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- All HBS Web
(1,663)
- People (1)
- News (248)
- Research (1,288)
- Events (3)
- Multimedia (2)
- Faculty Publications (753)
- 01 Sep 2012
- News
On a Sound Track
business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
- 15 Oct 2019
- News
Understanding Challenges Across the Supply Chain
Sylvia Wachsner (PMD 35, 1978), director of Sociedade Nacional de Agricultura in Rio de Janeiro, Brazil. “Drawing from the faculty’s industry knowledge, I have learned about consumer behavior and have... View Details
- 13 Sep 2016
- First Look
September 13, 2016
forthcoming Organizational Behavior and Human Decision Processes Bounded Awareness: Implications for Ethical Decision Making By: Bazerman, Max, and Ovul Sezer Abstract—In many of the business scandals of the new millennium, the... View Details
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
core business, ranging from environmental issues to LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and... View Details
Keywords: Dina Gerdeman
- 03 Nov 2009
- First Look
First Look: Nov. 3
http://www.hbs.edu/research/pdf/07-100.pdf Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior (revised) Authors:Francesca Gino, Lisa L. Shu, and Max H. Bazerman Abstract People... View Details
Keywords: Martha Lagace
- 20 Jan 2015
- First Look
First Look: January 20
Publications January 2015 Journal of Economic Behavior & Organization Prosocial Norms in the Classroom: The Role of Self-regulation in Following Norms of Giving By: Blake, P.R., M. Piovesan, N. Montinari, F. Werneken, and F. Gino... View Details
Keywords: Sean Silverthorne
- 28 Apr 2009
- First Look
First Look: April 28, 2009
media environment controlled by the Chinese government. At the same time, this case offers insights into the structure of the highly fragmented Chinese consumers market, exploring the socio-economic disparities in income and media access... View Details
Keywords: Martha Lagace
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
and how they should be governed. In contrast, whereas design involves structural aspects of the channel, management involves the formal or informal rules that govern the day-to-day behavior of the various channel members (including the... View Details
- 16 Jul 2014
- HBS Case
Marketing Obamacare
and people don't like buying or paying for it. Therefore it takes skillful marketing to attract the attention of people and motivate the desired purchase behavior you are looking for." Amidst the generally dismal track record of the... View Details
- 24 Jan 2012
- First Look
First Look: Jan. 24
PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details
Keywords: Sean Silverthorne
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
organizational behavior as a field of study. He was a pioneer in creating a body of work on organization design, leadership, and change in both the private and public sectors. Lawrence’s professional work was rooted in an aspiration to do... View Details
Keywords: by Sean Silverthorne
- 04 Jan 2012
- First Look
First Look: January 4
market based on free riding produce high-quality products? Third, from a public policy perspective, does the mandatory sharing of enhancements raise or lower consumer surplus and industry profits? We develop a two-sided model of... View Details
Keywords: Carmen Nobel
- 17 Jan 2017
- First Look
First Look at New Research: January 17
infrastructure and ready talent, and an underdeveloped consumer market. Some innovators, however, have succeeded by building franchises to serve poorer consumer segments; tapping the vast opportunity... View Details
Keywords: Sean Silverthorne
- 01 Mar 2023
- News
Is AI OK?
willing to pay more for the latter. Unfortunately, by purposefully ignoring real differences in what consumers were willing to pay for Black-owned rentals and basing its calculations on data from predominantly white-owned properties, the... View Details
- September 2014 (Revised March 2015)
- Case
Managing Multi-Media Audiences at WHDH (Boston)
By: Thales Teixeira and V. Kasturi Rangan
WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details
Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston
Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
- 29 Jan 2021
- News
Holding Business to Account
consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view, you see that,” she observes. “We’re in the business of asking our companies for more accountability and transparency, and really... View Details
- 01 Feb 2001
- News
Drilling Down
depends upon the decisions of two or three people in the oil business— that's the leader of Saudi Arabia and the president of Mexico, principally," Stobaugh explains. Recent higher prices paid by consumers at the gas pumps aren't the work... View Details
- March 2014
- Teaching Note
Oral Rehydration Therapy
By: Nava Ashraf and Natalie Kindred
This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy... View Details