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- All HBS Web
(2,842)
- People (3)
- News (593)
- Research (1,532)
- Events (20)
- Multimedia (5)
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- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh of online posting, uploading, commenting, and sharing on YouTube,... View Details
- 05 Apr 2016
- First Look
April 5, 2016
2016 Harvard Business Review Press HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company By: Ruback, Richard S., and Royce Yudkoff Abstract—Find, acquire, and run your own business. Are you looking for an... View Details
Keywords: Sean Silverthlorne
- 31 Mar 2009
- First Look
First Look: March 31, 2009
Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services increased View Details
Keywords: Martha Lagace
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
very clear, very passionate about it, "We have all kinds of information from iPhones about you. We would never look at it. And anyone who does look at it is terminated." So a whole different point of view that Apple has. Now, you could argue Apple is selling... View Details
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
Administration and Senior Associate Dean for International Development. Capitalism at Risk is published by Harvard Business Review Press. Bower and Paine discussed key themes and business examples in our email Q&A. Martha Lagace: What... View Details
Keywords: by Martha Lagace
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
In a recent Harvard Business Review article, professor Robert Simons wrote about how organizations can design jobs for maximum performance. In this excerpt, Simons discusses what he terms the four basic "spans" of a job—control,... View Details
Keywords: by Robert Simons
- 27 Nov 2017
- Research & Ideas
Beware the Lasting Impression of a 'Temporary' Selfie
viewing: 29 percent on Snapchat, 22 percent on Facebook, and a whopping 58 percent on Instagram. Plus, it’s important to note that some supposedly disappearing photos can be saved by the recipient using screen-capture software. Prospective employers View Details
Keywords: by Rachel Layne
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
footprint. Should it separate the domestic and international businesses, or should it attempt to integrate the two organisations?" Threadless: The Renewal of an Online Community Shane Greenstein, Karim R. Lakhani, and Christian Godwin... View Details
- 12 Oct 1999
- Research & Ideas
A Perfect Fit: Aligning Organization & Strategy
their espoused strategy and management principles. Beer and Eisenstat began implementing the process ten years ago at Becton Dickinson and Company, a medical products and diagnostic systems supplier. "Ray Gilmartin, who was CEO at... View Details
Keywords: by Judith A. Ross
- 13 Dec 2011
- First Look
First Look: Dec. 13
Power: Norway and International Cartels and Trusts, 1919-1939 Authors:Pal Thonstad Sandvik and Espen Storli Publication:Scandinavian Economic History Review 59, no. 3 (2011) Abstract The article examines the relationship between the... View Details
Keywords: Sean Silverthorne
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
tie. People were asked in an online survey about a man who attended a formal black-tie party at his golf club wearing either a black bowtie—the norm that most of the other men were following—or a nonconforming red bowtie. Survey-takers... View Details
- 21 Feb 2017
- First Look
First Look at New Research: February 21
globalization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52266 January 26, 2017 Harvard Business Review Executives and Salespeople Are Misaligned—and the Effects Are Costly By: Cespedes, Frank V., and Christopher... View Details
Keywords: Carmen Nobel
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
authors caution that results would undoubtedly differ from one group of customers and one product or service to another.] It brings to mind marketing campaigns in the United States for Progressive’s insurance products, in which the... View Details
Keywords: by James Heskett
- 03 Jun 2008
- First Look
First Look: June 3, 2008
association, fair pay practices) and whether these codes have affected their business outcomes (e.g., staff turnover and absenteeism, product defect rates, sales growth). In this paper, we review the... View Details
Keywords: Martha Lagace
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
of products and sell each product infrequently. At the same time, consumer browsing information is typically tracked by online retailers and is much more abundant than purchase... View Details
Keywords: Dina Gerdeman
- 25 Sep 2012
- First Look
First Look: September 25
Publications Producing Prosperity: Why America Needs a Manufacturing Renaissance Author: Gary P. Pisano Publication: Harvard Business Review Press, in press. (due October 2012) Abstract For years-even decades-in response to intensifying... View Details
Keywords: Sean Silverthorne
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer better off presenting a customer... View Details
- 15 Feb 2011
- First Look
First Look: Feb. 15
workplace interactions. Building on West and Zimmerman's (1987) now classic articulation of gender as "the product of social doings," we describe this organizationally induced behavior as "undoing" gender. We use this... View Details
Keywords: Sean Silverthorne
- 23 Jun 2015
- First Look
First Look: June 23, 2015
commonly observed organizational pattern, review the empirical evidence, and conclude with open research questions. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49262 Forthcoming Journal of Economic Geography Return... View Details
Keywords: Sean Silverthorne
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
understanding what they want. And there's the rub. Newspapers have historically not been centered around this. Instead, their natural center of gravity—and one that served it in good stead for a long time—has long been their product... View Details