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  • All HBS Web  (1,983)
    • People  (3)
    • News  (441)
    • Research  (1,231)
    • Events  (20)
    • Multimedia  (13)
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Show Results For

  • All HBS Web  (1,983)
    • People  (3)
    • News  (441)
    • Research  (1,231)
    • Events  (20)
    • Multimedia  (13)
  • Faculty Publications  (641)
← Page 66 of 1,983 Results →
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

sentiment, the researchers conducted six lab experiments in which participants answered questions about a simulated website of a fashion retailer selling T-shirts. The research also included a field study of sales figures at a real online... View Details
Keywords: by Dina Gerdeman; Retail
  • 01 Sep 2014
  • News

HBS Faculty Explore Ideas Around the World

conceived the ambitious online oral history archive together with Chilean shipping entrepreneur Sven von Appen (AMP 76, 1977). The project is building an evidence base for emerging markets by documenting the... View Details
Keywords: faculty research
  • Career Coach

Megan Gardner

capital led by Kleiner Perkins Caufield & Byer, expanded the company to 28 different cities with 350+ employees and contractors while growing the online member base to over a million people. She worked with top retailers like Target,... View Details
Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

that actual data on how markets are evolving tell a much different story than what Anderson predicted. As demand shifts from offline retailers with limited shelf space to online channels with much larger... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 27 Nov 2017
  • Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

the United States of America. “The temporariness induces you to take more risks—to share more risqué or uninhibited content” The paper, titled Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions, was written by Reto Hofstetter, a... View Details
Keywords: by Rachel Layne
  • 11 Nov 2020
  • Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

competitive challenges facing software companies. Their market success depends largely on persuading the above-mentioned developers to write for their platforms. A new research paper suggests that the two sides can serve their own best... View Details
Keywords: by Michael Blanding; Technology
  • 02 Sep 2016
  • Op-Ed

The Twitter Election

Bush, who spent $100 million on traditional marketing before dropping out. Can the same strategy succeed in the general election campaign?Probably not, for three reasons. First, Trump needs around 60 million votes to win, six times more... View Details
Keywords: by John Quelch and Thales Teixeira
  • 23 Oct 2006
  • Research & Ideas

Will the “Long Tail” Work for Hollywood?

Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a majority share of the View Details
Keywords: by Julia Hanna; Entertainment & Recreation
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely to continue to indulge in little luxuries... View Details
Keywords: by Danielle Kost; Retail
  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

As the quantity of online content continues to proliferate—from cute cat videos to policy experts blogging on the Middle East—the consumer's expectation that online content should be free becomes more... View Details
Keywords: by Julia Hanna; Information; Publishing; Journalism & News
  • 28 Jan 2002
  • Research & Ideas

Read All About It! Newspapers Lose Web War

received much higher market penetration. In our large sample study, sites that separate their online organizations from the newspaper were more than twice as innovative than sites that remained integrated... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing
  • 01 Sep 2013
  • News

The New Rules of E-Commerce

(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers.... View Details
Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; Information; Miscellaneous Store Retailers; Retail Trade
  • 13 Jun 2018
  • Sharpening Your Skills

That Costs HOW Much?

"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the company makes money. In other... View Details
Keywords: by Sean Silverthorne; Retail
  • 01 Jun 2000
  • News

Priceline's Jay Walker: The Future is Wow

online stock trading and online auctions are the few places in e-commerce that approximate "wow" today. Noting that 30 percent of all securities trading is done by individual investors online, Walker said... View Details
  • 25 Apr 2014
  • News

In emerging economies, business opportunities provide lessons in leadership

Even before a weeklong trip to Accra, Ghana, as part of the required MBA course Field Immersion Experiences for Leadership Development (FIELD), Australian Tim Leach (MBA 2015) knew that exposure to doing business in emerging markets would... View Details
  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer better off presenting a customer... View Details
Keywords: by Sean Silverthorne; Retail
  • Web

Session Types | Information Technology

programs or complement on-campus offerings. Play Video duration: 2:28 Introduction to the HBS Live Online Classroom - Kaltura Link Let’s Talk Classical Music HBS Marketing and Communications provided... View Details
  • 01 Dec 2014
  • News

Taking Tailoring High Tech

Jamal Motlagh began research for his fashion business at HBS, with male classmates who were beginning to recognize the importance of being well dressed. They were part of a larger trend: According to the NPD Group, the menswear market in... View Details
Keywords: April White; fashion
  • Web

Financial databases: certification and training | Baker Library

complete. All modules must be completed to receive a score, and if you achieve a 70% or higher, you will instantly be provided with an individualized certificate. LSEG Finance Essentials Online Certification: Understanding the Capital... View Details
  • 23 Nov 2010
  • First Look

First Look: November 23

psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G.... View Details
Keywords: Sean Silverthorne
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