Publications

13 Apr 2020
News

What Good Leadership Looks Like During This Pandemic

Article

A Theories-in-Use Approach to Building Marketing Theory

By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga

This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details

Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory

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Employment | Harvard Business School

unmatched opportunity to work closely with world-renowned faculty on the research, case studies, and coursework that shape the world's leaders. Working at HBS Benefits & Compensation Hiring Process Departments Diversity Affinity Groups... View Details

April 2006
Background Note

Managing Innovation in an Uncertain World: Module 1: Innovation and Uncertainty

By: Alan D. MacCormack

Describes the first module of a Harvard Business School 30-session elective course called Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome these challenges. The... View Details

Keywords: Design; Curriculum and Courses; Innovation and Management; Projects; Opportunities; Perspective

September 1992
Case

Vintage Directions, Inc.

By: Howard H. Stevenson

Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess... View Details

Keywords: Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management

March 1989 (Revised April 1998)
Case

Marriott Corporation: The Cost of Capital (Abridged)

By: Richard S. Ruback

Gives students the opportunity to explore how a company uses the Capital Asset Pricing Model (CAPM) to compute the cost of capital for each of its divisions. The use of Weighted Average Cost of Capital (WACC) formula and the mechanics of applying it are stressed. View Details

Keywords: Cost of Capital; Mathematical Methods

March 2008 (Revised February 2009)
Case

Russell Reynolds Associates, Inc.

By: Robert G. Eccles and David Lane

This brief document presents the schedule of events for Russell Reynolds Associates 2007 New Associates Program, an opportunity for recent hires to spend time with each other and the firm's senior leadership while learning subtleties of the search process amid bonding... View Details

Keywords: Talent and Talent Management; Learning; Recruitment; Leadership; Organizational Culture; Programs; Consulting Industry; Service Industry

August 1979
Case

Claire McCloud

Describes the situation faced by a young MBA with an economics background who is offered the opportunity to manage a high technology fiber optics business. Designed to facilitate exploring the skills and knowledge that the general manager of a technology-based firm... View Details

Keywords: Business or Company Management; Management Skills; Technology Industry

22 Jan 2025
Blog Post

Career Risks and Professional Growth: Finding a Fulfilling Career with Paige Arnof-Fenn (MBA 1991)

When I decided to attend Harvard Business School, I wasn’t entirely sure what my next step would be, but I knew it was time for a change. As a financial analyst in investment banking, I realized that, while the job paid well, the hours and lifestyle left little room... View Details

Keywords: All Industries

17 Feb 2015
News

An afternoon with Michael Porter

01 Sep 2010
News

Making Your Business Hungry for Change and Innovation

29 Jul 2022
News

Harvard professor: How to get your team to take vacations and return ‘more refreshed, more creative, more energized’

January 2018
Case

John Rogers, Jr.—Ariel Investments Co.

By: Steven Rogers and Greg White

John Rogers Jr., the founder and CEO of Ariel Investments, an enormously successful finance firm with $12 billion of invested capital, is one of the few African Americans in the asset management industry. As one of the high profile leaders in the black business... View Details

Keywords: Advocacy; Diversity; Investment Management; Affirmative Action; Disruption; Cost vs Benefits; Corporate Entrepreneurship; Fairness; Moral Sensibility; Values and Beliefs; Corporate Accountability; Leading Change; Corporate Social Responsibility and Impact; Problems and Challenges; Financial Services Industry; Chicago

13 Feb 2024
Research & Ideas

Breaking Through the Self-Doubt That Keeps Talented Women from Leading

that was considered more challenging but also came with more pay. Candidates had to choose which position to apply for, if any. When the ad contained this vague guidance, qualified female workers were less likely to apply for the advanced View Details

Keywords: by Kara Baskin

17 May 2017
Research & Ideas

Minorities Who 'Whiten' Job Resumes Get More Interviews

opportunity to recognize this issue as a pinch point, so they can do something about it.” DeCelles co-authored a September 2016 article about the two-year study in Administrative Science Quarterly called Whitened Resumes: Race and... View Details

Keywords: by Dina Gerdeman

November 1989 (Revised March 1995)
Case

Goodyear Tire & Rubber Co.--1988

By: Timothy A. Luehrman

Set two years after a takeover attempt forced the company to restructure by leveraging up, selling assets, and repurchasing stock. The case affords an opportunity to analyze what effect the restructuring had on: 1) the cost of capital, 2) investment decisions, and 3)... View Details

Keywords: Acquisition; Restructuring; Assets; Cost of Capital; Investment; Competition; Rubber Industry

March 2015 (Revised September 2016)
Case

Terrapin Laboratory

By: Richard G. Hamermesh and Joseph B. Fuller

Describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity... View Details

Keywords: Business Growth; Entrepreneurial Management; Entrepreneurship; Growth Strategy; Market Entry; Venture Capital; Growth Management; Expansion; Financing and Loans; Health Care and Treatment; Health Testing and Trials; Business Startups; Pharmaceutical Industry; Health Industry

August 2007
Case

Satelite Distribuidora de Petroleo

By: Lynda M. Applegate and Andrea M.A.F. Minardi

Marcelo Alecrim, the owner of SAT, a gas distribution company in Brazil, envisioned many growth opportunities but lacked financial resources to pursue them. He was approaching an American private equity fund to raise money. Describes Alecrim's challenge in creating SAT... View Details

Keywords: Business Model; Entrepreneurship; Private Equity; Growth and Development Strategy; Emerging Markets; Utilities Industry; Brazil

August 1992 (Revised September 2002)
Case

Star Distributors, Inc. (A)

By: David A. Thomas

Depicts the conflict and organizational problems that emerged in a franchise operation owned by Paul Logan, an African American, and John Heyman, a white American. Provides the opportunity to examine the ways in which race influences managerial behavior and... View Details

Keywords: Conflict Management; Performance Effectiveness; Franchise Ownership; Race; Management Style; Conflict and Resolution; Business and Stakeholder Relations