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  • All HBS Web  (5,046)
    • People  (17)
    • News  (1,097)
    • Research  (3,229)
    • Events  (21)
    • Multimedia  (37)
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  • February 2024 (Revised January 2025)
  • Case

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney
The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early... View Details
Keywords: Business Growth and Maturation; Business Model; Business Startups; Small Business; Transformation; Customer Focus and Relationships; Decisions; Entrepreneurship; Venture Capital; Financial Strategy; AI and Machine Learning; Digital Platforms; Technological Innovation; Copyright; Management; Growth and Development; Market Timing; Ownership; Risk and Uncertainty; Competition; Open Source Distribution; Entrepreneurial Finance; Computer Industry; Europe; Germany
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Nagle, Frank, Manuel Hoffmann, Karoline Ströhlein, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Case 724-444, February 2024. (Revised January 2025.)
  • June 2009 (Revised July 2010)
  • Case

Microfin

By: Michael Chu and Enrique Kramer
The case presents the management dilemmas of a new institution in an undeveloped microfinance market in Latin America. Supported by a globally recognized industry player, it is the result of the efforts of two fledgling local entrepreneurs with a business model they... View Details
Keywords: Business Model; Developing Countries and Economies; Social Entrepreneurship; Microfinance; Governing Rules, Regulations, and Reforms; Industry Structures; Competitive Strategy; Financial Services Industry; Latin America
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Chu, Michael, and Enrique Kramer. "Microfin." Harvard Business School Case 309-126, June 2009. (Revised July 2010.)
  • 31 Dec 2014
  • News

People We Lost in 2014

  • April 2012
  • Case

Novozymes: Cracking the Emerging Markets Code

By: Krishna G. Palepu and Karol Misztal
In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme... View Details
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Palepu, Krishna G., and Karol Misztal. "Novozymes: Cracking the Emerging Markets Code." Harvard Business School Case 112-084, April 2012.
  • July 2008 (Revised February 2009)
  • Case

(PRODUCT) RED (A)

By: Youngme E. Moon, Michael I. Norton and David Chen
Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details
Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa
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Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (A)." Harvard Business School Case 509-013, July 2008. (Revised February 2009.)
  • Web

Alumni

LOG IN For a more personalized visit Log in Work of Art Work of Art Trading private equity for the arts, Jason Price is incubating a world-class art center in New Haven, Connecticut—and developing an impact model for transforming... View Details
  • April 2020
  • Teaching Note

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Advertising Industry; Technology Industry; United States; North America
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Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Teaching Note 520-103, April 2020.
  • October 2022
  • Case

Star Magnolia Capital: Becoming Experts at Finding Experts

By: Lauren Cohen, Hao Gao, River Ewing and Grace Headinger
Shinya Deguchi, Founder and Managing Partner of Star Magnolia Capital, a Shanghai-based multi-family office (MFO), considered how to convince a new prospective family that the MFO’s endowment model approach would best suit their needs. In recent decades, there has been... View Details
Keywords: China; Asia; Family Office; Shanghai; Financial Industry; Asset Management; Financial Instruments; Financial Management; Financial Strategy; Investment; Investment Return; Investment Portfolio; Human Capital; Family Business; Financial Services Industry; China; Shanghai
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Cohen, Lauren, Hao Gao, River Ewing, and Grace Headinger. "Star Magnolia Capital: Becoming Experts at Finding Experts." Harvard Business School Case 223-038, October 2022.
  • May 2023 (Revised June 2023)
  • Case

Novartis (A): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details
Keywords: Health Care and Treatment; Business Model; Leadership; Pharmaceutical Industry; Switzerland
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Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (A): Reimagining Medicine." Harvard Business School Case 723-443, May 2023. (Revised June 2023.)
  • 15 Jan 2014
  • Research & Ideas

Managing the Family Business: It Takes a Village

Editor's note: This is the first of occasional columns on managing the family business written by Senior Lecturer John A. Davis. In this first of two articles, Davis discusses leadership models. Part One: Global Norms And The One-leader... View Details
  • Web

Faculty & Research

model can facilitate innovation rather than constrain it by providing a principled approach to product development. Citation Purchase Related Amano, Tomomichi, and Tomomi Tanaka. "Balancing Digital Safety and Innovation." Harvard View Details
  • December 2007 (Revised April 2008)
  • Case

