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  • 01 Jun 2024
  • News

Decoding the Promise and Perils of Generative AI

ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details
Keywords: April White
  • Web

Tools | New Venture Competition

Venture: Iterating Based on Market Feedback video Play Video duration: 1:01:01 Testing Your Social Venture: Iterating Based on Market Feedback How do you test and iterate your idea? Social entrepreneurs and... View Details
  • 15 Mar 2016
  • First Look

March 15, 2016

planned to market internationally, had the potential to disrupt the global grocery retail market. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516059-PDF-ENG Harvard Business School Case 516-057 COFCO In 2015, COFCO,... View Details
  • 20 Mar 2005
  • Research & Ideas

Lessons of Successful Entrepreneurs

CEO of Silk Road Technologies. For the true entrepreneur, he continued, reality is the superior teacher; and school is an excuse to delay failure. Although their topic was "Post Boom Internet Opportunities," panelists spent most... View Details
Keywords: by Sean Silverthorne
  • 29 May 2012
  • First Look

First Look: May 29

Publication:Stanford Social Innovation Review (summer 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal Coordinating Marketing and Sales in B2B... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

and forming R&D partnerships in Europe and North America. As the company continues its growth in the context of a slowing Chinese economy, how can Yili integrate its new global resources and supply chain to meet local View Details
Keywords: Sean Silverthorne
  • September 2019
  • Article

The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy

By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and... View Details
Keywords: Broadband Service; Attention Allocation; Consumer Behavior; Household; Internet and the Web; Competition; Policy
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  • June 2011
  • Case

CA Technologies: Bringing the Cloud to Earth

By: Marco Iansiti and Kerry Herman
Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details
Keywords: Disruptive Innovation; Product Positioning; Expansion; Internet and the Web; Technology Adoption
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  • 19 Oct 2016
  • Book

Three Critical Mistakes Digital Businesses Make With Content

Keywords: by Michael Blanding; Retail; Music
  • 25 Feb 2002
  • Research & Ideas

The Country Effect: Does Location Matter?

and India are best poised to emerge as market leaders in Asia: Chinese firms in Shanghai "reflect relatively entrepreneurial cultures, open organizational climates and a relatively high degree of View Details
Keywords: by Sean Silverthorne
  • Web

Institutions, Macroeconomics, and the Global Economy - Course Catalog

globalization entails. All managers now face a business environment where international, macroeconomic, and political phenomena matter. Understanding the genesis of financial and currency crises, stock market booms and busts, social and... View Details
  • April 2006 (Revised March 2007)
  • Case

PayPal Merchant Services

By: Thomas R. Eisenmann and Lauren Barley
In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry
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  • 30 Apr 2001
  • What Do You Think?

Dot.Com Shakeout: Chess or Roulette?

kind. That's the consensus among those responding to my recent questions concerning the future of the best and brightest of the Internet entrepreneurs still in business who have yet to achieve cash flow breakeven. As Yung-Hi Lim put it,... View Details
Keywords: by James Heskett
  • March 2020
  • Case

Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire

By: Ayelet Israeli, Danilo Tauro and Sarah Gulick
This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and... View Details
Keywords: Digital Marketing; Insolvency and Bankruptcy; Mergers and Acquisitions; Applications and Software; Internet and the Web; Competition; Marketing; Advertising Industry; Web Services Industry; United States; Europe
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  • 01 Dec 2002
  • News

What You Know Depends on Where You Go

HBS associate professor Robert Kennedy and LARC executive director Gustavo Herrero interview customers of BancoSol at a market in La Paz. The bank specializes in microloans and has the second-largest number of customers of any If you're... View Details
  • 15 Feb 2012
  • Op-Ed

Occupy Wall Street Protestors Have a Point

group interested us most. They saw the possibility of building businesses using the kinds of innovation and technology that brought millions of rural poor into the market system (as China Mobile did by bringing mobile phone service into... View Details
Keywords: by Joseph L. Bower, Herman B. Leonard & Lynn S. Paine
  • Profile

Patrick Akl

careers.” Variety of practical experiences In his FIELD 2 international immersion, Patrick once again went somewhere new to him, China, where he and his colleagues helped a shoe manufacturer prepare its first marketing strategy targeting... View Details
  • 01 Jun 2004
  • News

The Sky’s the Limit

marketing for the budding business. “It provides all the charting information on your computer, but it also connects to Internet databases and brings in all the latest weather and other flight condition... View Details
Keywords: Seattle Avionics; Transportation; Air Transportation; Transportation
  • 01 Dec 2015
  • News

Truth in Lending

tablet, phone, or computer, with or without Internet access, are designed to elicit the most honest response possible. To do that, DiDonna explains, you don’t ask an applicant, “Have you ever told a lie?” Instead, you ask a question... View Details
Keywords: April White
  • 01 Aug 1998
  • News

Spring Reunions: Milestones and Memories

which develops and markets pharmaceutical products. Starting at age 10, Bertarelli accompanied his father on business trips. By 17, he was helping to craft the company's annual budgets. He was 29 when he became CEO, just when Fabio... View Details
Keywords: Eileen K. McCluskey