digital marketing - Publications - Faculty & Research

and digital media presence. "We've seen what can happen decades later when you make an investment in a country." So where is the NBA's next China? Tatum offers three of the league's growing international View Details

Keywords: Dan Morrell

Jun 21 2016
Testimonial

Stepping Back and Gaining Perspective

Mar 10 2016
Testimonial

A Global Perspective, An Enriched Network

March 2006 (Revised February 2007)
Case

Massive Incorporated (B)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston

Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry

Citation

Educators

Purchase

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

recording studio for the band; a backup device for your photos; a TiVo-like recorder and digital entertainment hub for the living room. Despite the buzz, Apple faced a familiar marketing challenge. Most... View Details

Keywords: by Youngme Moon

11 Nov 2020
Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

competitive challenges facing software companies. Their market success depends largely on persuading the above-mentioned developers to write for their platforms. A new research paper suggests that the two sides can serve their own best... View Details

Keywords: by Michael Blanding; Technology

July 2009
Teaching Note

Microsoft's Search (TN)

By: Jan W. Rivkin and Eric J. Van den Steen

Teaching Note for [709461]. View Details

Keywords: Competition; Digital Marketing; Internet and the Web; Strategy; Markets; Computer Industry; Information Technology Industry

Citation

Purchase

Web

Accessibility | About

Accessibility website 2023 Digital Accessibility policy update Policy update frequently asked questions Digital Accessibility Liaisons (DAL) for each school, including HBS How to make PDF’s Accessible , from... View Details

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

Social or regulatory systems (ownership incentives, freelancing, virtual work, distance learning, digital copyright laws) Although Industrial Age markets and power bases were built on proprietary... View Details

Keywords: by Lynda M. Applegate

Publications

Publications

Show Results For

Show Results For

Achieving Personal and Professional Growth

Appreciating Different Perspectives in the Classroom

Blazing Trails in the Entertainment Industry

Reaching the Next Stage of Your Career

Inside the Case Study: "The Rock"

Benefitting From a Rich Exchange of Ideas

Challenging Norms in a Changing Industry

An Insider’s View

Learning from Peers in a Truly Open Environment

A New Outlook on the Day-to-Day

Transform Your Leadership in Four Days

Net Gains