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Show Results For
- All HBS Web
(1,921)
- People (7)
- News (511)
- Research (1,172)
- Events (4)
- Multimedia (5)
- Faculty Publications (386)
- 10 Jun 2014
- First Look
First Look: June 10
diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based... View Details
Keywords: Sean Silverthorne
- 01 Aug 2001
- News
Amy Schiffman Langer (MBA '77)
at Shearson Lehman Brothers when she was diagnosed with breast cancer. The life-threatening ordeal inspired her to make a pact with a higher power: "If You get me through this, I will give something back." After recovering fully from her illness, Langer made View Details
- 21 Sep 2009
- Research & Ideas
Excessive Executive Pay: What’s the Solution?
AIG phenomenon. On Wall Street, it was endemic. Bankers gave themselves nearly $20 billion in 2008 bonuses, even as the economy was spiraling downward and the government was spending billions on bailouts. Politicians pounced. President Obama called Wall Street's... View Details
Keywords: by Roger Thompson
- 01 Jun 2013
- News
Faculty Books
Review Press) We're moving beyond the information age into the quantitative information age. To be successful these days, managers need to be better informed consumers of data, more conversant with analytical thinking and methods, and... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
high-growth beverage startups. Also, it is not clear to me why you are launching another product. Why not invest whatever capital you can get in driving amazing sell-through in one or two chains with some creative consumer marketing? And... View Details
- 24 Apr 2014
- News
Using storytelling to transform the retail experience
Stories make sales. That’s the philosophy of Jennifer Lee Koss (AB 2001, MBA 2008), cofounder of BRIKA, an online shop for modern and elevated craft. BRIKA (from fabricá, the Spanish word for factory) enhances the appeal of its well-crafted View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
price remains a primary determinant of whether a consumer will buy a product, free shipping provides an added enhancement for online merchants to consider. Shoppers are only one-tenth as sensitive to increases in shipping fees as they are... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
crunching. Acxiom, say analysts, has constructed the world's largest consumer database. Nearly 25,000 servers track data on 700 million consumers worldwide, including most US consumers, assembling... View Details
- 01 Dec 2002
- News
Bad Times for Business
directors, auditors, regulators, financial analysts, and professional investors and money managers. We thought we had a pretty good system, one the rest of the world looked to as a capital market that effectively allocated resources in... View Details
Keywords: Garry Emmons
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
changing competitive landscape, consumers who may not have considered buying a GM vehicle over the past decade may now be inclined to do so again. What the company has done in rationalizing the number of brands in its portfolio has been a... View Details
- 03 Nov 2008
- HBS Case
Economics of the Ethanol Business
What happens when a group of Missouri corn farmers gets into the energy business? With consumers paying more than double for gasoline than they did a year ago, turning crops into fuel, not food, seems like a View Details
- 01 Jun 2020
- News
Lesson Plans
short-term spike. What makes for good online learning? Patrick Mullane: First, you need to start with a pedagogy. What’s your way of teaching? It’s your teaching soul and you need to stay true to that, whether in a classroom or online. At... View Details
Keywords: Jen Mele
- 01 Sep 2008
- News
Farming for Fuel
What happens when a group of Missouri corn farmers gets into the energy business? With consumers paying more than double for gasoline than they did a year ago, turning crops into fuel, not food, seems like a View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
about it. Some are comfortable with being known because there is some mission that they are trying to communicate, and others truly need consumers to experience the art itself. In the latter case, the chef needs to be able to scale up... View Details
- 19 Sep 2019
- News
Predicting Human Behaviors
Above: Sid Misra (MBA 2013) cofounder, Perceptive Automata (Len Rubenstein; courtesy of Perceptive Automata) Amid the hubbub of this year’s Consumer Electronics Show (CES), the world’s largest technology tradeshow, Sid Misra (MBA 2013)... View Details
Keywords: April White
- 01 Dec 2005
- News
Alumni Achievement Awards: Honorees and Victories
shared certain traits. Panelists recalled difficult situations from their own careers, trying to stay on course while adjusting to particular circumstances. As the action went back and forth, the audience listened and questioned the pros, absorbing lessons they will no... View Details
- 09 Mar 2009
- Research & Ideas
How to Revive Health-Care Innovation
industry.The challenge that we face—making health care affordable and conveniently accessible to most people—is not unique to health care. Almost every industry began with services and products that were so complicated and expensive to provide and View Details
- 11 Sep 2019
- Research & Ideas
Germany May Have the Answer for Reducing Drug Prices
medical care, a financial burden that forces some consumers to skip doses or forgo treatment. The US isn’t Germany While Germany's approach offers a relevant policy example, the country's health system differs from America's in several... View Details
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
Companies often use rigorous R&D processes to guide new product development, but are much less scientific when it comes to creating services. Not Bank of America, which has turned Atlanta-area branches into consumer laboratories.... View Details
- 01 Oct 1996
- News
Leading In a New Era
executives set standards for leadership. As good as the late 1980s were to forest products company Boise Cascade (BC) Corporation, the early 1990s spelled near disaster for its primary business — making plain, white copier paper. Like... View Details
Keywords: Nancy O. Perry