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- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
consumer." The Personal Book software program is one tool that helps Nordstrom's sales staff do this. In it, they can record personal information about their customers, including size and color preferences, birthdays and... View Details
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
have the resources, ideas, and ability to quickly pivot the deployment our sales strategy in a new format? How are we going to differentiate when our new mode of communication is the same as everyone else?”... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
organization to a new level. And at home, rebels are more engaged partners, parents, and friends. Packed with strategies for embracing rebellion at work and in life as well as illuminating case studies from a wide range of industries,... View Details
Keywords: Sean Silverthorne
- 18 Feb 2009
- First Look
First Look: February 18, 2009
to 34 year old males. Hirai was determined to restore that supremacy, in the current generation or the next. He knew that, whether or not he publicly defined SCEI's strategy as a response to Wii, he had to find a way for his company to... View Details
Keywords: Martha Lagace
- 15 Jan 2008
- First Look
First Look: January 15, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207069 ThedaCare: System Strategy Harvard Business School Case 708-424 Over the 1980s and 1990s, America's changing health care payer environment resulted in mergers of... View Details
Keywords: Martha Lagace
- 31 Jul 2006
- Research & Ideas
When Not to Trust Your Gut
article explores why we often think irrationally—and why, even when the stakes are high and mistakes are costly, we sometimes are unable to overcome our psychological biases. We begin with an overview of intuition and rationality in negotiation and then offer four... View Details
Keywords: by Max H. Bazerman & Deepak Malhotra
- 24 May 2011
- First Look
First Look: May 24
The company's new head of product management has designed a system to address a point of constant tension: whether to build custom features in response to new customers' request, even if these custom features entail expensive departures from OPOWER's product roadmap.... View Details
Keywords: Sean Silverthorne
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
risk because I was still a student," he says. Initially, EyeView's model was devoted to helping businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target customers at different points in... View Details
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
Businesspeople understand that not all customers are created equal—the 80-20 rule suggests that over time a small percentage of a company's customer base can generate a high percentage of its sales and profit. Models for calculating... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
success if it sold 200,000 copies. Today, the bar has been raised to 1.5 million copies, thanks in part to the dominance of "big-box" retailers (such as Wal-Mart and Costco) that only stock twenty or so bestsellers yet are responsible for 34 percent of book... View Details
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases, affected developers reduce innovation and raise the prices for the affected apps. Once Google... View Details
Keywords: Dina Gerdeman
- 12 Oct 1999
- Research & Ideas
Rapid Response: Inside the Retailing Revolution
which facilitates the accurate and instantaneous exchange of sales figures between the manufacturer and the retailer. In the mid-1980s, these advances began to chip away at the barriers commonly found throughout the various stages of... View Details
- 13 Nov 2000
- Research & Ideas
Managing to Learn: How Companies Can Turn Knowledge into Action
(Illustration: Dave Cutler) After a decade of extraordinary growth, Nike faced slowing sales in the early 1980s because the normally market-wise company had missed a major turn in the road. Reebok had introduced softer and more... View Details
Keywords: by Laurie Joan Aron
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
countries. In his new book, Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany, Trumbull looks at the implications of this rise of consumer protectionism. Sean Silverthorne: You note that until the... View Details
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
stated that their ventures were separate from their parent company, but their daily work processes indicated otherwise. Online sales reps still reported to and had offices near their print managers, for example. This direct reporting and... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 28 Oct 2014
- First Look
First Look: October 28
'Short Termism' & the Puzzle of Only Occasional Disaster By: Rahmandad, Hazhir, Nelson P. Repenning, and Rebecca Henderson Abstract—Much recent work in strategy and popular discussion suggests that an excessive focus on "managing... View Details
Keywords: Carmen Nobel
- 18 Aug 2009
- First Look
First Look: August 18
providing new free housing to tens of thousands of slum dwellers, which is anticipated to be paid for from the revenues from developing and selling market-rate housing. While the primary concerns are cost of construction, cost of capital, and revenues from View Details
Keywords: Martha Lagace
- 12 Nov 2013
- First Look
First Look: November 12
founded Kvadrat in the 1960s. Byriel and Bendix had joined Kvadrat in 1992, and since that time, Kvadrat had grown from 19 million in annual sales to over 86 million. It had expanded its focus on selling textiles to European architects... View Details
Keywords: Sean Silverthorne
- 06 Nov 2000
- Research & Ideas
The Determinants of Corporate Venture Capital Success
emphasis toward xerography characterized the Haloid Company in the 1950s. In 1961, in recognition of the spectacular growth of sales engendered by the first plain-paper copier, the firm was renamed the Xerox Corporation. In response to... View Details
Keywords: by Paul Gompers & Josh Lerner
- 20 Jul 2010
- First Look
First Look: July 20
sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of... View Details
Keywords: Martha Lagace