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September 2023 (Revised August 2024)
Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details

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18 Aug 2010
Working Paper Summaries

The Role of Organizational Scope and Governance in Strengthening Private Monitoring

Keywords: by Lamar Pierce & Michael W. Toffel

September 2021 (Revised March 2022)
Case

Katie Couric Media: Landing the First Client

By: N. Louis Shipley and William R. Kerr

In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental... View Details

Keywords: Customer Acquisition; Subscription Model; Entrepreneurship; Business Startups; Media; Customers; Acquisition; Social Issues; Brands and Branding; Media and Broadcasting Industry

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03 Jan 2007
First Look

First Look: January 3, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707445 Marketing Chateau Margaux Harvard Business School Case 507-033 Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has... View Details

Keywords: Sean Silverthorne

September 2024
Case

Barbie: Reviving a Cultural Icon at Mattel (Abridged)

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details

Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry

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20 Mar 2012
First Look

First Look: March 20

Business School Case 512-013 In mid-2011, the management of Brasil Foods, a leading Brazilian branded foods producer and protein exporter, is evaluating strategies for international and domestic growth. The team has just received approval... View Details

Keywords: Sean Silverthorne

Research Summary

Social Marketing and Cause Marketing

By: V. Kasturi Rangan

Rangan is studying the role of marketing in influencing social change by focusing on the adoption of social products and ideas such as family planning, economic development, drug abuse prevention, health care, and recycling. Rangan is attempting to determine how social... View Details

September 2024
Supplement

Anker Innovations (B)

By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai

An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details

Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Business Model; Electronics Industry; Consumer Products Industry

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March 2024
Case

Lyft 2023: Roads to Growth and Differentiation

By: Ranjay Gulati and Jeffrey Huizinga

Set in San Francisco in winter 2023, this case explores the strategic challenges and initiatives at Lyft under the leadership of its new CEO, David Risher. Confronted with declining market share and financial pressures, Risher spent his first six months at the helm... View Details

Keywords: Technology; Turnarounds; Ridesharing; Transition; Strategy; Culture; Change Management; Transportation Industry; Technology Industry

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August 2018
Article

The Impact of the Entry of Biosimilars: Evidence from Europe

By: Fiona M. Scott Morton, Ariel Dora Stern and Scott Stern

Biologics represent a substantial and growing share of the U.S. drug market. Traditional “small molecule” generics quickly erode the price and share of the branded product upon entry; however, only a few biosimilars have been approved in the U.S. since 2015, thereby... View Details

Keywords: Health Care; Biosimilars; Biologics; Pharmaceutical Competition; Healthcare Spending; Innovation; Health Care and Treatment; Spending; Market Entry and Exit; Competition; Innovation and Invention; Pharmaceutical Industry; United States; Europe

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May 2009 (Revised December 2009)
Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham

Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details

Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry

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Research Summary

Pricing and Promotions

Price promotions offered by product manufacturers to channel intermediaries are the subject of much current debate, as well as attempts by packaged goods manufacturers to curb, if not eliminate, their use. Samuel S. Chun's research, which includes the development of... View Details

August 1988 (Revised December 2000)
Case

Dunkin' Donuts (E): 1988 Distribution Strategies

Dunkin' Donuts is exploring various methods of increasing distribution. Possibilities involving new outlets include area development contracts, subfranchising, regional rollout strategies, and an increase in company owned stores. Possibilities focusing on existing... View Details

Keywords: Expansion; Franchise Ownership; Distribution Channels; Retail Industry; Food and Beverage Industry; United States

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December 1998
Supplement

An Interview with Zhang Ruimin, CEO, Haier Group, Video

By: Lynn S. Paine and Jennifer Benqing

Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Acquisition; Business or Company Management; Consumer Products Industry; China

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TeachingInterests

MBA Required Curriculum Marketing

Marketing

The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details

August 2009 (Revised November 2010)
Case

Managing Creativity at Shanghai Tang

By: Roy Y.J. Chua and Robert G. Eccles

Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In fall 2008, amidst a growing global economic crisis, Raphael Ie Masne, executive chairman of Shanghai Tang, had to decide what to do with the recently... View Details

Keywords: Talent and Talent Management; Financial Crisis; Employee Relationship Management; Selection and Staffing; Creativity; Apparel and Accessories Industry

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August 2004 (Revised July 2006)
Case

PROPECIA TM: Helping Make Hair Loss History

By: Marta Wosinska and Youngme E. Moon

In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's... View Details

Keywords: Advertising; Communication Strategy; Customers; Marketing Communications; Marketing Strategy; Product Launch; Product; Performance Effectiveness; Problems and Challenges; Quality; Pharmaceutical Industry

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February 1989 (Revised August 1989)
Case

Portman Hotel Co.

A brand new hotel has opened with a new service strategy: import to America Asian-style service using a butler-like employee group called the personal valets. To achieve this high level of service, the hotel has paid great attention to its human resource policies,... View Details

Keywords: Business or Company Management; Service Delivery; Employees; Accommodations Industry; Asia; North America

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