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Publications

Publications

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  • All HBS Web  (1,968)
    • People  (3)
    • News  (387)
    • Research  (1,182)
    • Events  (18)
    • Multimedia  (6)
  • Faculty Publications  (460)
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  • Profile

Sebastien D'Incau

Chances are (metaphorically speaking), Sebastien D'Incau has been in your home. As a marketing strategist and planner with Procter & Gamble, Sebastien worked on a number or products familiar to consumers worldwide, including the... View Details
  • 03 Feb 2014
  • Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

network, but pay only for those ads that entice a consumer to make a purchase. (This setup is different from other online advertising such as banner ads, where the seller pays for the placement when the... View Details
Keywords: by Kim Girard; Advertising; Publishing
  • 11 Jun 2018
  • Blog Post

Reimagining Fashion For The Good Of All

Zalando is a fairly unknown brand in the U.S., but the leading online fashion platform in Europe. Growing at a yearly rate of +20%, it was founded 10 years ago and it currently has more than 15,000 employees and is present in 15 different... View Details
Keywords: Consumer Products / Retail
  • 01 Mar 2015
  • News

Providing an Environment for Ideas to Grow

brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • Fast Answer

Managing Global Operations

information Nexis Uni Business legal news, cases, practices, statures and legislations. It also provides country and company profiles.   US Census Bureau: Foreign Trade News, regulations, guide, and data on US foreign trade. Culture and View Details
  • 21 Jan 2020
  • Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

commerce, and civic organizations, reinforcing the social fabric and engendering a strong sense of customer and community loyalty. Curation: Despite the increasing sophistication of online algorithms, online... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • 08 Jul 2014
  • First Look

First Look: July 8

Overall, the findings demonstrate the power of non-financial rewards to motivate agents in settings where there are limits to the use of financial incentives. Publisher's link: http://www.people.hbs.edu/nashraf/NoMarginNoMission_JPubE.pdf July-August 2014 Harvard... View Details
Keywords: Carmen Nobel
  • 18 Nov 2016
  • Blog Post

CPD Global Market Update: Singapore

corporate sponsorship of hackathons to help identify new and exciting internet-enabled ventures. There has been a flurry of recent high-profile mergers, with Lazada soon to be acquiring online grocery provider Redmart, and Alibaba now... View Details
Keywords: All Industries
  • 01 Mar 2014
  • News

Innovation: Crowdfunding College Costs

noted, Cordero started GradSave, an online college savings registry that makes it possible for family and friends to contribute directly to a child's 529 plan or savings account. Parents can send digital reminders of the account's... View Details
Keywords: Hanna, Julia; Gradsave; crowdfunding; Colleges, Universities, and Professional Schools; Educational Services; Finance
  • 01 Dec 2014
  • News

Creating the Shopping Experience of the Future

Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential uses for the $1,500 wearable... View Details
Keywords: Christine Lejeune; fashion; technology
  • Web

Trade Cards - The Art of American Advertising

Competitiveness Recruit Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS... View Details
  • 21 Oct 2014
  • First Look

First Look: October 21

  Publications October 2014 Harvard Business Review Press Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling By: Cespedes, Frank V. Abstract—There are many books that provide strategy advice and... View Details
Keywords: Sean Silverthorne
  • Web

Buy Now, Pay Later: Credits

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting Credit in a... View Details
  • 10 Mar 2015
  • Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

were previously the sole domain of supermarkets. But the assault on supermarkets is actually much more widespread, and comes not just from traditional competitors like supercenters and warehouse clubs, but also from new entrants like dollar stores and View Details
Keywords: by Sean Silverthorne; Retail
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

that today’s nurse shortage could reach 1.2 million vacancies in the same time frame. Alexi Nazem (MBA 2011) has seen the impact of these shortages firsthand. “Health care is a very broken system,” says the doctor and cofounder of Nomad Health, an View Details
Keywords: April White
  • Web

Application Process | MBA

will help us assess your qualifications. Remember, all materials must be submitted to HBS online by the application deadlines. The following serves as a preview of what you need to prepare. What You Need to Prepare Transcripts GRE / GMAT... View Details
  • 17 Apr 2017
  • Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

The so-called chicken-and-egg problem is arguably the most discussed and most obvious business dilemma in the sharing economy. Platform providers–like Uber, Airbnb, or Etsy–rely on both consumers and producers to create and sustain a... View Details
Keywords: by Carmen Nobel; Service
  • 01 Jan 2008
  • News

Meg Whitman, MBA 1979

growth rate. Clearly eBay was doing something right.” At the time, Whitman was a general manager of the Preschool Division of the Rhode Island–based toy company Hasbro, overseeing brands like Mr. Potato Head and Teletubbies. eBay’s ability to link View Details
  • 01 Jun 2014
  • News

A Look at Olook

André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood... View Details
Keywords: Dan Morrell; fashion; Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Dec 2014
  • News

Rethinking the Fashion Beat

fully staffed online magazine, BoF has emerged as one of fashion’s most respected and read sources, delivering reviews of runway collections, profiles of industry insiders, and news and analyses of markets... View Details
Keywords: Alyssa Giacobbe; fashion; Retail Trade
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