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  • All HBS Web  (6,553)
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Show Results For

  • All HBS Web  (6,553)
    • People  (20)
    • News  (1,260)
    • Research  (4,384)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,189)
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  • 23 May 2018
  • News

Indie Bookstores Defied Amazon. Who's Next?

  • 28 Aug 2020
  • Video

Peter Vundla

Peter Vundla, who co-founded the first Black-owned advertising agency HerdBuoys in South Africa in 1991, discusses how the business started by exploiting the fact that white-owned companies had no understanding of Black consumers and their languages, and by providing a... View Details
  • Web

HBS Working Knowledge – Harvard Business School Faculty Research

Forman 24 OCT 2023 | HBS Case What do Steve Jobs and Sarah Breedlove have in common? Through a series of case studies, Robert Simons explores the unique qualities of visionary leaders and what today's managers can learn from their journeys. Entrepreneurship Navigating... View Details
  • 09 Jan 2015
  • News

5 Tips To Launch Your Mobile App On The Right Foot

  • 02 May 2018
  • News

Why Employers Drag Feet on Value-Based Insurance

  • December 2005 (Revised April 2011)
  • Case

General Electric's 20th Century CEOs

By: Nitin Nohria, Anthony Mayo and Mark Benson
General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details
Keywords: Business History; Leadership Style; Growth and Development Strategy; Management Style
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Nohria, Nitin, Anthony Mayo, and Mark Benson. "General Electric's 20th Century CEOs." Harvard Business School Case 406-048, December 2005. (Revised April 2011.)
  • 14 Jul 2009
  • First Look

First Look: July 14

preferences, firms are a priori uncertain which attribute all consumers will value more. In this case, a firm that conducts market research always attempts innovation on the attribute it discovers that View Details
Keywords: Martha Lagace
  • Article

AI Companions Reduce Loneliness

By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers in the domain of relationships, providing a potential coping solution to widescale societal loneliness. Behavioral research provides little insight into whether these applications are... View Details
Keywords: AI and Machine Learning; Well-being; Emotions; Applications and Software
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De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet K. Uğuralp, and Stefano Puntoni. "AI Companions Reduce Loneliness." Journal of Consumer Research (in press). (Pre-published online June 25, 2025.)
  • November 2020 (Revised February 2021)
  • Case

Integrating Beam Suntory (A)

By: David G. Fubini, Rawi Abdelal and David Lane
The spring 2014 acquisition of U.S. alcoholic spirits maker Beam Inc. by Japan’s Suntory Holdings vaulted Suntory from 15th to third-largest international spirits company in the world. Yet Suntory had borrowed nearly the entire $16 billion purchase price, and relied on... View Details
Keywords: Family Business; Communication; Borrowing and Debt; Globalization; Corporate Governance; Governing and Advisory Boards; Retention; Leadership; Supply Chain; Organizational Structure; Ownership; Relationships; Conflict and Resolution; Integration; Value Creation; Food and Beverage Industry; Japan; United States; Chicago
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Fubini, David G., Rawi Abdelal, and David Lane. "Integrating Beam Suntory (A)." Harvard Business School Case 421-003, November 2020. (Revised February 2021.)
  • March 2022
  • Case

Unilever: Remote Work in Manufacturing

By: Prithwiraj Choudhury and Susie L. Ma
In December 2021, Unilever—one of the world’s largest producers of consumer goods—was in the midst of a pilot project to digitize its manufacturing facilities and enable remote work for factory employees. This was possible because of an earlier project to retrofit a... View Details
Keywords: Change; Globalization; Information Technology; Technology Adoption; Human Resources; Jobs and Positions; Operations; Education; Training; Manufacturing Industry
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Choudhury, Prithwiraj, and Susie L. Ma. "Unilever: Remote Work in Manufacturing." Harvard Business School Case 622-030, March 2022.

