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      • November 2008 (Revised January 2017)
      • Case

      Maggie Lena Walker and the Independent Order of St. Luke

      By: Anthony Mayo and Shandi Onise Smith
      As America struggled to regain its balance in the aftermath of the American Civil War, Maggie Lena Walker did her best to actively effect change by finding solutions to the social and economic problems facing blacks and especially black women. Taking charge of the... View Details
      Keywords: Organizational Change and Adaptation; Leading Change; Ethnicity; Race; Social Entrepreneurship; Personal Development and Career; Welfare; Business and Community Relations; Gender; Banks and Banking
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      Mayo, Anthony, and Shandi Onise Smith. "Maggie Lena Walker and the Independent Order of St. Luke." Harvard Business School Case 409-057, November 2008. (Revised January 2017.)
      • November 2008 (Revised August 2011)
      • Case

      UnME Jeans: Branding in Web 2.0

      By: Thomas J. Steenburgh and Jill Avery
      This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
      Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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      Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
      • 2008
      • Chapter

      Overcoming Barriers to Collaboration: Psychological Safety and Learning in Diverse Teams

      By: A. Edmondson and Kate Roloff
      We review research on psychological safety and team learning to identify core ideas and findings in these closely related literatures and to propose a model in which a negative relationship between team member diversity and team collaboration is moderated by... View Details
      Keywords: Interpersonal Communication; Groups and Teams; Social and Collaborative Networks; Performance Improvement; Learning; Diversity
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      Edmondson, A., and Kate Roloff. "Overcoming Barriers to Collaboration: Psychological Safety and Learning in Diverse Teams." In Team Effectiveness in Complex Organizations: Cross-disciplinary Perspectives and Approaches, edited by E. Sales, G. G. Goodwin, and C. S. Burke.Organizational Frontiers Series. Mahwah, NJ: Lawrence Erlbaum Associates, 2008.
      • 2008
      • Working Paper

      Reality versus Propaganda in the Formation of Beliefs about Privatization

      By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
      Argentina privatized most public utilities during the 1990s but re-nationalized the main water company in 2006. We study beliefs about the benefits of the privatization of water services amongst low and middle income groups immediately after the 2006 nationalization.... View Details
      Keywords: Privatization; Public Ownership; Business and Community Relations; Business and Government Relations; Values and Beliefs; Public Opinion; Utilities Industry; Argentina
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      Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Reality versus Propaganda in the Formation of Beliefs about Privatization." NBER Working Paper Series, No. 14483, November 2008.
      • October 2008 (Revised September 2011)
      • Supplement

      PepsiCo's Bid for Quaker Oats (D)

      By: Carliss Y. Baldwin
      Describes the final deal struck between PepsiCo and Quaker Oats, including the terms of collared consideration. Summarizes stock price announcement effects. View Details
      Keywords: Mergers and Acquisitions; Announcements; Stocks; Price; Risk Management; Negotiation Deal; Valuation; Food and Beverage Industry
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      Baldwin, Carliss Y. "PepsiCo's Bid for Quaker Oats (D)." Harvard Business School Supplement 209-071, October 2008. (Revised September 2011.)
      • October 2008
      • Article

      Navigating the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior

      By: Joshua D. Margolis and Andrew Molinsky
      We develop grounded theory about how individuals respond to the subjective experience of performing "necessary evils" and how that influences the way they treat targets of their actions. Despite the importance and difficulty of delivering just, compassionate treatment... View Details
      Keywords: Interpersonal Communication; Fairness; Moral Sensibility; Problems and Challenges; Behavior; Power and Influence; Welfare
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      Margolis, Joshua D., and Andrew Molinsky. "Navigating the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior." Academy of Management Journal 51, no. 5 (October 2008): 847–872. (Winner of Academy of Management. Outstanding Publication in Organizational Behavior Award presented by Academy of Management.)
      • October 2008
      • Article

      The Small World of Investing: Board Connections and Mutual Fund Returns

      By: Lauren Cohen, Andrea Frazzini and Christopher J. Malloy
      This paper uses social networks to identify information transfer in security markets. We focus on connections between mutual fund managers and corporate board members via shared education networks. We find that portfolio managers place larger bets on firms they are... View Details
      Keywords: Financial Markets; Information Management; Social and Collaborative Networks; Announcements; Investment Portfolio; Investment Return; Investment Funds; Asset Pricing; Governing and Advisory Boards
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      Cohen, Lauren, Andrea Frazzini, and Christopher J. Malloy. "The Small World of Investing: Board Connections and Mutual Fund Returns." Journal of Political Economy 116, no. 5 (October 2008): 951–979. (Winner of the Barclays Global Investors Award, Best Paper in Asset Pricing, European Finance Association 2007.)
      • September 2008
      • Supplement

      Adobe Systems: Working Towards a "Suite" Release (B)

      By: David A. Thomas and Lauren Barley
      The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program... View Details
      Keywords: Change; Interpersonal Communication; Crisis Management; Product Launch; Projects; Conflict of Interests; Integration; Software
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      Thomas, David A., and Lauren Barley. Adobe Systems: Working Towards a "Suite" Release (B). Harvard Business School Supplement 409-015, September 2008.
      • September 2008 (Revised August 2009)
      • Case

      VMware, Inc., 2008

      By: David B. Yoffie, Andrei Hagiu and Michael Slind
      Paul Maritz took the helm of VMware in July 2008, just as the company confronted a radically new competitive environment. Since its founding in 1998, VMware had been the leading provider of virtualization software. Now it faced the kind of threat that every software... View Details
      Keywords: History; Digital Platforms; Competition; Decision Choices and Conditions; Applications and Software; Business Strategy
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      Yoffie, David B., Andrei Hagiu, and Michael Slind. "VMware, Inc., 2008." Harvard Business School Case 709-435, September 2008. (Revised August 2009.)
      • September 2008 (Revised May 2010)
      • Supplement

