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John T. Gourville

John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details

Keywords: agribusiness; biotechnology; consumer products; health care; high technology; medical supplies; pharmaceuticals; retailing

April 2007 (Revised May 2007)
Case

John Mackey and Whole Foods Market

By: Nancy F. Koehn and Katherine Miller

Traces the history of organic agriculture from its pre-industrial roots to the present day, and examines the growth of Whole Foods Market in the context of the broader growth of the organic industry. Also investigates John Mackey's role as a founder and leader of the... View Details

Keywords: Leadership; Food; Entrepreneurship; Agribusiness; Retail Industry; Agriculture and Agribusiness Industry; Food and Beverage Industry

January 2002
Compilation

Perspectives on Terrorism

The terrorist attacks on September 11, 2001 have enormous economic and political implications. Terrorism itself is a complicated phenomenon. A viable and successful strategy to deal with terrorism would depend on a good understanding of the origins and the mechanisms... View Details

Keywords: National Security; Economics

May 2001 (Revised February 2002)
Case

U.S. in 2001, The: Macroeconomic Policy and the New Economy

By: Huw Pill

Presents four views of U.S. macroeconomic developments in the late 1990s: an HBS professor, the Federal Reserve, the Clinton administration, and President George W. Bush. Develops the implications of the new economy--technological and organizational change--for... View Details

Keywords: Policy; Economy; Organizational Change and Adaptation; United States

December 2000
Background Note

Intellectual Asset Valuation

By: Lynda M. Applegate and Gavin Clarkson

Discusses the shortcomings of the current "rules of thumb" for intellectual asset valuation in the context of intellectual property licensing transactions. As an alternative to the present scheme, this note proposes quantitative methods for such valuations in order to... View Details

Keywords: Valuation; Intellectual Property

January 1992
Case

Metreke Cards

By: Steven C. Wheelwright

Used to introduce the assembly line process to first-year MBA students. Three different variations of an assembly line process for packing greeting cards are presented for analysis. To choose among the three, the students must address issues of time standards,... View Details

Keywords: Business or Company Management; Operations; Production; Product; Publishing Industry

29 Apr 2011
News

Productivity Tips from Bob Pozen

2017
Blitz Discussions

The Structured World and the Self

2012
Book

Uncommon Service: How to Win by Putting Customers at the Core of Your Business

By: Frances Frei and Anne Morriss

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance—for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the... View Details

Keywords: Customers; Business Ventures

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October 2014 (Revised December 2018)
Case

Jean-Claude Biver (A): The Reemergence of the Swiss Watch Industry

By: Ryan Raffaelli

In the early 1980s, the Swiss watch industry was near collapse after failing to adapt to Japanese competition from battery-powered quartz technology. In 1982, Jean-Claude Biver purchased Blancpain, a watch company that had been out of business since 1961 but had once... View Details

Keywords: Re-emergence; Leading Change; Organizational Change and Adaptation; Transformation; Leadership; Personal Development and Career; Apparel and Accessories Industry; Switzerland

Web

Case Method Project

and college education as well, ensuring a more exciting, relevant, and effective experience for students and teachers across a range of subjects. We also believe the case method can be especially effective at engaging students with topics in history and democracy and... View Details

January 2015 (Revised November 2016)
Case

Stella McCartney

By: Anat Keinan and Sandrine Crener

Stella McCartney launched her own fashion house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's... View Details

April 2013
Article

In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

By: Elie Ofek and Jill Avery

The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details

Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Electronics Industry; Technology Industry; North and Central America; United States

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July 1991 (Revised December 2018)
Compilation

Slavery

By: Thomas K. McCraw

Explores the general history of slavery in the United States. Through detailed exhibits and a text consisting of excerpts from six first-hand observations of slavery, this note is designed to present the ethics, economics (especially the perverse incentive systems),... View Details

Keywords: Slavery; Human Capital; History; Ethics; Social Issues; Motivation and Incentives; United States

19 Feb 2019
Working Paper Summaries

Relative Performance Transparency: Effects on Sustainable Choices

Keywords: by Ryan W. Buell, Shwetha Mariadassou, and Yanchong Zheng

November 1983 (Revised October 1989)
Case

Procter & Gamble Europe: Vizir Launch

By: Christopher A. Bartlett

Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details

Keywords: Business Subsidiaries; Trade; Business or Company Management; Growth and Development Strategy; Product Launch; Emerging Markets; Organizational Design; Problems and Challenges; Expansion; Europe

February 1988 (Revised November 1994)
Background Note

Note on Fundamental Parity Conditions

By: W. Carl Kester and Richard P. Melnick

Provides a simple framework for analyzing expected exchange rate movements. Basic parity and equilibrium conditions are presented including purchasing power parity, forward parity, interest rate parity, the domestic Fisher effect, and the international Fisher effect... View Details

Keywords: Currency Exchange Rate; Situation or Environment

8 Mar 2005
Other Presentation

Armenian Competitiveness: Towards a Strategy for Economic Development

By: Michael E. Porter

This presentation draws on ideas from Professor Porter's books and articles, in particular, "Building the Microeconomic Foundations of Prosperity," in The Global Competitiveness Report 2004-05 (World Economic Forum, 2004); "Clusters and the New Competitive... View Details

Keywords: Economics; Armenia

February 2000 (Revised September 2001)
Case

edocs, Inc. (A)

By: Paul A. Gompers

Describes the development of edocs, an Internet company aimed at revolutionizing the on-line bill presentment market. Kevin Laracey must negotiate a venture capital investment with Jonathon Guerster, an associate at Charles River Ventures. Can be used as a role-playing... View Details

Keywords: Venture Capital; Investment; Growth and Development; Negotiation Deal; Internet; Information Technology Industry

November 1996 (Revised March 2001)
Background Note

National Income Accounting

Introduces the concept of national income accounting. This note: 1) defines GDP and provides examples; 2) discusses the differences between GDP and GNP; 3) presents both the expenditure and income decompositions of GDP; and 4) defines the relationships among net... View Details

Keywords: Accounting; Macroeconomics

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