advertising - Publications - Faculty & Research

Henry J. Heinz

Heinz, who started peddling his homegrown produce when he was 8, entered the twentieth century as the nation’s largest producer of pickles, vinegar, ketchup and mustard. He was considered an advertising and merchandising genius and... View Details

Keywords: Food & Tobacco

01 Dec 2010
News

New Orleans Resonance

annual improvements of between 11 and 39 percent, earning the school widespread acclaim. London’s Sunday Telegraph (September 12, 2010) declared NOCP “part of the boldest experiment in education reform seen in the United States, and one with obvious resonance in... View Details

Keywords: charter schools

December 2004 (Revised December 2005)
Case

Nectar: Making Loyalty Pay

By: John A. Deighton

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details

Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain

Citation

Educators

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21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

U.S. companies spent a staggering $285 billion on advertising in 2006, according to Advertising Age. That's a lot of dollars and expectations being handed to advertising... View Details

Keywords: by Sean Silverthorne

Frank A. Munsey

Frank Munsey revolutionized the publishing industry by bringing financial rigor to the business. Munsey was a pioneer in connecting advertising prices to circulation volume making large-scale magazine production affordable and profitable.... View Details

Keywords: Publishing & Print Media

Joyce C. Hall

Hall created the world’s largest greeting card company. Hallmark Cards are sold throughout the world (currently in 100 countries). He pioneered the use of radio and TV advertising for greeting cards and revolutionized the industry with a... View Details

Keywords: Retail

Web

Collection Highlights | Baker Library

partner of Venrock Associates, a venture capital company founded by members of the Rockefeller family. Advertising Ephemera More than 8,000 trade cards representing the full range of products and businesses View Details

October 2003 (Revised August 2005)
Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman

The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details

Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact

Citation

Educators

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01 Sep 2018
News

The True Value of a Tweet

challenge for all advertising is to connect the dots all the way to sales. Sales are a function of advertising but also price and the quality of a product, so you can’t blame or credit View Details

Keywords: Jen McFarland Flint

01 Jun 2001
News

"Unheard Voices" Brings to Light Three Centuries of American Women at Work

Trade card from 1833 advertising "Lydia E. Pinkham's Vegetable Compound." (Baker Library Historical Collections) From the time of her marriage in 1743 until her death in 1765, Sarah Chamberlain, wife of Nathaniel Chamberlain, a blacksmith... View Details

Keywords: Deborah Blagg; Professor Elton Mayo; Business Schools & Computer & Management Training; Educational Services; News, Library, Internet, and Other Services; Information

Profile

Matt Thurmond

certification or outside brand partnership to make it work." For the summer, Matt will be interning at Google in the Bay area as a member of their online advertising team. This role is a good steppingstone to his greater ambition:... View Details

01 Dec 2006
News

Rowing Upstream

What could better symbolize high-level business performance than an eight-oared crew team rowing in perfect unison, their boat powered by a selfless collaboration of strength, skill, and shared purpose? It’s no wonder that advertisers... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

04 Sep 2019
News

Ask the Expert: Bounce Back

questions about the continuing reign of email and how to put it to use in any industry. How is email monetization different from web optimization? Email monetization places pay-per-click ads directly into emails that are sent by publishers, and View Details

Keywords: Jen McFarland Flint

20 Jun 2011
Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

with Apple for an early release on iTunes of the single "Vertigo," and the video was featured in an Apple ad campaign. "We turned advertising into a rock video," Bono said at the time. That's not selling out, he said. "It's exciting."... View Details

Keywords: by Kim Girard; Entertainment & Recreation

Web

Industrial Life Photograph Collection - Photography Collections - Historical Collections

exteriors and research laboratories, and close-ups of equipment and products. Most photographs were produced originally for publicity purposes, including annual reports, company histories, and advertising materials as well as... View Details

15 Dec 2024
News

Skydeck: Reddit’s Rise

Jen Wong (MBA 2004), COO of Reddit (Illustration by John S. Dykes) “I met Steve [Huffman] at SFO, I think at like 6:00 AM. We were sort of ships passing and had a great meeting and I got really excited because it’s really rare that you get to work on an asset that is,... View Details

25 Aug 2003
Research & Ideas

Should You Sell Your Digital Privacy?

It's a startling idea: Instead of relying on regulators to protect our privacy against telemarketers, data miners, and consumer companies, we should capitalize on the value of our personal information and get something of value in return. That is the idea put forward... View Details

Keywords: by Manda Salls & Sean Silverthorne; Advertising

Cyrus H. K. Curtis

Curtis pioneered many tactics that are hallmarks of modern magazine publishing including securing large-scale advertising revenue by building mass circulation through low subscription prices, introducing market research for target... View Details

Keywords: Publishing & Print Media