Media Businesses - Publications - Faculty & Research

Profile

Minal Mehta

solid budget at Amazon to work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to strategic planning and project... View Details

Keywords: Entrepreneurship; Services

04 Sep 2019
News

A Wide Screen Approach

Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the... View Details

Web

Understanding Africa: Business, Entrepreneurship, Political Economy and the Complexities of a Continent - Course Catalog

creating substantial new business opportunities that are often overlooked by global companies." More recently, however, countervailing analyses and media reports, like The New York Times', "'Africa Rising'?... View Details

01 Mar 2018
News

March 2018 Alumni and Faculty Books

an in-depth analysis of the opportunities and challenges, both traditional and contemporary, of doing business in India. Great Service Made Simple by Frederic B. Sargent (OPM 2) (The Sustainable Service Institute) A short story with... View Details

01 Dec 2005
News

Baker’s back

Historical Collections and faculty interaction surround the north, river-facing lobby, and the new south entrance is home to The Exchange, a gathering place offering real-time news and business information. Faculty offices line the upper... View Details

Keywords: Susan Young; Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services

Profile

Jolie Chow

right answer As an advisor to many Chinese media and technology companies making their IPOs, Jolie found herself "helping them position their companies and building business models. I liked this... View Details

Profile

Steve Alden

talked about his Internet businesses. He has a keen business mind and really interesting things to say about social media networking and using the Web for commerce." "But the highlight of my... View Details

October 1993 (Revised October 1996)
Case

Paragould City Cable

By: Willis M. Emmons III

Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details

Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas

Citation

Find at Harvard

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2.1.4 Classroom Non-Attribution | MBA

2.1.4 Classroom Non-Attribution 2.1 Academic Standards of Conduct Harvard Business School’s mission is to educate leaders who make a difference in the world. As outlined in the School’s Community Values, realizing that mission requires an... View Details

Web

The Art of American Advertising: 1865 - 1910

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details

01 Dec 2011
News

Professors Recognized with New Chair Appointments

Professor Clay Christensen Professor Joshua Margolis Professor Joshua Coval Professor Tom Eisenmann Dean Nitin Nohria recently appointed four HBS professors as the first incumbents of newly created faculty chairs. Clayton Christensen is the Kim B. Clark Professor of... View Details

H. Wayne Huizenga

marketing and acquisition efforts enabled the business to become one of the fastest growing enterprises in the United States. In 1994, Huizenga arranged the sale of the company to Viacom, creating a natural distribution network for its... View Details

Keywords: Retail

01 Jun 2022
News

3-Minute Briefing: Earl “Butch” Graves Jr. (MBA 1988)

platforms reach about 9.5 million unique visitors each month. We are now the number-one Black digital media brand. Ten years ago, when we started our directory of African Americans sitting on Fortune 500 boards, 200 companies made the... View Details

Keywords: Julia Hanna

29 Feb 2016
News

In the ‘Spotlight’

When Josh Singer graduated from Harvard in 2001 with a joint JD/MBA, he headed to Los Angeles with the idea of working on the business side of media and entertainment. He interned at the Disney Channel and... View Details

Fast Answer

Making Markets

in. Order cases from Baker Library Reach out to HBS faculty: Search HBS faculty profiles based on areas of interest to identify faculty to talk to about your project. ... View Details

26 Nov 2013
First Look

First Look: November 26

acquisitions that occurred after the end of the industrial policy program had an important effect on the performance of the plants founded when the program was in place. Industrial policy, especially in conjunction with a competitive post-industrial policy View Details

Keywords: Sean Silverthorne

24 Apr 2007
First Look

First Look: April 24, 2007

Student Outcomes in U.S. Public Education Harvard Business School Note 307-068 Surveys educational outcomes among public school students in the United States. Educational outcomes are categorized as achievement outcomes (measured... View Details

Keywords: Sean Silverthorne

Profile

Willa Zhou

been a great way to get to know people from different backgrounds. After each show, you have all these new friends." Coursework has given Willa a practical foundation for a media career. "To create a successful show, you have to... View Details

Keywords: Entertainment/Media; Tech

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

"ideas started popping up," he recalls. "The eye tracker measures attention, and due to its scarcity, attention has become more and more important to understand." No one feels that need more urgently, however, than View Details

Keywords: by Julia Hanna; Media & Broadcasting; Media & Broadcasting

01 Jun 1997
News

Entertainment Moguls Ponder the Future at HBS Conference

recent HBS conference on the media and entertainment industries. Sponsored by the HBS Entertainment and Media Club and Price Waterhouse, the March event - "A View from the Top" - brought together senior... View Details

Keywords: Paula Maute

Publications