      GE's Imagination Breakthrough: The EVO Project

      By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
      This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details
      Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry
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      Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthrough: The EVO Project." Harvard Business School Video Supplement 909-801, September 2008. (Revised May 2010.)
      • Article

      Marketing in the Age of Web 2.0

      By: Jill Avery
      Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
      Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
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      Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
      • September 2008
      • Article

      Response to Farjoun's 'Strategy Making, Novelty, and Analogical Reasoning' Commentary on Gavetti, Levinthal, and Rivkin (2005)

      By: G. Gavetti, Daniel A. Levinthal and Jan W. Rivkin
      Keywords: Strategy; Cognition and Thinking; Communication
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      Gavetti, G., Daniel A. Levinthal, and Jan W. Rivkin. "Response to Farjoun's 'Strategy Making, Novelty, and Analogical Reasoning' Commentary on Gavetti, Levinthal, and Rivkin (2005)." Strategic Management Journal 29, no. 9 (September 2008).
      • 2008
      • Working Paper

      The Artful Dodger: Answering the Wrong Question the Right Way

      By: Todd Rogers and Michael I. Norton
      What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online studies using paid participants, we show that listeners can fail to detect dodges when speakers answer similar—but objectively... View Details
      Keywords: Communication Strategy; Interpersonal Communication; Judgments; Perception
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      Rogers, Todd, and Michael I. Norton. "The Artful Dodger: Answering the Wrong Question the Right Way." Harvard Business School Working Paper, No. 09-048, September 2008. (Revised September 2010.)
      • Aug 2008 - 2008
      • Conference Presentation

      Embeddedness of Social Entrepreneurship: Understanding Variation across Geographic Communities

      By: Julie Battilana, Tina Dacin, Johanna Mair and Christian Seelos
      Keywords: Social Entrepreneurship; Civil Society or Community
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      Battilana, Julie, Tina Dacin, Johanna Mair, and Christian Seelos. "Embeddedness of Social Entrepreneurship: Understanding Variation across Geographic Communities." Paper presented at the Academy of Management Annual Meeting, Anaheim, CA, August 2008.
      • 8 Aug 2008
      • Conference Presentation

      Where Will Open Development Communities Prevail?

      By: Carliss Y. Baldwin
      Keywords: Product Development; Applications and Software; Civil Society or Community
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      Baldwin, Carliss Y. "Where Will Open Development Communities Prevail?" Paper presented at the HBS-MIT User and Open Innovation Workshop, Boston, MA, August 08, 2008.
      • 7 Aug 2008
      • Conference Presentation

      Bringing the Individual and Community Levels Back in Institutional Theory, PDW Session on "Institutions Across Social Spheres: Bridging Levels of Analysis in Research and Conceptualization

      By: Julie Battilana
      Keywords: Theory
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      Battilana, Julie. Bringing the Individual and Community Levels Back in Institutional Theory, PDW Session on "Institutions Across Social Spheres: Bridging Levels of Analysis in Research and Conceptualization." Paper presented at the Academy of Management Annual Meeting, Anaheim, CA, August 07, 2008.
      • August 2008
      • Article

      Ethnic Scientific Communities and International Technology Diffusion

      By: William R. Kerr
      This study explores the importance of knowledge transfer for international technology diffusion by examining ethnic scientific and entrepreneurial communities in the US and their ties to their home countries. US ethnic research communities are quantified by applying an... View Details
      Keywords: Information Technology; Ethnicity; Production; Integration; Knowledge Sharing; Patents; Employment; Performance Productivity; Entrepreneurship; Change; Developing Countries and Economies; Immigration; China; United States
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      Kerr, William R. "Ethnic Scientific Communities and International Technology Diffusion." Review of Economics and Statistics 90, no. 3 (August 2008): 518–537.
      • July 2008 (Revised January 2010)
      • Case

      Affinity Labs, Inc.

      By: Joseph B. Lassiter III and Elizabeth Kind
      In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details
      Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology
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      Lassiter, Joseph B., III, and Elizabeth Kind. "Affinity Labs, Inc." Harvard Business School Case 809-019, July 2008. (Revised January 2010.)
      • July 2008 (Revised January 2009)
      • Case

      Londolozi: Towards a Sustainable Business Model and Ecological Integrity in Southern Africa

      By: Rawi E. Abdelal and Thomas Koelble
      The Londolozi game viewing reserve in South Africa became a defining icon of ecotourism during the 1990s and early 2000s-that is, a tourist business promoting ecological land management and, at the same time, local economic development. The reserve was in a region in... View Details
      Keywords: Developing Countries and Economies; Organizational Change and Adaptation; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Tourism Industry; South Africa
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      Abdelal, Rawi E., and Thomas Koelble. "Londolozi: Towards a Sustainable Business Model and Ecological Integrity in Southern Africa." Harvard Business School Case 709-001, July 2008. (Revised January 2009.)
      • July 2008
      • Course Overview Note

      The Devil Wears Prada (HBS Version) (TN)

      By: Howard H. Stevenson and Shirley Spence
      The Devil Wears Prada is used to facilitate a discussion of the role of communities in people's lives. It is used in a second year MBA elective at HBS called Building a Business in the Context of a Life (BBCL). BBCL is primarily designed for students who plan to be... View Details
      Keywords: Business Education; Entrepreneurship; Personal Development and Career; Planning; Civil Society or Community; Organizational Culture; Power and Influence
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      Stevenson, Howard H., and Shirley Spence. "The Devil Wears Prada (HBS Version) (TN)." Harvard Business School Course Overview Note 809-006, July 2008.
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