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Publications

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  • All HBS Web  (2,031)
    • People  (13)
    • News  (424)
    • Research  (1,315)
    • Events  (1)
    • Multimedia  (5)
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Show Results For

  • All HBS Web  (2,031)
    • People  (13)
    • News  (424)
    • Research  (1,315)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (813)
← Page 66 of 2,031 Results →
  • 01 Dec 2008
  • News

Innovation as P&G’s Key

every level, and effectively manage risk. At Honeywell, for example, the Automation and Control Solutions business relies on a homegrown Velocity Portfolio Manager software program for managers. At a glance... View Details
Keywords: Sean Silverthorne; Food Manufacturing; Manufacturing; Miscellaneous Manufacturing; Manufacturing
  • 13 Jun 2016
  • News

Brenda Bence (MBA 1991)

connected through shared experiences.” After scoring high on an aptitude test, Bence was urged by coaches from the School’s Career & Professional Development team to pursue marketing and then to apply for a brand View Details
  • Profile

Tessa Vacher-Desvernais

literature, languages, and creative arts. When Tessa completed her master’s degree at the ESSEC Graduate Business School, she began her career with another hybrid: luxury brands eager to embrace modernity. She was selected for a... View Details
Keywords: Retail/Hospitality; Financial Services
  • December 2016
  • Supplement

Ron Johnson: A Career in Retail

By: Ryan Raffaelli, Joshua D. Margolis and Das Narayandas
This is a video supplement, to be used when teaching the Ron Johnson case. See abstract:

In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his... View Details
Keywords: Leadership; Leadership Development; Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Organizational Behavior; Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States
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Raffaelli, Ryan, Joshua D. Margolis, and Das Narayandas. "Ron Johnson: A Career in Retail." Harvard Business School Multimedia/Video Supplement 417-704, December 2016.
  • 01 Jun 2014
  • News

Faculty Q&A: The Cup Runneth Over

smooth experience, Brazil's brand will take a hit. To claim success, Brazil must put on a great party, demonstrate efficient economic management of the Cup, keep financial corruption to a minimum, and... View Details
Keywords: Garry Emmons
  • 01 Jun 2015
  • News

A World of Support

HBS Fund Supports the School’s Global Interests “No other management school has the global reach of HBS or a similar global brand power.” Gaëtan Hannecart (MBA 1994) Global Understanding is one of four key... View Details
  • February 2008
  • Teaching Note

Innovation at Timberland: Thinking Outside the Shoe Box (TN)

By: Rosabeth Moss Kanter and Matthew Bird
Teaching Note for [306064]. View Details
Keywords: Innovation and Invention; Organizational Culture; Sales; Customer Value and Value Chain; Brands and Branding; Expansion; Growth and Development Strategy; Apparel and Accessories Industry
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Kanter, Rosabeth Moss, and Matthew Bird. "Innovation at Timberland: Thinking Outside the Shoe Box (TN)." Harvard Business School Teaching Note 308-099, February 2008.
  • 16 Aug 2006
  • Research & Ideas

Is MySpace.com Your Space?

MySpace puts the power of individual identity in play. You're not anonymous on a social networking site—you're exactly the opposite. You're presenting a managed self to the world. Q: These sites often have wonderful demographics from an... View Details
Keywords: by Sean Silverthorne; Advertising; Information; Publishing
  • May 2008
  • Supplement

Kenny Kahn at Muzak (B)

By: Linda A. Hill and Emily Stecker
Supplemental Material for 408-057 View Details
Keywords: Organizations; Geographic Location; Innovation and Invention; Employees; Management Teams; Brands and Branding; Organizational Change and Adaptation; Organizational Culture; Design; Music Industry
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Hill, Linda A., and Emily Stecker. "Kenny Kahn at Muzak (B)." Harvard Business School Supplement 408-069, May 2008.
  • December 1992
  • Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
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Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
  • July 2022
  • Case

FIJI Water: Carbon Negative? (Abridged)

