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Show Results For
- All HBS Web
(1,895)
- People (1)
- News (275)
- Research (1,479)
- Events (5)
- Multimedia (16)
- Faculty Publications (890)
- 03 Jan 2007
- First Look
First Look: January 3, 2007
Kendall Square Research was a small competitor in the supercomputer industry. Sales grew rapidly in 1992 and early 1993 and the company sold stock to the public for the first time. Analysts forecast higher earnings for 1993, then the... View Details
Keywords: Sean Silverthorne
- 03 Feb 2015
- First Look
First Look: February 3
Dennis A. Yao Abstract—This article examines how antitrust law and policy can benefit from ideas developed in the academic strategy field. Because accurate assessment and prediction of the effects of firm conduct depend in part on... View Details
Keywords: Sean Silverthorne
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look at the early View Details
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
following three things: First, the CEO should spearhead the identification of three or four customer health metrics that are leading indicators of sales or profit performance. These metrics should not be off-the-shelf standbys such as... View Details
Keywords: by John Quelch
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
had to undertake a complete transformation of how Merck operates," he said, outlining strategies that included stepping up resources devoted to scientific research and marketing, integrating divisions of the company, and heading off... View Details
- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
possibilities of advertising as a sales tool for various types of products and sizes of firms and to formulate effective plans of sales strategy involving its use in... View Details
- December 1995 (Revised October 1996)
- Case
Maureen Frye at Quaker Steel and Alloy Corporation
By: John J. Gabarro
Maureen Frye, assistant product manager at Quaker Steel and Alloy Corp., is asked to implement an action plan for changing the call pattern of the salesforce. Currently the salesforce is spending too much time on small accounts. Earlier Frye attempted to change their... View Details
Keywords: Management Teams; Managerial Roles; Organizational Culture; Planning; Salesforce Management; Strategy; Steel Industry
Gabarro, John J. "Maureen Frye at Quaker Steel and Alloy Corporation." Harvard Business School Case 496-024, December 1995. (Revised October 1996.)
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
Manufacturers generally classify products in terms of broad product lines, developing a single marketing strategy and production plan for each line. That makes sense for marketing, but it's a mistake for production. Different SKUs... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
In this three-part series, we start with an overview of why retail experts Rajiv Lal, José B. Alvarez, and Dan Greenberg believe retail is at an inflection point. In Part Two, coming next week, they identify effective strategies for... View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
Michael Roberto: My parents are Italian immigrants, and my family back in Tuscany and the Campania region of Italy continue to make their own wine. Therefore, I've always had an interest in the wine-making process. A few years ago, when teaching the View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
of discrimination is taken up by the media or regulators. Second, as there is more room for sales growth with consumers who are not yet top spenders compared with those who are already top spenders, strict application of loyalty system... View Details
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
potential participants in their ecosystems.” Leveraging the momentum and great reviews on Amazon, the company started selling through its direct-to-consumer websites as well as penetrating other sales channels. For example, Anker also... View Details
- 29 Apr 2014
- First Look
First Look: April 29
utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope of the gallery will... View Details
Keywords: Sean Silverthorne
- June 2010
- Teaching Note
Apple Inc. in 2010 (TN)
By: David B. Yoffie
Teaching Note for 710467. View Details
- 20 Feb 2014
- News
Managing the World’s Trouble Spots
their health and education programs. Goodwin’s days as a global citizen began in the air force. In his early years as a second lieutenant, during the mid-1990s, he worked in foreign military sales in Saudi Arabia, then in Colombia setting... View Details
Keywords: Jill Radsken
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
and analysis," says Quelch. A Smoking Market Uncertainty over health data hasn't hurt the product's popularity. In 2013, electronic cigarettes tripled in sales in the US to approximately $3 billion. (The overall tobacco retail market... View Details
- June 2011
- Background Note
It's a Social World
By: Stephen P. Bradley and Nancy Bartlett
Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details
- September 2007
- Article
Do Vertical Mergers Facilitate Upstream Collusion?
By: Volker Nocke and Lucy White
We investigate the impact of vertical mergers on upstream firms' ability to collude when selling to downstream firms in a repeated game. We show that vertical mergers give rise to an outlets effect: the deviation profits of cheating unintegrated firms are reduced as... View Details
Nocke, Volker, and Lucy White. "Do Vertical Mergers Facilitate Upstream Collusion?" American Economic Review 97, no. 4 (September 2007): 1321–1339.
- 01 Dec 2013
- News
Double Vision
novice, peppering a Best Buy sales associate with a series of rapid-fire product questions, including "What's LTE—is it contagious?" AD TYPE: Product focus. This is also an attempt to move viewers to act, but sans the heavy sell. "Instead... View Details
Keywords: Arts, Entertainment
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
Luxury is the new essential. Consumers know it and retailers are reaping the bounty. At a "Growth Strategies in the Luxury Goods Industry" panel on April 3 at the HBS Retail and Luxury Goods Conference, moderator Nancy F. Koehn... View Details