic, Operational, and Financial Planning Process

      By: Robert L. Simons, Antonio Davila and Afroze A Mohammed
      Describes management's attempts to design and install a sophisticated planning and control system in an international company as it changes its strategy. Issues of strategy implementation, accountability, and performance measurement are at the core of the analysis, as... View Details
      Keywords: Organizational Change and Adaptation; Strategy; Business or Company Management; Corporate Accountability; Governance Controls; System; Performance Evaluation
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      Simons, Robert L., Antonio Davila, and Afroze A Mohammed. "Becton Dickinson--Designing the New Strategic, Operational, and Financial Planning Process." Harvard Business School Case 197-014, July 1996. (Revised December 2001.)
      • May 1996 (Revised August 2001)
      • Case

      Timberland and Community Involvement

      By: James E. Austin and Jaan Elias
      The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details
      Keywords: Ethics; Values and Beliefs; Business and Community Relations; Social Enterprise; Corporate Strategy; Apparel and Accessories Industry
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      Austin, James E., and Jaan Elias. "Timberland and Community Involvement." Harvard Business School Case 796-156, May 1996. (Revised August 2001.)
      • 1996
      • Book

      Broken Promises: An Unconventional View of What Went Wrong at IBM

      By: D. Q. Mills and G. B. Friesen
      Keywords: Corporate Strategy; Failure
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      Mills, D. Q., and G. B. Friesen. Broken Promises: An Unconventional View of What Went Wrong at IBM. Boston, MA: Harvard Business School Press, 1996.
      • March 1996 (Revised July 1996)
      • Case

      Service Corporation International

      By: Benjamin C. Esty and Craig F Schreiber
      The CFO of a high-growth company in the low-growth and fragmented funeral services industry must decide how to optimize capital structure and earnings growth while maximizing the company's market value. View Details
      Keywords: Financial Management; Value Creation; Business Growth and Maturation; Consolidation; Industry Growth; Capital Structure; Expansion; Service Industry; United States; North and Central America
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      Esty, Benjamin C., and Craig F Schreiber. "Service Corporation International." Harvard Business School Case 296-080, March 1996. (Revised July 1996.)
      • February 1996 (Revised November 1996)
      • Case

      Viacom, Inc.: Carpe Diem

      By: Joseph L. Bower and Thomas R. Eisenmann
      Viacom has reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdock's News Corp. Different businesses within Viacom have contradictory positions... View Details
      Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Global Strategy; Management; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry
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      Bower, Joseph L., and Thomas R. Eisenmann. "Viacom, Inc.: Carpe Diem." Harvard Business School Case 396-250, February 1996. (Revised November 1996.)
      • February 1996 (Revised November 1998)
      • Case

      Brown Group, Inc.--The Dividend Decision

      By: Joseph L. Bower
      Keywords: Corporate Strategy; Restructuring; Investment Return
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      Bower, Joseph L. "Brown Group, Inc.--The Dividend Decision." Harvard Business School Case 396-265, February 1996. (Revised November 1998.)
      • January 1996
      • Case

      Biogen, Inc.: rBeta Interferon Manufacturing Process Development

      By: Steven C. Wheelwright
      Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that will reposition the company from a purely research-oriented company to a fully integrated pharmaceutical manufacturing... View Details
      Keywords: Learning; Technological Innovation; Management Analysis, Tools, and Techniques; Product Development; Organizational Change and Adaptation; Projects; Research and Development; Corporate Strategy; Biotechnology Industry
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      Wheelwright, Steven C. "Biogen, Inc.: rBeta Interferon Manufacturing Process Development." Harvard Business School Case 696-083, January 1996.
      • 1996
      • Book

      Strategic Retail Management

      By: D. E. Bell and W. J. Salmon
      Keywords: Corporate Strategy; Retail Industry
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      Bell, D. E., and W. J. Salmon. Strategic Retail Management. Cincinnati: South-Western College Publishing, 1996.
      • 1996
      • Chapter

