Publications

May 1995 (Revised September 1997)
Case

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

By: David B. Yoffie

Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details

Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia

August 2024
Case

Keurig: A Return to Growth

By: David Fubini and Patrick Sanguineti

By the early 2010s, Keurig Green Mountain (KGM) had lost the momentum that had made it the name in at-home coffee brewing in North America. Following a series of product missteps, negative media scrutiny, and ongoing challenges to its partner relationships, in late... View Details

Keywords: Turnaround; Mergers and Acquisitions; Decisions; Initial Public Offering; Global Strategy; Growth and Development Strategy; Going Public; Diversification; Expansion; Food and Beverage Industry

June 2005 (Revised February 2006)
Case

TCL Multimedia

By: Tarun Khanna, Felix Oberholzer-Gee and David Lane

TCL considers the underlying logic behind the globalization of one of China's most prominent companies. TCL, and similarly prominent companies in China, are in the forefront of China's emergence as one of the world's preeminent economic powers. Allows a discussion of... View Details

Keywords: Globalized Firms and Management; Success; Business Strategy; Developing Countries and Economies; China

Dante Roscini holds the Professor of Management Practice Chair endowed by the MBA Class of 1952 at Harvard Business School. He joined the faculty in 2008 after a two-decades-long career in finance. He currently teaches the course Business, Government, and the... View Details

Nov 19 2020
Testimonial

Embracing a New Virtual Reality

12 Apr 2004
Research & Ideas

Operations and the Competitive Edge

Obstacles facing companies in today's hyper-competitive global markets are seemingly more complex than ever, to the point that managers must rethink many of the basic principles of good operations management, says Robert Hayes. In a new... View Details

Keywords: by Martha Lagace

September 1984 (Revised February 1989)
Case

Benetton (A)

By: James L. Heskett

The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details

Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe

May 2013 (Revised August 2013)
Case

McKinsey & Company

By: Jay W. Lorsch and Kathleen Durante

In early 2013 the leaders of McKinsey & Co., were reflecting, as they did periodically, on the path forward for their firm. Founded in Chicago in 1926 by James O. McKinsey (Mac), with only a small staff in one office, the firm had grown to be a global company with more... View Details

Keywords: CONSULTING Firms; McKinsey; Professional Service Firm; Marvin Bower; Strategy; Governance; Consulting Industry

December 2023 (Revised August 2024)
Supplement

Microsoft Azure and the Cloud Wars (B)

By: Andy Wu and Matt Higgins

By 2023, the global market for cloud infrastructure had consolidated into a three-horse race. As of Q4 2022, Amazon, Microsoft, and Google collectively accounted for 66% of the global market. AWS had a market share of 33%, Microsoft Azure had 23%, and Google Cloud had... View Details

Keywords: Microsoft; Artificial Intelligence; AI; Competition; Information Infrastructure; Market Participation

Clayton Rose is Baker Foundation Professor of Management Practice and teaches the course Accountability in the Advanced Management Program. His case writing is focused on the how leaders consider the... View Details

Keywords: financial services

November 1995 (Revised October 1997)
Case

Francisco de Narvaez at Tia (A)

By: Linda A. Hill and Stacy Palestrant

Describes Francisco de Narvaez's leadership efforts to transform his family-owned business into a market-driven, professionally run global company. Covers the events from 1989 to 1992. View Details

Keywords: Leading Change; Family Business; Family Ownership; Global Strategy; Problems and Challenges

Find at Harvard

December 2013 (Revised March 2014)
Case

Beidahuang

By: Ray A. Goldberg and David Lane

Beidahuang is a major new Chinese player in global grain trading that in 2013 is seeking access to grain both to help assure China's food security and in pursuit of its own commercial goals. Focusing on potential trade in Brazilian soybeans, the case asks students to... View Details

Keywords: China; Brazil; International Trade; Grain; Soybeans; Agribusiness; Plant-Based Agribusiness; Globalized Markets and Industries; Cooperation; Agriculture and Agribusiness Industry; China; Brazil

November 1999
Case

Seminis Inc.

By: Ray A. Goldberg, Jonathan West, Carin-Isabel Knoop and David Benedict Pearcy

Seminis became the world leader in vegetable seeds through a series of acquisitions. This case describes the Seminis strategy toward capturing value, biotechnology, and international operations. View Details

Keywords: Business Earnings; Acquisition; Profit; Global Strategy; Corporate Strategy; Valuation; Value Creation; Biotechnology Industry

Find at Harvard

January 1985
Background Note

Winter Age of the Japanese Steel Industry

By: Kim B. Clark

Describes the situation facing the Japanese steel industry in 1984. Two strategies for coping with the world steel situation are presented: diversification and globalization. The actions of Nippon Steel and Nippon Kokan are used to illustrate these strategies. View Details

Keywords: Globalization; Situation or Environment; Business Strategy; Diversification; Steel Industry; Japan

December 1996 (Revised June 2003)
Case

Cynthia Hogan and the Birth of Novartis

By: Rosabeth M. Kanter

An American woman heads an integration office for merger transition activities between two giant Swiss pharmaceutical companies. She needed to develop an implementation plan to shape the new global powerhouse. View Details

Keywords: Mergers and Acquisitions; Global Strategy; Organizational Design; Strategic Planning; Pharmaceutical Industry; Switzerland; United States

January 2001
Background Note

Country Analysis in a "Global Village"

By: Bruce R. Scott

Substantially rewritten to establish the relevance of countries in the global context. It does so in terms of their differing economic performance in recent decades, and also by contrasting those that have "converged" toward the rich country norm (as theory would... View Details

Keywords: Globalized Economies and Regions; Macroeconomics; Trade; Business Strategy; Performance Evaluation; Industry Growth; Currency; Policy; Development Economics

September 1999 (Revised November 2002)
Background Note

Indian Software Industry in 2002, The

The Indian software industry, growing at more than 50% per annum and largely dependent on exports of services and products, is one of the few industries in that country considered to be globally competitive. This note allows a discussion of the uses and limits of... View Details

Keywords: Geographic Location; Competition; Applications and Software; Globalization; Information Technology Industry; India