Publications

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01 Feb 2019
HBS Seminar

Xavier Jaravel, London School of Economics

April 3, 2024
Article

How Automakers Can Address Resistance to Self-Driving Cars

By: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge

Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles. These findings have implications for the adoption of partly or fully automated vehicles, which one day... View Details

Keywords: Technology Adoption; Consumer Behavior; Government Legislation; Prejudice and Bias; Auto Industry; Technology Industry

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Research Summary

Innovation and Development in the Household Financial Sector

This research examines the sources of long-run innovations in consumer financial services. The topics of research include the changing background and motives of the founders of new firms, the role of policy in promoting innovation and/or stability, and the impact of... View Details

February 2023 (Revised April 2023)
Case

Kvadrat: Focus, Execute, and Grow

By: Boris Groysberg and Sarah L. Abbott

Kvadrat was a family-owned global textiles company. The company had enjoyed impressive top-line growth and was shifting gears to emphasize profitability via a shorter strategic agenda. Agenda items included: U.S. expansion, generating improved margins in its consumer... View Details

Keywords: Growth; Culture; International Expansion; Organization; Family Business; Leadership; Growth and Development; Strategy; Organizations; Supply Chain; Family Ownership; Profit; Organizational Culture; Denmark

24 Oct 2017
News

The Battle of the Smart Glasses

February 2000 (Revised August 2000)
Case

Priceline WebHouse Club

By: Thomas R. Eisenmann and Jon K Rust

Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices... View Details

Keywords: Business Model; Strategy; Disruptive Innovation; Internet and the Web; Entrepreneurship; Retail Industry

04 Jul 2011
Research & Ideas

Making the Case for Consumer-Driven Health Care

HBS professor Regina Herzlinger has been the foremost advocate for what she calls "consumer-driven health care." In this video, she argues that just as consumers drive the retail industry, so too should they drive health care.... View Details

Keywords: by Carmen Nobel; Health

Web

PhD Programs - Doctoral

services, and information are exchanged. Research provides insights into how companies serve customers and approaches for measuring the impact of marketing efforts. Marketing PhDs are separated into two broad sub-fields: quantitative marketing and View Details

February 2022 (Revised April 2024)
Case

Aleph Farms: A New Culture of Meat

By: Elie Ofek and Jeff Huizinga

Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas... View Details

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HBS Working Knowledge – Harvard Business School Faculty Research

Forman 24 OCT 2023 | HBS Case What do Steve Jobs and Sarah Breedlove have in common? Through a series of case studies, Robert Simons explores the unique qualities of visionary leaders and what today's managers can learn from their journeys. Entrepreneurship Navigating... View Details

December 2009 (Revised October 2015)
Case

Diamond Foods

By: David E. Bell and Mary Louise Shelman

CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built... View Details

Keywords: Agribusiness; Business Model; Customer Focus and Relationships; Leadership; Marketing Strategy; Consumer Behavior; Organizational Change and Adaptation; Cooperative Ownership; Agriculture and Agribusiness Industry; Retail Industry; United States

November 2012 (Revised April 2013)
Case

Konys, Inc.

By: Deishin Lee and Tunay I. Tunca

This case describes the sourcing policy for a consumer electronics company. The company must decide how to structure contracts with their supplier—using a purchase contract, an option contract, or combination of the two. The company can also buy from the spot market.... View Details

Keywords: Option Contract; Uncertainty; Sourcing; Supplier Relationship; Risk and Uncertainty; Contracts; Supply Chain; Consumer Products Industry; Consumer Products Industry

16 Jun 2011
Working Paper Summaries

Search Diversion, Rent Extraction and Competition

Keywords: by Andrei Hagiu & Bruno Jullien; Retail

Regina E. Herzlinger

Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

Keywords: health care; insurance industry; medical devices; retailing; digital health

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

virtually irresistible. But long-term assessments could differ, particularly if the free service reduces quality and consumer choice. In this short paper, we examine these concerns. Publisher's link:... View Details

Keywords: Dina Gerdeman

Article

Divide and Conquer: Competing with Free Technology under Network Effects

By: Deishin Lee and Haim Mendelson

We study how a commercial firm competes with a free open source product. The market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its... View Details

Keywords: Profit; Product Launch; Network Effects; Open Source Distribution; Adoption; Competitive Strategy; Competitive Advantage

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04 Sep 2007
Working Paper Summaries

Why Do Intermediaries Divert Search?

Keywords: by Andrei Hagiu & Bruno Jullien

2018
Working Paper

Conceptions of Ethics in the Cannabis Industry: The Case of Boston, MA

By: Kristin Sippl

Work in progress exploring the consumer demand for and conceptualizations of social, economic, and environmental ethics in the emerging cannabis industry, and the private sector’s and civil society’s response. Draws on interviews and fieldwork from Portland, OR,... View Details

Keywords: Cannabis Industry; Ethics; Demand and Consumers; Boston

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February 2021
Case

Drizly: Managing Supply and Demand through Disruption

By: Kris Ferreira

It was April 6th, 2020, and the management team at Drizly—an online alcohol marketplace where consumers could browse and purchase alcohol from local liquor retail stores via Drizly’s app for immediate home delivery—were thrilled to see record-breaking sales from the... View Details

Keywords: COVID-19 Pandemic; Demand and Consumers; Growth and Development; Customer Focus and Relationships; Customer Value and Value Chain; Customer Satisfaction; Goals and Objectives; Supply Chain Management