Perceptions Of Inequality - Publications - Faculty & Research

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

related to the physician's overall perception of DTCA. To illustrate, physicians who viewed DTCA positively were more likely to prescribe a DTCA drug, suggest a lifestyle change, or recommend a diagnostic... View Details

Keywords: by Manda Salls

11 Feb 2013
Research & Ideas

Neuroeconomics: Eyes, Brain, Business

pleasant"). In a related experiment, 29 of the participants returned two months later to repeat the same experiment, but this time they were asked to gauge whether a face could formulate a plan, feel pain, and had a mind. The results... View Details

Keywords: by Carmen Nobel

17 Feb 2021
Research & Ideas

Pandemic Self-Care for CEOs: Rituals, Running, and Cognitive Restructuring

A year of COVID-19 limbo has turned the notion of self-care into a mainstream pursuit. After all, with the pandemic’s end on the distant horizon, we all just need to hang in there a little longer—even CEOs.... View Details

Keywords: by Gamze D. Yucaoglu, Robin Abrahams, and Boris Groysberg

13 Sep 2004
Research & Ideas

Cash and the Woman-Owned Business

Building sufficient cash reserves to launch a business and managing subsequent fundraising are challenges for every entrepreneur, but they are particularly daunting tasks for women. Women often come up short of cash at start-up and, when... View Details

Keywords: by Candida Brush, Nancy M. Carter, Elizabeth Gatewood, Patricia G. Greene & Myra M. Hart

17 Jan 2017
Research & Ideas

Can China Maintain Its Economic Power?

farmers in the country’s poorer provinces can achieve a standard of living equal to a high-tech worker in Hangzhou—is a daunting task. This increasing unease about economic inequality and instability is... View Details

Keywords: by Deborah Blagg

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

of himself as too laid-back and relaxed to be a strong leader, especially since he followed the notoriously intimidating Bill Parcells. It may be argued that Carroll was still unprepared to be a good coach, as he failed to adapt his style... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

Your patient health care data is most likely scattered throughout the medical universe, in everything from notes scribbled by various doctors to test results resting in far-flung computer systems. So when medical professionals need to pull that information together to... View Details

Keywords: by Dina Gerdeman; Health; Technology

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

a number of unintended consequences can overshadow these positive effects for the retailer. First, loyalty programs can negatively influence the consumer's price perception of... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

22 Dec 2003
Research & Ideas

Why Negotiation is Like Jazz

Substantive information, which concerns facts or perceptions underlying the negotiation. Procedural information, which helps you understand, manage, and advance the process of negotiating. At the macro... View Details

Keywords: by Kathleen L. McGinn

18 May 2021
Book

Launching a Career in the COVID Economy? Here Are 5 Tips.

fans; Better products, services, and reviews; Faster ways of getting things done; Cheaper ways to keep everything running. Ng advises that if you can further one or more of these goals, you can boost others’... View Details

Keywords: by Carolyn DiPaolo

Publications