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    Thomas R. Eisenmann

    Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details

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    • 31 Jan 2022
    • Research & Ideas

    Where Can Digital Transformation Take You? Insights from 1,700 Leaders

    customer-company interactions, even in business-to-business industries, to be as fast and intuitive as tapping out a text or playing a video game. Not only must a company offer high-quality products or services, but the way they deliver... View Details
    Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
    • April 2025
    • Article

    Dynamic Silos: Increased Modularity and Decreased Stability in Intra-organizational Communication Networks During the COVID-19 Pandemic

    By: Tiona Zuzul, Emily Cox Pahnke, Jonathan Larson, Christopher White, Patrick Bourke, Nicholas Caurvina, Neha Parikh Shah, Fereshteh Amini, Youngser Park, Joshua Vogelstein, Jeffrey Weston and Carey E. Priebe
    Workplace communications around the world were drastically altered by COVID-19, related work-from-home orders, and the rise of remote work. To understand these shifts, we analyzed aggregated, anonymized metadata from over 360 billion emails within 4,361 organizations... View Details
    Keywords: Remote Work; COVID-19; Communication Technology; Organizational Change and Adaptation
    Related
    • August 2021
    • Supplement

    Aligning Mission and Margin at Southern Bancorp

    By: Brian Trelstad
    Video Supplement for HBS Case No. 321-099. In October 2020, after spending almost a decade to turnaround Southern Bancorp, an Arkansan bank founded with the mission to provide financial services to rural, underserved communities, CEO Darrin Williams is wondering how... View Details
    Keywords: Racial Wealth Gap; Banks and Banking; Growth and Development; Corporate Social Responsibility and Impact; Mission and Purpose; Going Public; Investment Return; Social Issues; Wealth and Poverty; Banking Industry; Financial Services Industry; United States; Arkansas
    Related
    • April 14, 2017
    • Article

    Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It

    By: John A. Deighton
    United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details
    Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry
    Related
    • 29 Nov 2010
    • HBS Case

    United Breaks Guitars

    object lesson in what that means for big, recognizable companies and their brands. "United Breaks Guitars" documents the incredible viral power of social media, analyzing the reach and impact of a clever customer complaint music View Details
    Keywords: by Julia Hanna
    • March 2025
    • Case

    Metaphysic AI: Rethinking the Value of Human Expertise

    By: Zoë B. Cullen, Shikhar Ghosh and Shweta Bagai
    In early 2025, Thomas Graham, CEO of Metaphysic, a leading AI generative video company confronted fundamental questions about who should control digital identity in a world where AI could perfectly recreate human likeness. Founded in 2021, Metaphysic first rose to fame... View Details
    Keywords: Business Model; Ethics; AI and Machine Learning; Intellectual Property; Rights; Negotiation; Value; Motion Pictures and Video Industry; Motion Pictures and Video Industry
    Related
    • 22 May 2019
    • Blog Post

    What is FIELD Global Immersion?

    meet in person with their GP and local consumers. To maximize the experience, students are asked to travel to a city and country in which they have no significant prior work, travel or life experience. See members of the Class of 2020 find out where they’re going on... View Details
    • October 2009 (Revised July 2012)
    • Case

    Emotiv Systems Inc.: It's the Thoughts that Count

    By: Elie Ofek, Jason Riis and Paul Hamilton
    Emotiv is getting ready to launch its innovative brain-computer interfacing (BCI) technology. The company has developed a special headset, called EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions... View Details
    Keywords: Technology Adoption; Sales; Technological Innovation; Demand and Consumers; Marketing Strategy; Partners and Partnerships; Entrepreneurship; Forecasting and Prediction; Product Launch; Business Startups; Technology Industry
    Related
    • Web

    2023 Reunion Presentations - Alumni

    circumstances may be, and getting there is an art and a science. In this session, Professor Brooks will discuss his latest research on happiness, dispel the myths about finding unrealistic perfect bliss, and share ways to improve your life right now by making finding... View Details
    • Web

    U.S. Competitiveness

    three years. More from “A Recovery Squandered” 68% of alumni believe that democracy in America is at risk. More from “A Recovery Squandered” Featured Videos 14 Sep 2017 Video Webinar: Why Competition in the... View Details
    • 08 Aug 2022
    • HBS Case

    Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

    user-generated videos, cover dances, and remixes. Video: BTS teamed with American singer Halsey for their 2019 single "Boy with Luv." The song's video was viewed 75 million times on YouTube within 24 hours of its release. The ARMY flooded... View Details
    Keywords: by Shalene Gupta; Media & Broadcasting; Music

      David B. Yoffie

      Professor David B. Yoffie is a Baker Foundation Professor and the Max and Doris Starr Professor of International Business Administration, Emeritus at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his... View Details

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      • TeachingInterests

      Strategy and Technology

      By: Andy Wu

      The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

      • What strategies win in markets with network effects?
      • How can technology be... View Details
      • Web

      HBS - The year in Review

      community events, as well as a video collection of faculty discussing their most impactful cases marked the 100th anniversary of this pedagogy. Case Method 100 Years Videos 100 Years of Harvard Business... View Details
      • 04 Dec 2007
      • Working Paper Summaries

      Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

      Keywords: by Feng Zhu & Marco Iansiti; Entertainment & Recreation

        Peter Tufano

        Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

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          Stefan H. Thomke

          Stefan Thomke (sthomke@hbs.edu), an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with firms on product, process, and... View Details

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          • 16 Nov 2016
          • Research & Ideas

          Turning One Thousand Customers into One Million

          to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as Google search ads, Facebook ads, and YouTube video ads offer many... View Details
          Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
          • 01 Dec 2023
          • News

          Thinking Ahead

          As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
          Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information