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Show Results For
- All HBS Web
(7,405)
- People (11)
- News (2,040)
- Research (4,435)
- Events (34)
- Multimedia (214)
- Faculty Publications (3,373)
- April 2019 (Revised October 2020)
- Case
Kraft Heinz: The $8 Billion Brand Write-Down
By: Jill Avery
On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details
Keywords: Brand Management; Brand Value; Brand Equity; Marketing ROI; Brand Storytelling; Intangible Assets; Brand Valuation; Marketing; Marketing Strategy; Brands and Branding; Management; Corporate Strategy; Consumer Behavior; Food; Marketing Communications; Advertising; Private Equity; Consumer Products Industry; Food and Beverage Industry; United States; North America
Avery, Jill. "Kraft Heinz: The $8 Billion Brand Write-Down." Harvard Business School Case 519-076, April 2019. (Revised October 2020.)
- Research Summary
Entrepreneurship in Education Reform
This work explores two questions in the US public education system. First, is there a correlation between improved leadership and management practices and increased student outcomes? And second, can the introduction of market forces such as customer choice among... View Details
- 26 Jan 2011
- News
China, South Africa Advance Sustainability Efforts
- 22 Feb 2017
- News
What’s the Value of a Like?
- 28 Jul 2020
- Video
Sizwe Nxasana
Sizwe Nxasana, the founding partner of SizweNtsalubaGobodo, the largest Black accounting firm in South Africa, as well as the former CEO of Telkom and FirstRand Group, describes the similarities in... View Details
- 09 Nov 2017
- News
How to Make Money on Japanese Stocks
- Web
Curriculum | MBA
Joint Course SPRING TERM Business, Government, and the International Economy (BGIE) Harvard Business School The Entrepreneurial Manager Harvard Business School FIELD Immersion Harvard Business School Finance II Harvard Business School Leadership and Corporate View Details
- February 1983 (Revised May 1984)
- Case
Managing Product Safety: The Ford Pinto
Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response... View Details
Goodpaster, Kenneth E., and Dekkers L. Davidson. "Managing Product Safety: The Ford Pinto." Harvard Business School Case 383-129, February 1983. (Revised May 1984.)
- January 1997 (Revised July 1998)
- Case
Dendrite International (Condensed)
By: John A. Deighton
This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details
Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States
Deighton, John A. "Dendrite International (Condensed)." Harvard Business School Case 597-072, January 1997. (Revised July 1998.) (request a courtesy copy.)
- 22 Feb 2011
- News
A Revolution in Corporate Reporting
- 16 Nov 2011
- News
What Your Boss Needs to Know About Engagement
- 07 May 2015
- News
The Art (And Science) Of The Not-So-Subtle 'Humblebrag'
- 01 Oct 2019
- News
Competing for deposit growth
- Program
Senior Executive Leadership Program—India
approaches to business challenges Seize growth opportunities and compete successfully in a complex global economy Improve your organization's ability to deliver value to customers Lead authentically and ethically at all levels and foster a culture of View Details
- 23 Nov 2010
- News
Harvard Business School Professor Charles Christenson
Dead at 80
- 14 May 2011
- News
How Inclusivity Can Save the American Economy
- 30 Mar 2016
- News
Google’s Alphabet Has a CEO Problem
- Web
Academic Units - Faculty & Research
Academic Units Accounting and Management Business, Government and the International Economy Entrepreneurial Management Finance General Management Marketing Negotiation, Organizations & Markets Organizational Behavior Strategy Technology... View Details
- 12 Apr 2022
- News