      Creating and Implementing a Development Strategy

      By: S. C. Wheelwright
      Keywords: Corporate Strategy
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      Wheelwright, S. C. "Creating and Implementing a Development Strategy." In Strategic Management of Technology and Innovation. 2nd ed. by R. Burgelman, M. A. Maidique, and S. C. Wheelwright. Burr Ridge, IL: Irwin/McGraw-Hill, 1996.
      • Article

      Diversification Strategies and Corporate Governance in Trading Companies: Anglo-Japanese Comparisons since the Late Nineteenth Century

      By: G. Jones
      Keywords: Diversification; Corporate Governance; Trade; Business Ventures; Japan
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      Jones, G. "Diversification Strategies and Corporate Governance in Trading Companies: Anglo-Japanese Comparisons since the Late Nineteenth Century." Business and Economic History 25, no. 2 (Winter 1996): 103–118.
      • December 1995
      • Case

      Precision Agriculture: The Vigoro Corporation

      By: Ray A. Goldberg and Charlotte A. Tasker
      Keywords: Agribusiness; Change Management; Competitive Strategy; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and Charlotte A. Tasker. "Precision Agriculture: The Vigoro Corporation." Harvard Business School Case 596-079, December 1995.
      • November 1995
      • Case

      "Marketing" at Wachtell, Lipton, Rosen & Katz

      By: Jay W. Lorsch and Samanta Graff
      Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the "Elvis... View Details
      Keywords: Marketing Strategy; Reputation; Business Strategy; Legal Services Industry
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      Lorsch, Jay W., and Samanta Graff. "Marketing" at Wachtell, Lipton, Rosen & Katz. Harvard Business School Case 496-037, November 1995.
      • October 1995 (Revised September 1996)
      • Case

      Dell Computer Corporation

      By: Das Narayandas and V. Kasturi Rangan
      Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the... View Details
      Keywords: Industry Growth; Competitive Strategy; Profit; Computer Industry
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      Narayandas, Das, and V. Kasturi Rangan. "Dell Computer Corporation." Harvard Business School Case 596-058, October 1995. (Revised September 1996.)
      • October 1995
      • Case

      Robert Mondavi Corporation

      By: Ray A. Goldberg and Thomas N. Urban Jr
      As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
      Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry
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      Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
      • August 1995
      • Background Note

      Managing in an Information Age: IT Challenges and Opportunities

      By: Lynda M. Applegate
      The co-evolution of technology, work, and the workforce over the past 30 years has dramatically influenced our concept of organizations and the industries within which they compete. No longer simply a tool to support "back-office" transactions, IT has become a... View Details
      Keywords: Information Technology; Information Management; Restructuring; Technological Innovation; Corporate Strategy; Organizational Design; Organizational Change and Adaptation; Information Technology Industry
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      Applegate, Lynda M. "Managing in an Information Age: IT Challenges and Opportunities." Harvard Business School Background Note 196-004, August 1995.
      • June 1995 (Revised November 1996)
      • Case

      Northern Telecom and Tong Guang Electronics (C): Future Challenges

      By: Rosabeth M. Kanter and Pamela A. Yatsko
      This case considers the future challenges facing the Northern Telecom joint venture in China with Tong Guang Electronics. Asks how well the start-up and transition have been managed and whether the right foundation has been laid for the future. View Details
      Keywords: Joint Ventures; Growth Management; Business Startups; Change Management; Transition; Corporate Strategy; Telecommunications Industry; Electronics Industry; Canada; China
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      Kanter, Rosabeth M., and Pamela A. Yatsko. "Northern Telecom and Tong Guang Electronics (C): Future Challenges." Harvard Business School Case 395-084, June 1995. (Revised November 1996.)
      • May 1995 (Revised September 1997)
      • Case

      Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

      By: David B. Yoffie
      Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details
      Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia
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      Yoffie, David B. "Internationalizing the Cola Wars (A): The Battle for China and Asian Markets." Harvard Business School Case 795-186, May 1995. (Revised September 1997.)
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