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  • All HBS Web  (2,927)
    • People  (9)
    • News  (700)
    • Research  (1,653)
    • Events  (30)
    • Multimedia  (42)
  • Faculty Publications  (1,160)

Show Results For

  • All HBS Web  (2,927)
    • People  (9)
    • News  (700)
    • Research  (1,653)
    • Events  (30)
    • Multimedia  (42)
  • Faculty Publications  (1,160)
← Page 66 of 2,927 Results →
  • December 2016
  • Article

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas
Consumer reviews are now part of everyday decision making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details
Keywords: Ethics; Marketing Reference Programs
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Luca, Michael, and Georgios Zervas. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud." Management Science 62, no. 12 (December 2016): 3412–3427.
  • 2015
  • Working Paper

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas
Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details
Keywords: Information; Competition; Internet and the Web; Ethics; Reputation; Social and Collaborative Networks; Retail Industry; Food and Beverage Industry
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Luca, Michael, and Georgios Zervas. "Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud." Working Paper. (May 2015. Revise and resubmit, Management Science.)
  • Web

Online Business Strategy Course | HBS Online

Predicting Competition in Local Markets Competing Against Dominant Platforms Platforms in Your Value Chain Serial Acquirers Show Hide Details Concepts Understanding Network Effects Which Markets Will Tip... View Details
  • 10 Aug 2010
  • First Look

First Look: August 10

positioned to take action. When Should a Platform Give People Fewer Choices and Charge More for Them? Authors:Mikołaj Piskorski and Hanna Halaburda Publication:The CPI Antitrust Journal 6, no. 2 (autumn 2010) An abstract is not available... View Details
Keywords: Martha Lagace
  • Web

Nonprofit Board Service - Alumni

Albert H. Gordon Professor of Business Administration, Emeritus Matching and Search Resources and Programs Sites and Sources to Find Opportunities and Organizations That Meet Your Interests BoardStrong (formerly Boardnet USA): Nonprofit board matching View Details
  • 21 Jun 2007
  • Working Paper Summaries

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

Keywords: by Andrei Hagiu; Technology
  • 2017
  • Working Paper

A Historical Approach to Clustering in Emerging Economies

By: Valeria Giacomin
Clusters are defined as geographically concentrated agglomerations of specialized firms in a particular domain. The cluster concept in its broader meaning of industrial agglomeration has been the focus of longstanding debates in the social sciences. This working paper... View Details
Keywords: Industry Clusters; Research; Theory; Developing Countries and Economies; History; Analysis; Globalization
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Giacomin, Valeria. "A Historical Approach to Clustering in Emerging Economies." Harvard Business School Working Paper, No. 18-018, August 2017.
  • Web

Regional Winners - Alumni

Alumni Regional Winners Haf Haf Inc. A fun, reliable, effective, eco-friendly personal care brand focusing on children and teenagers who have their own age-specific needs and preference. Tingting Zhong, MBA 2006, Co-founder & Co-CEO Region: Asia/Pacific Deeper Pulse... View Details
  • 19 Sep 2023
  • Blog Post

2023 Summer Internships in Business & Environment

response services by connecting customers’ distributed energy resource assets (DERs) to every wholesale electricity market in North America. The Product Partnerships team is responsible for conducting market research for partnership opportunities, coordinating with... View Details
  • Web

Interviews - Recruiting

Hire Talent Interviews Hire Talent Interviews HBS-Coordinated Interviews Let HBS manage your first-round interview logistics so you can focus on what matters: finding the right candidate for your position. Request an interview on our recruiting View Details
  • Web

Advisory Board - Entrepreneurship

online trading platform of Interactive Investor, a London-based financial advisory site. She also spent a summer on Wall Street working for Merrill Lynch in its Financial Institutions M&A group. She began her investment career as an... View Details
  • Web

Events - Business & Environment

event will be hosted virtually on Meetaway, a platform that puts participants in a series of 7 minute 1:1 conversations with other alumni. Download to Calendar Keywords: Alumni Program; Mar 03 Careers in Climate & Sustainability: Small... View Details
  • Web

Jana Kierstead | About

intellectual property, academic pedagogy and faculty talent of the School as a premier provider of high quality online business education. Since its inception in January 2013, HBS Online has launched twelve products on two distinct View Details
  • 25 Aug 2022
  • News

Understanding the Digital, Data, and Design Institute at Harvard

transformation. The structure of the Institute encompasses research programs and embedded labs driving foundational and applied research on topics critical to business; engagement platforms that catalyze connections among faculty members,... View Details
  • 13 Jun 2022
  • Research & Ideas

Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen

pandemic-related stress. Teams are often reconnecting through online platforms like Zoom where it can be harder to read social cues. “When you're engaging with an extrovert in conversation, they may be gregarious, they may be outgoing,... View Details
Keywords: by Pamela Reynolds
  • 10 Feb 2020
  • In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

Alexander J. MacKay, an assistant professor of business administration who studies the economics of competition. 4. Platforms are upending traditional business models   “Emerging technologies of all types and forms are helping companies... View Details
Keywords: by Danielle Kost
  • 23 May 2018
  • Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

uncomfortable spot of trying to maintain the tricky balance of bolstering economic development without completely killing cultural diversity. Glaeser, Kim, and Luca believe their novel approach, which mashes up data from online platforms... View Details
Keywords: by Dina Gerdeman
  • Web

Online Business Essential Courses | HBS Online

platform was engaging, innovative, and allowed me to interact with the material in a way I never expected from an online course. Jocelyn Johnson NYC Lawyer Credential of Readiness (CORe) I'd never experienced such an immersive View Details
  • May–June 2025
  • Article

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
Keywords: Algorithms; Marketplaces; Marketplace Matching; E-commerce; Demand and Consumers; Customer Focus and Relationships; Market Participation; Technology Adoption
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Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces." Manufacturing & Service Operations Management 27, no. 3 (May–June 2025): 917–934.
  • March 2025
  • Case

Stagwell: AI and the Future of Marketing

By: Suraj Srinivasan and Radhika Kak
In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
Keywords: Advertising; Innovation Strategy; Change Management; AI and Machine Learning; Digital Transformation; Technology Adoption; Marketing Strategy; Service Delivery; Creativity; Business Model; Advertising Industry; Technology Industry
Citation
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Srinivasan, Suraj, and Radhika Kak. "Stagwell: AI and the Future of Marketing." Harvard Business School Case 125-089, March 2025.
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