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  • All HBS Web  (1,887)
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  • 16 Nov 2020
  • Blog Post

Flatiron School: Reflections from Summer 2020

their voter engagement strategy by developing a granular data-driven understanding of youth voter turnout. I loved putting my new skills to work for such a worthwhile cause! Joshua Rodriguez (MBA 2020): For our first project, we were... View Details
Keywords: All Industries
  • 01 Oct 2000
  • News

Bringing Up Baby

employees; McCartney does not reveal sales figures for the company, but with "e-tailing" these days looking as challenging as child-rearing, she'll be calling on all her formidable skills to help her start-up grow strong and healthy. View Details
  • 07 Apr 2003
  • Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

the sponsorship of Adams, and armed with funding from XTV, Domit got the opportunity to develop his strategy outside Xerox's internal development units. Domit became the CEO of AWP, which gave him the resources to turn the... View Details
Keywords: by Henry Chesbrough
  • 29 Apr 2014
  • First Look

First Look: April 29

utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope of the gallery will... View Details
Keywords: Sean Silverthorne
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

demarcation. Now the workers are on the floor, delivering orders or helping customers with the new kiosks; Karavites has updated his employee training to include a focus on customer interaction. Average customer count is up at this location, he says, outpacing his... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • 05 Apr 2017
  • Research & Ideas

For Women Especially, It Pays to Know What Car Repairs Should Cost

expected price in mind enables consumers to use bargaining strategies that they might otherwise not use, such as mentioning the expected price or negotiating for a price concession, strategies which in turn... View Details
Keywords: by Wendy Guild Swearingen; Auto; Service
  • 18 Apr 2005
  • Research & Ideas

Prosper with Multi-Channel Retailing

opportunities, but also created challenges throughout their organizations. At the Multi-Channel Retail panel, speakers from three retail companies, all heavily invested in multi-channel selling, talked about how they were tailoring their View Details
Keywords: by Julie Jette; Consumer Products; Retail
  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

following three things: First, the CEO should spearhead the identification of three or four customer health metrics that are leading indicators of sales or profit performance. These metrics should not be off-the-shelf standbys such as... View Details
Keywords: by John Quelch
  • December 1986 (Revised December 1987)
  • Case

Hewlett-Packard: Manufacturing Productivity Division (B)

By: Benson P. Shapiro and Lawrence B. Levine
Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the... View Details
Keywords: Business Divisions; Marketing; Production; Networks; Sales; Expansion; Manufacturing Industry
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Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (B)." Harvard Business School Case 587-102, December 1986. (Revised December 1987.)
  • 23 Apr 2014
  • HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

and analysis," says Quelch. A Smoking Market Uncertainty over health data hasn't hurt the product's popularity. In 2013, electronic cigarettes tripled in sales in the US to approximately $3 billion. (The overall tobacco retail market... View Details
Keywords: by Michael Blanding; Food & Beverage; Advertising
  • 02 Jul 2014
  • Blog Post

Connecting Fashion & Technology at Kate Spade

April was filled with introductory calls and various trips to New York City and San Francisco. In the end, my interview with the Senior Director of Product Strategy here at the Kate Spade company went extremely well, and I was very... View Details
Keywords: Technology; Consumer Products / Retail
  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

particular CSI story involved lost revenue on hotel payment transactions. Analysis of data suggested that after a customer had selected a hotel, filled in the travel and billing information, then clicked the "Buy Now" button, a percentage of the View Details
  • 01 Dec 2018
  • News

Evergreen Business

this seasonal side business, where 99 percent of his customers leave with a tree—a sales rate few retailers can imagine. “Plus it’s Christmas, so everyone’s in a great mood.” View Details
Keywords: Jen McFarland Flint
  • 30 Apr 2001
  • Research & Ideas

Big Companies, Big Opportunities—Big Questions

reach that level of trading volume. Building A Consumer-products Empire But the negatives haven't scared off consumer products giant Procter & Gamble. Since 1987, the company's Latin American sales have grown by 4.5 times to $2.8... View Details
Keywords: by Julie Jette
  • Web

Working Knowledge | Harvard Business School

Discover powerful insights from early-stage faculty research to equip your leadership and innovation. More About Us Strategy and Innovation More like this Social Responsibility More like this Diversity and Inclusion More like this... View Details
  • 13 Jun 2017
  • Blog Post

Benefits of the MS/MBA: Engineering Sciences Program

like Launching Tech Ventures, Strategy & Technology, Scaling Tech Ventures, and Entrepreneurial Sales and Marketing. He also spent much of his two years at HBS working on his own startup and taking... View Details
  • 01 Jun 2007
  • News

A Juicy Story

Yoffie, noting that the case is used as part of the MBA required curriculum in the Strategy course and in numerous Executive Education programs. It can also be taught with a video presentation by John Sculley, Apple’s CEO from 1985 to... View Details
Keywords: Julia Hanna; Management, Scientific, and Technical Consulting Services; Professional Services
  • 16 Nov 2021
  • Blog Post

How HBS Supported My Career Transitions During and After Graduation

should go next. Ultimately, I decided I was most excited about the opportunity at Stripe so that’s where I went! I now work on the Platform Sales team at Stripe. Stripe is a payments and financial services platform for businesses, and the... View Details
  • 08 Dec 2008
  • Research & Ideas

Thinking Twice About Supply-Chain Layoffs

It's the most wonderful time of the year—or that's how the song goes. But this year's decline in retail sales has resulted in definitely uncheery employee layoffs and payroll cuts, a trend that is likely to continue. While the vicious... View Details
Keywords: by Julia Hanna; Retail
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