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  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

and advances in machine learning technology. Ascarza expects her research will be published early next year and at that point plans to make the code for her model available online for free. With the help of a trained data scientist, any... View Details
Keywords: by Kristen Senz; Retail; Service
  • 01 Apr 2013
  • Research & Ideas

First Minutes are Critical in New-Employee Orientation

Please fit in accordingly. But research suggests that employee orientation ought to be less about the company and more about the employee. In their paper "Breaking Them In or Revealing Their Best? Reframing Socialization around Newcomers' Self-expression," View Details
Keywords: by Carmen Nobel; Web Services; Service; Telecommunications
  • 12 Mar 2021
  • News

My Favorite Case

food company during the pandemic. Wow, what a ride—we are still growing! —Richard Craven (MBA 1987) Back to top “Head Ski Co.” Published in 1967, this case describes the development of the company to its preeminence in high-priced skis,... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • March 2010 (Revised July 2010)
  • Case

The Economist

By: Felix Oberholzer-Gee, Bharat N. Anand and Lizzie Gomez
In 2009 the Economist continued to experience impressive growth and operating margins while many of its peers reeled from both a cyclical downturn and structural threats to print publishing. The case describes the history, organization, and business model of the... View Details
Keywords: Business Model; Journals and Magazines; Growth and Development Strategy; Strategic Planning; Competitive Strategy; Online Technology; Publishing Industry; United Kingdom
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  • 01 Mar 2024
  • News

Case Study: Testing the Waters

Sales Management That Works, both published by Harvard Business Review Press. Got a case? To take part in a future “Case Study,” send an outline of your company’s challenge to bulletin@hbs.edu View Details
Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade
  • Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions The Challenge of Color James N. Doolittle. Illustration for Chevrolet, ca. 1934.... View Details
  • Web

HBS - Key Metrics

93% 95% — Did Not Report / Unknown 0% 0% 0% — Publishing 2022 2021 2020 2019 Cases Sold 16,726,000 15,392,000 15,209,000 14,539,000 Harvard ManageMentor Active Users 7,384,000 6,061,000 5,037,000 2,837,000 HBR.org Average Monthly Users... View Details
  • 02 Oct 2012
  • First Look

First Look: October 2

Publications Corporate Social Responsibility and Access to Finance Authors: Beiting Cheng, Ioannis Ioannou, and George Serafeim Publication: Strategic Management Journal (forthcoming) Abstract In this paper, we investigate whether superior performance on corporate... View Details
Keywords: Sean Silverthorne
  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • August 2019
  • Article

When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation

By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,... View Details
Keywords: Recommender Systems; Personalization; Recommendation Diversity; Variety Seeking; Collaborative Filtering; Consumer Utility Models; Digital Media; Clickstream Analysis; Learning-to-rank; Consumer Behavior; Media; Customization and Personalization; Strategy; Mathematical Methods
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  • 16 May 2013
  • HBS Seminar

Robert Gierkink, Chairman, Datalogix

  • 23 Mar 2012
  • HBS Seminar

Dan Kahan, Professor of Law and Professor of Psychology at Yale Law School

  • Web

A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877

Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS Working Knowledge Close Harvard Business School About... View Details
  • 29 May 2018
  • First Look

New Research and Ideas, May 29, 2018

February 2018 Journal of Accounting & Economics Bank CEO Materialism: Risk Controls, Culture and Tail Risk By: Bushman, Robert, Robert Davidson, Aiyesha Dey, and Abbie Smith Abstract—We investigate how the prevalence of materialistic bank CEOs has evolved over time... View Details
Keywords: Dina Gerdeman
  • 18 Oct 2011
  • First Look

First Look: October 18

  PublicationsOptimizing Organic Waste to Energy Operations Authors:Bariş Ata, Deishin Lee, and Mustafa H. Tongarlak Publication:Manufacturing and Service Operations Management (forthcoming) Abstract A waste-to-energy firm that recycles organic waste with energy... View Details
Keywords: Sean Silverthorne
  • Research Summary

My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

1)Branding Strategy: How are iconic brands built?

I have... View Details

  • Web

Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS Working Knowledge Close Harvard Business School About... View Details
  • Fast Answer

Patent search: A comparative table of databases

Patent Application Search (2001-)  US patent applications   Quick search, advanced search, and number search  Patent Assignment (1980 -)  US patent ownership changes for issued patents and published patent... View Details
  • February 2015
  • Case

CLP: Powering Asia

By: George Serafeim, Rebecca Henderson and Dawn Lau
Richard Lancaster, taking over from Andrew Brandler, was the Chief Executive Officer (CEO) of CLP Holdings Ltd., one of the leading power companies in Asia, with operations in China, Southeast Asia, Taiwan, Australia, and India, and an energy portfolio spanning coal,... View Details
Keywords: Energy Generation; Environmental Sustainability; Goals and Objectives; Values and Beliefs; Growth and Development Strategy; Strategic Planning; Energy Industry; Asia; India
Related
  • 26 Jul 2022
  • Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

that put some control in the hands of the consumer are growing in popularity, and not just for dining. Sites like Tripadvisor for travel and Glassdoor for employment publish millions of reviews that hold businesses accountable and boost... View Details
Keywords: by Kara Baskin; Entertainment & Recreation; Food & Beverage; Retail