    Regina E. Herzlinger

    Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

    Keywords: health care; insurance industry; medical devices; retailing; digital health
    • February 2005 (Revised May 2005)
    • Case

    Intelliseek

    Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and... View Details
    Keywords: Internet and the Web; Information Technology; Consumer Behavior; Knowledge Management; Marketing Reference Programs; Web Services Industry
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    Wathieu, Luc R., and Allan Friedman. "Intelliseek." Harvard Business School Case 505-061, February 2005. (Revised May 2005.)
    • January 2025
    • Case

    The Vision of Wonder

    By: Michael S. Kaufman and Daniella Bertolotti
    Serial entrepreneur Marc Lore successfully disrupted three marketplaces—trading cards, diapers (founded Diapers.com and eventually sold to Amazon for more than $500 million) and ecommerce (founded Jet.com competing directly with Amazon and eventually sold to Walmart... View Details
    Keywords: Mergers and Acquisitions; Business Exit or Shutdown; Entrepreneurship; Disruptive Innovation; Growth and Development Strategy; Food and Beverage Industry; Technology Industry
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    Kaufman, Michael S., and Daniella Bertolotti. "The Vision of Wonder." Harvard Business School Case 325-078, January 2025.
    • April 2006 (Revised March 2007)
    • Case

    PayPal Merchant Services

    By: Thomas R. Eisenmann and Lauren Barley
    In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
    Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry
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    Eisenmann, Thomas R., and Lauren Barley. "PayPal Merchant Services." Harvard Business School Case 806-188, April 2006. (Revised March 2007.)
    • November 2012 (Revised April 2013)
    • Case

    Konys, Inc.

    By: Deishin Lee and Tunay I. Tunca
    This case describes the sourcing policy for a consumer electronics company. The company must decide how to structure contracts with their supplier—using a purchase contract, an option contract, or combination of the two. The company can also buy from the spot market.... View Details
    Keywords: Option Contract; Uncertainty; Sourcing; Supplier Relationship; Risk and Uncertainty; Contracts; Supply Chain; Consumer Products Industry; Consumer Products Industry
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    Lee, Deishin, and Tunay I. Tunca. "Konys, Inc." Harvard Business School Case 613-065, November 2012. (Revised April 2013.)
    • June 2001
    • Case

    Competitive Dynamics in Home Video Games (D): The Nintendo Super NES

    Sets the scene for Nintendo's launch of its Super NES console in Japan and in the United States and describes consumer reaction to the console versus that of its major competitor at the time, Sega. A rewritten version of an earlier case. View Details
    Keywords: Competition; Video Game Industry; Japan; United States
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    Coughlan, Peter J. "Competitive Dynamics in Home Video Games (D): The Nintendo Super NES." Harvard Business School Case 701-094, June 2001.
    • February 2008 (Revised September 2008)
    • Case

    Apple Inc., 2008

    By: David B. Yoffie and Michael Slind
    In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
    Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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    Yoffie, David B., and Michael Slind. "Apple Inc., 2008." Harvard Business School Case 708-480, February 2008. (Revised September 2008.)
    • June 2023
    • Exercise

    Clash of Two Giants Simulation Exercise Instructions

    By: Feng Zhu and Marco Iansiti
    Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
    Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy
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    Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise Instructions." Harvard Business School Exercise 623-092, June 2023.
    • December 2009 (Revised October 2015)
    • Case

    Diamond Foods

    By: David E. Bell and Mary Louise Shelman
    CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built... View Details
    Keywords: Agribusiness; Business Model; Customer Focus and Relationships; Leadership; Marketing Strategy; Consumer Behavior; Organizational Change and Adaptation; Cooperative Ownership; Agriculture and Agribusiness Industry; Retail Industry; United States
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    Bell, David E., and Mary Louise Shelman. "Diamond Foods." Harvard Business School Case 510-013, December 2009. (Revised October 2015.)
    • November 1998 (Revised October 2003)
    • Case

    Mike Winsor: A Career in Marketing

    By: Robert J. Dolan
    An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing. View Details
    Keywords: Marketing; Ethics
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    Dolan, Robert J. "Mike Winsor: A Career in Marketing." Harvard Business School Case 599-065, November 1998. (Revised October 2003.)
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