By: Michael W. Toffel, George Serafeim, Francesca Gino, Stephanie Van Sice and Tom Quinn
In the midst of increasing press scrutiny of the bottled water industry’s environmentally harmful practices, FIJI Water made a series of sustainability promises. The boldest of these was a pledge to go “carbon negative.” The company said that not only would they offset... View Details
Keywords: Carbon Footprint; Carbon Offsetting; Environmental Accounting; Climate Change; Environmental Sustainability; Pollution; Cross-Cultural and Cross-Border Issues; Misleading and Fraudulent Advertising; Non-Governmental Organizations; Brands and Branding; Food and Beverage Industry; Fiji; United States
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Toffel, Michael W., George Serafeim, Francesca Gino, Stephanie Van Sice, and Tom Quinn. "FIJI Water: Carbon Negative? (Abridged)." Harvard Business School Case 623-004, July 2022.
  • December 2017
  • Case

Clover Food Lab in 2016

By: Lena G. Goldberg, Sonia Smith and Sandra Bahous
Ayr Muir, founder and CEO of Clover Food Lab, has grown his restaurant chain from a single food truck to 11 thriving stores but he has no interest in running a regional chain. His ambition is to change the way America eats and his goal is national expansion. As he... View Details
Keywords: Restaurant Industry; Food; Growth Management; Strategic Planning; Brands and Branding; Marketing Strategy; Innovation and Management; Customer Satisfaction; Small Business; Expansion; Decision Choices and Conditions; Food and Beverage Industry
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Goldberg, Lena G., Sonia Smith, and Sandra Bahous. "Clover Food Lab in 2016." Harvard Business School Case 318-094, December 2017.
  • Career Coach

Sarah Bua

positioning, design/execution of search strategies, resume/cover letter editing, interview prep, career/life planning and leadership development.   Sarah has served as a coach/facilitator in HBS' Program for Leadership Development (PLD), General View Details
Keywords: Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management
  • December 1998
  • Case

NHL 1998: "The Coolest Game in Nagano"

By: Stephen A. Greyser and Kirk A. Goldman
Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details
Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion
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Greyser, Stephen A., and Kirk A. Goldman. NHL 1998: "The Coolest Game in Nagano". Harvard Business School Case 599-024, December 1998.
  • 01 Sep 2003
  • News

Jeanne Jackson

CEO of Banana Republic, with concurrent responsibility for all of parent company Gap Inc.’s Internet businesses, and, most recently, as president and CEO of Walmart.com. A skilled and forward-looking manager, she has been listed among Business Week’s “Top 25 View Details
Keywords: Deborah Blagg; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Dec 2014
  • News

3-Minute Briefing: Nagisa Manabe (MBA 1991)

way that many brands would never experience. I was an investment banker before I went to HBS, and then I went into marketing. I never thought that a course in production and operations management would have... View Details
Keywords: Julia Hanna
  • March 2008 (Revised June 2008)
  • Case

Sirtris Pharmaceuticals: Living Healthier, Longer

Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details
Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry
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Stuart, Toby, and David Kiron. "Sirtris Pharmaceuticals: Living Healthier, Longer." Harvard Business School Case 808-112, March 2008. (Revised June 2008.)
  • July 2009
  • Teaching Note

TH!NK: The Norwegian Electric Car Company (TN)

By: Joseph B. Lassiter III
Teaching Note for [808070]. View Details
Keywords: Venture Capital; Market Entry and Exit; Brands and Branding; Environmental Sustainability; Product Launch; Auto Industry; Norway
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Lassiter, Joseph B., III. "TH!NK: The Norwegian Electric Car Company (TN)." Harvard Business School Teaching Note 810-009, July 2009.
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically show how View Details
Keywords: Sean Silverthorne
  • 25 Jul 2016
  • Blog Post

Advice on Switching Careers While at HBS

It is a feeling that is familiar to many of us, the “career switchers”: beginning an MBA program with a keen interest in a different industry, yet not really sure where to start. I had worked in management consulting for three years... View Details
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