Alltech...naturally

By: David E. Bell and Mary L. Shelman
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for... View Details
Keywords: Brands and Branding; Leadership Development; Customer Focus and Relationships; Expansion; Technological Innovation; Intellectual Property; Sales; Value Creation; Business Model; Growth and Development Strategy; Health Industry
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Bell, David E., and Mary L. Shelman. "Alltech...naturally." Harvard Business School Case 508-033, December 2007. (Revised April 2008.)
  • 29 May 2019
  • News

A Study of More Than 250 Platforms Reveals Why Most Fail

  • January 2020 (Revised March 2020)
  • Case

LOLA: Do You Know What's in Your Tampon?

By: Leonard A. Schlesinger and Aldo Sesia
LOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled tampons via a subscription model, had, by 2019 evolved to include additional menstrual and sexual wellness products.... View Details
Keywords: Direct-to-consumer; Channels; Disruption; Business Model; Brands and Branding; Internet and the Web; Strategy; Retail Industry; United States; Canada
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Schlesinger, Leonard A., and Aldo Sesia. "LOLA: Do You Know What's in Your Tampon?" Harvard Business School Case 320-015, January 2020. (Revised March 2020.)
  • January 2022
  • Case

Fueling a Cleaner Future: ACWA Power and Green Hydrogen

By: Dennis Yao and Alpana Thapar
In January 2020, Paddy Padmanathan, president and CEO of ACWA Power, was reflecting on the company’s sixteen-year record of success and thinking about its future growth plans. Founded in 2004, ACWA Power was a Saudi Arabian developer, owner, and operator of power and... View Details
Keywords: Green Hydrogen; Energy; Climate Change; Supply Chain; Business Model; Growth and Development Strategy; Green Technology; Projects; Alliances; Environmental Sustainability; Corporate Social Responsibility and Impact; Energy Industry; Saudi Arabia; Middle East; North Africa
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Yao, Dennis, and Alpana Thapar. "Fueling a Cleaner Future: ACWA Power and Green Hydrogen." Harvard Business School Case 722-381, January 2022.
  • August 2017
  • Supplement

CareMore Health System (B)

By: Robert S. Huckman and Brian W. Powers
This supplement to “CareMore Health System (A)” discusses the company's early experience introducing its managed Medicaid model in the Des Moines, Iowa, market. It also provides an update on the Memphis program discussed in the (A) case. View Details
Keywords: Health Care Delivery; Health Insurance; Medicare; Medicaid; Managed Care; Extensivist; Social Determinants Of Health; Health Care and Treatment; Insurance; Business Model; Growth and Development Strategy; Health Industry; United States
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Huckman, Robert S., and Brian W. Powers. "CareMore Health System (B)." Harvard Business School Supplement 618-009, August 2017.

    The Challenge of Digital Transformation

    The ubiquity of digital technology and internet connectivity is driving both new and old players across all industries to invest in new capabilities, define new business models, and compete in new ways. From software to automobiles, from healthcare to financial... View Details
    • March 2004 (Revised May 2005)
    • Case

    Shurgard Self-Storage: Expansion to Europe

    By: Richard G. Hamermesh and Indra Reinbergs
    Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details
    Keywords: Private Equity; Valuation; Business Model; Governing and Advisory Boards; Entrepreneurship; Cross-Cultural and Cross-Border Issues; Service Industry; Belgium; France; Sweden; United States; Europe
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    Hamermesh, Richard G., and Indra Reinbergs. "Shurgard Self-Storage: Expansion to Europe." Harvard Business School Case 804-112, March 2004. (Revised May 2005.)
    • 02 May 2005
    • Research & Ideas

    Four VCs on Evaluating Opportunities

    Partner, Trinity Ventures In no particular order, for us they are team, market opportunity, and the product/value proposition for the solution. Technology differentiation or business model differentiation is... View Details
    Keywords: by Lauren Barley
    • 29 Mar 2022
    • Book

    5 Qualities That Help Companies Thrive for Decades—Even Centuries

    How do companies survive not just for years, but for decades? For centuries even? During a global pandemic, researchers are studying anew what makes companies resilient, agile, and enduring. After all, Japanese construction firm Kongō Gumi, which builds temples, has... View Details
    Keywords: by Sean Silverthorne
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