Transportation Network Company - Publications - Faculty & Research

09 Dec 2008
First Look

First Look: December 9, 2008

network of collaborators be? And who should decide which problems to tackle and which solutions to adopt? There are four basic modes of collaboration, say the authors. An elite circle is a closed network... View Details

Keywords: Martha Lagace

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

September–October 2017 Harvard Business Review GE's Global Growth Experiment: The Company Pushed Cross-Business Collaboration By: Gulati, Ranjay Abstract—Like many other companies, GE under Immelt had to figure out how to balance serving... View Details

Keywords: Carmen Nobel

11 Jul 2006
First Look

First Look: July 11, 2006

to increase investment in its "off eBay" strategy; how to allocate investments between the two sides of its payment network (i.e., consumers and merchants); which consumer segments to target (e.g., existing PayPal account... View Details

Keywords: Sean Silverthorne

2007
Chapter

Collaborative R&D in Management: The Practical Experience of Fenix and TruePoint in Bridging the Divide Between Scientific and Managerial Goals

By: Michael Beer and Niclas Adler

The gap between theory and practice has been of concern to both practitioners and academics, yet other than pleas to close the gap with more accessible writing by academics and more interest in research by practitioners few systematic efforts have been made to close... View Details

Keywords: Transformation; Knowledge Management; Management; Goals and Objectives; Performance Effectiveness; Performance Improvement; Practice; Research and Development; Social and Collaborative Networks; Theory; Value; United States

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2023
Working Paper

Toward Decision-Useful Carbon Information

By: Gunther Glenk

Companies are increasingly viewed as crucial drivers for timely decarbonization. Current accounting practices for greenhouse gas (GHG) emissions, however, often leave corporate carbon disclosures and abatement obscured. Here I introduce a taxonomy for assuring the... View Details

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06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

capturing an audience of 56 million viewers. A 60 second spot cost $85,000. Advertisers were hooked from the start. Fast forward to 2019 and the Super Bowl is still one of the most watched events at major network television, but now,... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

10 Feb 2003
Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

Business is about making money, not measuring macho. The scrap heap of business disasters is littered with managers whose ego drive overwhelmed good business sense. Founder and former chief executive Ray Noorda had a wonderful business in View Details

Keywords: by Benson P. Shapiro

Web

2024 Reunion Presentations - Alumni

a software company that encourages households to reduce their energy consumption. From Opower's earliest days, its managers utilized experiments to amplify their environmental impact and enhance customer value. We will revisit some of... View Details

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online... View Details

Keywords: by Carmen Nobel; Education

January – February 2012
Article

When One Business Model Isn't Enough

By: Ramon Casadesus-Masanell and Jorge Tarzijan

Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how... View Details

Keywords: Integration; Failure; Business Model; Service Operations; Asset Management; Value; Complexity; Competency and Skills; Business Strategy; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Customer Relationship Management; Air Transportation Industry

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07 Apr 2015
First Look

First Look: April 7

create significant value and have modest operating costs, and network effects protect their position once established-users rarely leave a vibrant platform. But these businesses also raise significant start-up challenges. Every platform... View Details

Keywords: Sean Silverthorne

07 Dec 2010
First Look

First Look: Dec. 7

PublicationsSeven Strategy Questions: A Simple Approach for Better Execution Author:Robert L. Simons Publication: Harvard Business Press, 2010 Abstract To stay ahead of the pack, you must translate your organization's competitive strategy into day-to-day actions that... View Details

Keywords: Sean Silverthorne

2012
Other Unpublished Work

Strategic responses to collective activism in the U.S. biomass sector

By: Shon R. Hiatt

Almost all companies face constraints and pressure from collective activists. Using tactics such as protests, boycotts, and lobbying, social movement organizations and collective actors can draw significant media attention to issues facing industries and organizations,... View Details

Keywords: Environmental Sustainability; Business and Community Relations; Social and Collaborative Networks; Governing Rules, Regulations, and Reforms; Identity; Forest Products Industry; United States

Citation

August 2021
Supplement

Andreessen Horowitz’s Cultural Leadership Fund (B): Kevin Hart and Clubhouse

By: Anita Elberse, Briana Richardson and Cydni Williams

In May 2020, Andreessen Horowitz secures an agreement with Clubhouse, one of Silicon Valley’s hottest startups, to lead its ‘Series A’ funding round. One of the factors that insiders saw as pivotal in the race to be Clubhouse’s VC firm of choice was Andreessen... View Details

Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations

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17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

from them because they assumed themselves to be in the railroad business rather than in the transportation business. . . .They were product oriented instead of customer oriented." As was so often true of Levitt's work,... View Details

Keywords: by Julia Hanna; Education; Retail

February 2011 (Revised December 2012)
Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details

Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry

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31 Aug 2010
First Look

First Look: August 31

prototypical large-enterprise form in contemporary emerging economies. By exploring the evolution of the diversified business groups organized around British trading companies from the late eighteenth century until today, this chapter... View Details

Keywords: Sean Silverthorne

30 Jan 2018
First Look

January 30, 2018

company had returned to a healthy financial position, diversified its holdings, and made investments in diverse industries to determine how to grow the company, since renamed FJ Management. In 2015, Maggelet now wants to set a clear path... View Details

Keywords: Sean Silverthorne

01 Mar 2018
News

Every Trick in the Book

bookstores found ways to stay in business. Then came Amazon. The internet giant got its start as a bookseller, taking its first order in July 1995. Its online-only model meant that Amazon’s inventory was essentially limitless, and its rapid success made it possible for... View Details

Keywords: April White