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  • All HBS Web  (7,405)
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  • April 2019 (Revised October 2020)
  • Case

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery
On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details
Keywords: Brand Management; Brand Value; Brand Equity; Marketing ROI; Brand Storytelling; Intangible Assets; Brand Valuation; Marketing; Marketing Strategy; Brands and Branding; Management; Corporate Strategy; Consumer Behavior; Food; Marketing Communications; Advertising; Private Equity; Consumer Products Industry; Food and Beverage Industry; United States; North America
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Avery, Jill. "Kraft Heinz: The $8 Billion Brand Write-Down." Harvard Business School Case 519-076, April 2019. (Revised October 2020.)
  • Research Summary

Entrepreneurship in Education Reform

This work explores two questions in the US public education system. First, is there a correlation between improved leadership and management practices and increased student outcomes? And second, can the introduction of market forces such as customer choice among... View Details
  • 26 Jan 2011
  • News

China, South Africa Advance Sustainability Efforts

  • 01 Aug 2018
  • News

Study: Immigrants Form 25% of New U.S. Businesses, With Big Regional Variations

  • 22 Feb 2017
  • News

What’s the Value of a Like?

  • 28 Jul 2020
  • Video

Sizwe Nxasana

Sizwe Nxasana, the founding partner of SizweNtsalubaGobodo, the largest Black accounting firm in South Africa, as well as the former CEO of Telkom and FirstRand Group, describes the similarities in... View Details
  • 09 Nov 2017
  • News

How to Make Money on Japanese Stocks

  • Web

Curriculum | MBA

Joint Course SPRING TERM Business, Government, and the International Economy (BGIE) Harvard Business School The Entrepreneurial Manager Harvard Business School FIELD Immersion Harvard Business School Finance II Harvard Business School Leadership and Corporate View Details
  • February 1983 (Revised May 1984)
  • Case

Managing Product Safety: The Ford Pinto

Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response... View Details
Keywords: Safety; Crisis Management; Product; Auto Industry; United States
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Goodpaster, Kenneth E., and Dekkers L. Davidson. "Managing Product Safety: The Ford Pinto." Harvard Business School Case 383-129, February 1983. (Revised May 1984.)
  • January 1997 (Revised July 1998)
  • Case

Dendrite International (Condensed)

By: John A. Deighton
This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details
Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States
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Deighton, John A. "Dendrite International (Condensed)." Harvard Business School Case 597-072, January 1997. (Revised July 1998.) (request a courtesy copy.)
  • 22 Feb 2011
  • News

A Revolution in Corporate Reporting

  • 16 Nov 2011
  • News

What Your Boss Needs to Know About Engagement

  • 07 May 2015
  • News

The Art (And Science) Of The Not-So-Subtle 'Humblebrag'

  • 01 Oct 2019
  • News

Competing for deposit growth

  • Program

Senior Executive Leadership Program—India

approaches to business challenges Seize growth opportunities and compete successfully in a complex global economy Improve your organization's ability to deliver value to customers Lead authentically and ethically at all levels and foster a culture of View Details
  • 23 Nov 2010
  • News

Harvard Business School Professor Charles Christenson
Dead at 80

  • 14 May 2011
  • News

How Inclusivity Can Save the American Economy

  • 30 Mar 2016
  • News

Google’s Alphabet Has a CEO Problem

  • Web

Academic Units - Faculty & Research

Academic Units Accounting and Management Business, Government and the International Economy Entrepreneurial Management Finance General Management Marketing Negotiation, Organizations & Markets Organizational Behavior Strategy Technology... View Details
  • 12 Apr 2022
  • News

We Need Better Carbon Accounting. Here’s How to Get There.

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