Publications

June 2008 (Revised May 2017)
Case

Cook Composites and Polymers Co.

By: Deishin Lee, Michael W. Toffel and Rachel Gordon

This case describes how a company improves resource efficiency and process quality in its manufacturing process by developing a waste by-product into a new product. The case describes how CCP cleans production equipment between batches using styrene, which becomes a... View Details

Keywords: Innovation and Invention; Product Development; Business Processes; Performance Efficiency; Natural Environment; Wastes and Waste Processing; Pollutants; Environmental Sustainability; Chemical Industry; Manufacturing Industry

June 2011 (Revised December 2013)
Case

FIJI Water: Carbon Negative?

By: Francesca Gino, Michael W. Toffel and Stephanie van Sice

Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon Negative campaign that would offset more greenhouse gas emissions than were released by the... View Details

Keywords: Carbon Footprint; Carbon Offsetting; Corporate Social Responsibility and Impact; Environmental Sustainability; Brands and Branding; Negotiation Tactics; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States; Fiji

September 2023 (Revised August 2025)
Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details

14 Nov 2006
First Look

First Look: November 14, 2006

brings with it approaches such as customer resource management and supply chain management and lets companies re-create interactions between groups of workers or with business partners. Different types of... View Details

Keywords: Sean Silverthorne

30 Sep 2014
First Look

First Look: September 30

supply chain factories' adherence to the global labor standards embodied in codes of conduct imposed by multinational buyers. We find that suppliers are more likely to adhere when they are embedded in states... View Details

Keywords: Sean Silverthorne

22 Aug 2006
First Look

First Look: August 22, 2006

authors describe how organizational biases arise from the different incentives, agendas, and blind spots of the various functional areas of a business, and how they compromise forecast accuracy and disrupt the supply View Details

Keywords: Martha Lagace

30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

customize products and respond to customers. Regional managers take responsibility for sales, product development, distribution, and manufacturing. As a consequence, the spans of control for managers back at the head office are relatively narrow, covering only... View Details

Keywords: by Robert Simons

01 Nov 1999
Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

Indeed, many of the leaders we've celebrated over the last decade or two made their organizations competitive by instituting fairly linear improvements, such as reengineering, supply chain management,... View Details

Keywords: by Staff

September 2023 (Revised May 2025)
Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details

08 Jan 2008
First Look

First Look: January 8, 2008

PublicationsEstimating Demand Uncertainty Using Judgmental Forecasts Authors:Vishal Gaur, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher Periodical:Manufacturing and Service Operations Management 9, no. 4 (fall 2007) Abstract Measuring demand uncertainty is a... View Details

Keywords: Martha Lagace

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

Only when you think of it in terms of a pure manufacturing product does its content become problematic for deciding just how 'German' it is. We do not try to figure that out. It's near impossible because of the long supply View Details

Keywords: by Martha Lagace; Auto; Manufacturing

01 Dec 1996
News

An Entrepreneurial Journey

Steven B. Belkin (MBA '71) began his highly successful travel and financial services marketing enterprise, Trans National Group, a few years out of HBS. G. Peter Bidstrup (MBA '59) started to put together the Doubletree Hotel chain in the... View Details

August 2019 (Revised February 2020)
Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai

In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details