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- 26 Jul 2011
- First Look
First Look: July 26
supplement:http://cb.hbsp.harvard.edu/cb/product/611080-PDF-ENG Marshall & Gordon: Designing an Effective Compensation System (A) Heidi K. Gardner and Kerry HermanHarvard Business School Case 411-038 CEO Kelly Browne wrestles with the design of a new compensation... View Details
Keywords: Sean Silverthorne
- 13 Aug 2007
- Research & Ideas
The Dark Side of Trust
City of Brotherly Love's 596 plumbers and plumbing firms at the time of the study. Plumbers were sent a questionnaire to measure specific trust with their current vendors. Six weeks later, the plumbers received a TrapGuard promotional... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of View Details
Keywords: by Manda Salls
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
Keywords: by Peter K. Jacobs
- 29 Mar 2008
- Research & Ideas
Creativity, Entrepreneurship, and Organizations of the Future
or "shepherds," rather than micro-managers of the creative process. How the market interacts with creativity and the impact of this interaction on creativity in organizations. The relationship between creativity and accountability. The importance of learning... View Details
Keywords: by Teresa M. Amabile & Mukti Khaire
- 05 Apr 2004
- What Do You Think?
Should We Brace Ourselves for Another Era of M&A Value Destruction?
terms: "Acquisitions are a macho exercise, not an intellectual one. Think World Wrestling Federation, not a chess tournament." Stephen Alexander adds: "Those promoting an acquisition are often dealmakers whose interest in... View Details
Keywords: by James Heskett
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
expressions of gratitude with another positive-valence emotion: excitement. We show that expressing gratitude promotes self-interested behavior compared to expressing excitement or neutral emotion. In Study 4, we find that gratitude... View Details
Keywords: Sean Silverthorne
- 05 May 2015
- First Look
First Look: May 5
grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of initiatives to reduce the use of plastic bags. However, little is known about how these... View Details
Keywords: Carmen Nobel
- 04 Nov 2014
- First Look
First Look: November 4
resulted in evaluations strongly related to products' attractiveness or desirability, viewing prices first appeared to promote overall evaluations related to products' monetary worth. Consistent with this framework, we show that price... View Details
Keywords: Sean Silverthorne
- 30 Jun 2009
- Research Event
Business Summit: The Role of Business Leaders in Sustaining Market Capitalism
solves problems by self-correcting, there is still a belief that business leaders must act ethically. Light regulation across all aspects of the business world could promote greater transparency. To sustain market capitalism, businesses... View Details
Keywords: Re: Multiple Faculty
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
thresholds for quantity discounts, extend credit to long-standing customers, and price smaller pack sizes more aggressively. In tough times, price cuts attract more consumer support than promotions such as sweepstakes and mail-in offers.... View Details
Keywords: by John Quelch
- 15 Jan 2007
- Research & Ideas
The Business of Free Software
Iansiti adds. As a measure of IBM's commitment to open source, the company announced its intent to invest $1 billion to the development and promotion of the Linux operating system. This new reality upends the classic rules of strategy and... View Details
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
acquiring a company in the U.S. market, thereby positioning itself as a global player in oil. By the time it reached Stage III, YPF had developed several innovative capabilities, including "dual ladder" promotion systems to... View Details
Keywords: by Nancy O. Perry
- 10 Jun 2014
- First Look
First Look: June 10
diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based... View Details
Keywords: Sean Silverthorne
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
candidacy requirements and training programs. Promote constructive engagement in the workplace. Implement policies that encourage respectful dialogue and acknowledge diverse political views among employees. Provide training and resources... View Details
Keywords: by Rachel Layne
- 13 Aug 2018
- Research & Ideas
Women Heart Patients Have Better Survival Odds with Women Doctors
prospects of lower pay or fewer chances at promotion than men. In the medical world, recent studies show doctors are less alert to symptoms in older adults when a patient is female. Heart attacks are the leading cause of death in the... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
of promoting from within, particularly with its chefs, and it took time to develop the necessary talent. Now DO & CO faced a decision: What type of growth should it pursue, and at what pace? Purchase this... View Details
Keywords: Sean Silverthorne
- 02 Sep 2008
- Research & Ideas
Indulgence vs. Regret: Investing in Future Memories
to convince consumers to buy luxury goods." The Swiss watchmaker Patek Philippe promotes the idea that its products can be handed down from one generation to the next, for example. With such a limitless time frame for enjoyment, and... View Details
Keywords: by Julia Hanna
- 12 Dec 2012
- Research & Ideas
Power to the People: The Unexpected Influence of Small Coalitions
caps. "These measures were not put in place because of the concentrated lobbying power of France's consumer lending sector," Trumbull says. Instead, French politicians worked closely with industry and family groups to develop regulations that View Details
Keywords: by Kim Girard
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
tickets for the game. What does Soda X get out of the transaction? Revenues from Soda X products and services jointly developed with alliance partners such as Guess? and Chicago Fire, revenues from products and services that users buy through the Soda X wireless... View Details
Keywords: by Nitin Nohria & Marty Leestma