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(2,242)
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Field Course: Ideation and Prototyping for Innovation - Course Catalog
can be found here . Accepted students will be notified by August 15, 2025. Learning Objectives Most early-stage ventures and new products fail because too few customers want what’s offered. Specifically, either: 1) the View Details
- 01 Oct 2001
- News
Ready for Takeoff: Web Portal Enters Second Phase
After two years of building its readership, honing its mission, and crafting fresh, insightful content, HBS Working Knowledge is poised for the next stage of its development. "It's an exciting time. We launched the original product with... View Details
- Profile
Yaping Wang
business lens to make recommendations for leadership: planning road maps, choosing products for development, differentiating and positioning the brand. As a manager, there is so much to learn in order to... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
Speaking of Beijing, Cisco, Google, Microsoft, and Yahoo have recently garnered some negative headlines for concessions they made to do business in China. As companies plan their marketing campaigns for the Summer Olympics there, what do... View Details
- 10 Sep 2024
- Blog Post
Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)
like product attributes, pricing, and distribution. My vision of the future changed to product management in the wider consumer goods industry. I was attracted to product... View Details
- Portrait Project
Nathan Bruschi
envied my friends who could say precisely what they wanted on the first try. They didn’t have to plan pauses or precipitate their prose to plow over problematic phrases. For them, telephones were not objects of fear. Yet my stutter was a... View Details
- 10 Dec 2015
- News
Leveraging Curiosity to Broaden the Impact
seeing the product that was eventually going to touch someone’s life,” he says. “While I am still passionate about engineering, I want to work with people and teams in the business world to broaden my impact, especially in strategic View Details
- 12 Oct 1999
- Research & Ideas
Where Main Street Meets Wall Street
For Boston, whose history is better known for its midnight rides and tea parties with attitude, this was, by comparison, a low-key moment. On a slow July day in 1924 in the Hub's financial district, a new investment product was quietly... View Details
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
productivity improvements. Over the past 15 years, production efficiencies have enabled an average S&P 500 company to reduce its cost of goods sold by about 250 basis points, Cespedes says, but selling... View Details
Keywords: by Michael Blanding
- Web
IT Strategy: IT Modernization Drives Academic Library Innovation | Information Technology
the vanguard of academic library innovation, linked data experimentation, semantic data modeling, and digital product development through new, cutting-edge technology and processes. The current architecture needs to be redesigned to... View Details
- 01 Mar 2011
- News
Making Their Way
Mequon, Wisconsin, was sitting on three very disparate Rust Belt businesses: an industrial-lighting company, a medical-packaging business, and a welding company. In the middle year of his three-year OPM schedule, Chirchirillo saw the handwriting on the wall. “Overseas... View Details
- 01 Mar 2023
- News
The Exchange: Micro Management
match the cash flows of their business with their repayment obligations. If you are a tailor and you’re switching from sewing by hand to using a sewing machine, you have to learn how to use the machine and make sure your customers are going to like the View Details
- 01 Oct 1998
- News
Tech Trekker
Symbolics, the supermom helped lift the firm's revenues from $1 million to $120 million. From there, Lang led a string of turnarounds and product launches with software companies. In 1993 she signed on with Lotus Development Corporation.... View Details
Keywords: Marguerite Rigoglioso
- 01 Dec 2015
- News
Launch Codes
“Too often, they’ll design something for what they think their customers’ needs are, and they haven’t developed plans to test these assumptions.” #2 Aiming for perfection: “You want to go to market with a minimally viable View Details
Keywords: Dan Morrell
- Portrait Project
Lauren Park
Today is a big day—it is October of my first year of teaching, my mentor will observe me for the first time, and my principal announced yesterday that I will have new desks in my room. At 5:30 a.m., as I sit on the D-train to the Bronx, I consider my carefully View Details
- 01 Jun 1998
- News
John (“Bo”) Kemp
the experience helped him "develop the ability to learn from mistakes, heal a bruised ego, and willingly accept responsibility." After graduating from college with a degree in economics, Kemp canceled his plans to travel the world when... View Details
- 29 Jan 2025
- Blog Post
Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)
undergraduate background with limited exposure to business, I began my career as an Associate Consultant at one of the Big Four accounting firms (PwC), focusing on strategic planning in financial services, business services,... View Details
- 01 Jun 2006
- News
Bridging the Success Gap
he says. After HBS, Navarro worked at Hewlett-Packard, where he designed computer systems. Later, he moved to a small high-tech start-up, where he repositioned the company to product development. After he “retired” in 2000, he turned his... View Details
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
indicates that while production efficiencies have enabled an average S&P 500 company to reduce the cost of goods sold by about 250 basis points over the past decade, SG&A (selling, general and administrative costs) as a percentage... View Details
- 13 Jun 2017
- Blog Post
Benefits of the MS/MBA: Engineering Sciences Program
Before matriculating at HBS, Damjan Korac (MBA 2017) had a plan to combine his interest in technology and management. Damjan interned as a product manager at Microsoft after his junior year at Princeton, and... View Details