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Show Results For
- All HBS Web
(2,028)
- People (3)
- News (356)
- Research (1,328)
- Events (13)
- Multimedia (4)
- Faculty Publications (459)
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
Aldo Sesia, a research associate at HBS, discuss how loyalty schemes evolved, what they look like today, why so many retailers aren't using them effectively, and how they can be improved to win customer business in an uncertain... View Details
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
to work in your favor for that next job. And privacy disclosure notices on websites, rather than convincing consumers that their private data is well protected, can make them less likely to make a purchase. Here is recent View Details
Keywords: by Sean Silverthorne
- Fast Answer
Field Course: Investing for Impact
details. SimplyAnalytics - enables creation of maps and tables for the United States that incorporate data such as population, age, race, income, employment, and education. See also, resources for Black Business Leaders and Entrepreneurship course, which includes... View Details
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
his classmates’ FIELD Global Immersion (FGI) projects. But in retrospect, he says, conducting field research in Mexico and developing and presenting innovative product ideas to senior executives at Colgate’s View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
microprocessor.Photo: iStockPhoto That is one of the many questions Quelch explores in the HBS case, E-Cigarettes: Marketing Versus Public Health, written with HBS Research Associate Margaret L. Rodriguez. It examines the consequences of... View Details
Henry P. Kendall
Kendall was instrumental in advancing the textile industry. He emphasized basic product research and the application of scientific management to all phases of manufacturing, purchasing and sales. His company was a major supplier of... View Details
Keywords: Healthcare
- Profile
Monica Dodi
As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer... View Details
- 01 Aug 2014
- News
A closer look at the industry of beauty
The global beauty business is a $450 billion industry, yet it received little serious scholarly attention until Geoffrey G. Jones, the Isidor Straus Professor of Business History at HBS, published Beauty Imagined: A History of the Global Beauty Industry in 2010. Jones'... View Details
- 24 Apr 2014
- News
In the business of empowering women entrepreneurs
As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer... View Details
- Fast Answer
Demographics: ethnic groups (US)
Native American/American Indian demographic and marketing resources. See also the Baker Library Research Guide on Demographics & View Details
- 2003
- Book
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
By: Bhaskar Chakravorti
Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details
- 18 Oct 2021
- Blog Post
How Much is Freedom Worth? For Gig Workers, a Lot.
For some gig workers, losing the flexibility to set their own schedules is equivalent to taking a 17 percent pay cut, according to new research that explores the wages and work habits of DoorDash drivers. App-based platforms that allow... View Details
Keywords: Consumer Products
- June 2005 (Revised March 2006)
- Case
E Ink in 2005
By: David B. Yoffie and Barbara Mack
Explores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in... View Details
Keywords: Technological Innovation; Commercialization; Mathematical Methods; Consumer Products Industry; Consumer Products Industry
Yoffie, David B., and Barbara Mack. "E Ink in 2005." Harvard Business School Case 705-506, June 2005. (Revised March 2006.)
- Career Coach
Hillary Mann
Hillary Mann (MBA, Babson ’15; University of Michigan ’04) is a Corporate Relations Director who manages relationships with organizations in Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability.... View Details
- 01 Oct 1996
- News
Uhlmann Award Winners Focus on French Retailer
The winners of the 1996 R. Hugh Uhlmann Award for outstanding research in the field of agribusiness have a truly global perspective -- all three recipients are international students. For their prize-winning project, Peter Baeza... View Details
- Fast Answer
Black Business Leaders and Entrepreneurship
Filling the Gap: Underserved Markets in the Black Community Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian. View Details
- October 2002
- Exercise
Luster Paint Corporation, The
Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case. View Details
Keywords: Forecasting and Prediction; Analytics and Data Science; Management Practices and Processes; Demand and Consumers; Mathematical Methods
Hammond, Janice H. "Luster Paint Corporation, The." Harvard Business School Exercise 603-078, October 2002.
- 2013
- Working Paper
Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?
By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
- 01 Jun 2012
- News
Noted & Quoted
—HBS professor Rohit Deshpandé, quoted in an obituary for Thai billionaire Chaleo Yoovidhya, inventor of the popular Red Bull energy drink. (Washington Post, March 19, 2012) “Sex sells, and it has since the dawn of time neuroscience just helps us to understand how.”... View Details
- Fast Answer
Managing Global Operations
information Nexis Uni Business legal news, cases, practices, statures and legislations. It also provides country and company profiles. US Census Bureau: Foreign Trade News, regulations, guide, and data on US foreign trade. Culture and View Details