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Show Results For
- All HBS Web
(1,672)
- People (1)
- News (249)
- Research (1,282)
- Events (3)
- Multimedia (2)
- Faculty Publications (748)
- 05 Nov 2013
- First Look
First Look: November 5
http://www.hbs.edu/faculty/Publication%20Files/kuziemko%20buell%20reich%20norton_3e675fb6-f83c-47fc-912d-e0c0b383e56d.pdf Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of View Details
Keywords: Sean Silverthorne
- 12 Jun 2012
- First Look
First Look: June 12
choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that companies generally think of value as a pie that is rightfully theirs. But value is not fixed, and it neither... View Details
Keywords: Sean Silverthorne
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn A. Latour... View Details
Keywords: Dina Gerdeman
- 22 Jan 2013
- First Look
First Look: Jan. 22
condition, made chocolate more flavorful, valuable, and deserving of behavioral savoring. Experiment 2 demonstrated that random gestures do not boost consumption like ritualistic gestures do. It further showed that a delay between a... View Details
Keywords: Sean Silverthorne
- 20 Feb 2007
- First Look
First Look: February 20, 2007
that the tire grading system was close to becoming a reality. Second, Joan Claybrook, a former Nader consumer interest group lobbyist, had just become head of the National Highway Traffic Safety Administration, the agency within the... View Details
Keywords: Martha Lagace
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- Career Coach
Michelle Antonio
Michelle (Chicago Booth ’97, Wharton ’91) offers 15 years of professional experience in recruiting, consulting and career management leadership roles. Michelle partners with MBA students and alumni to achieve career success by tapping into the power of insightful... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Author:Bettina Klaus Abstract We consider one-to-one matching markets in which agents can either be matched as pairs or remain single. In these so-called roommate markets, agents are consumers and resources at the same time. We... View Details
Keywords: Martha Lagace
- Career Coach
Annette Rodriguez-Ferrer
Annette Rodriguez brings over 20 years of seasoned expertise in private equity, across business services, consumer services, and healthcare. She has dedicated her career to building teams and investing in and developing best-in-class... View Details
Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible bundling was the rule, services... View Details
- 13 Nov 2000
- Research & Ideas
Managing to Learn: How Companies Can Turn Knowledge into Action
(Illustration: Dave Cutler) After a decade of extraordinary growth, Nike faced slowing sales in the early 1980s because the normally market-wise company had missed a major turn in the road. Reebok had introduced softer and more comfortable athletic shoes with broad... View Details
Keywords: by Laurie Joan Aron
- 12 Jan 2010
- First Look
First Look: Jan. 12
to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can be easily stockpiled by... View Details
Keywords: Martha Lagace
- 29 Jan 2019
- News
Gloria Steinem and Diane Paulus Take Center Stage
Ademosu, (GMP 14, 2013), Managing Director and CEO of Credit Direct Limited. Ademosu led the team that launched Credit Direct Limited, the first and largest non-bank structured consumer lending business in Nigeria. Since its inception in... View Details
Keywords: Margie Kelley
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
measure both face-to-face and electronic interaction before and after the adoption of open office architecture. The results inform our understanding of the impact on human behavior of workspaces that trend toward fewer spatial boundaries... View Details
Keywords: Dina Gerdeman
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
network, but pay only for those ads that entice a consumer to make a purchase. (This setup is different from other online advertising such as banner ads, where the seller pays for the placement when the View Details
- 01 Dec 2009
- News
Taking the Plunge
traditional toilets, and they’re innovative in so many other areas, like special antibacterial glazes and low water consumption. Do they really need to pursue a strategy for the Washlet?” TOTO faces a few hurdles, notes Tripsas. The first and perhaps most obvious is... View Details
- 22 Feb 2022
- News
Brand New
meeting unprecedented demand: The furniture industry, used to 2 percent to 4 percent annual growth, Sundy says, has seen that climb to between 30 percent and 40 percent. “The question now is, How do you manage a business through the volatility that we’re seeing from a... View Details
- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
contain no preservatives. Its first pre-order sold out in December, and the team has since launched a few dozen retail and restaurant partnerships and an online retail shop as well. Because Tilden is a consumer product, Wood says the pair... View Details
Keywords: Margie Kelley
- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog brand biography (UBB) to... View Details
Keywords: Martha Lagace
- 14 Feb 2017
- First Look
First Look at New Research: February 14
2016 Scientists Making a Difference: One Hundred Eminent Behavioral and Brain Scientists Talk about Their Most Important Contributions The Motivation for Creativity By: Amabile, Teresa M. Abstract—Scientists Making a Difference is a... View Details
Keywords: Sean Silverthorne