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  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

record labels are increasingly experimenting with DRM-less music sales, p2p is superior in this respect. In contrast, metadata (data about data—the indexing data contained in media files such as artist or album name) is superior on... View Details
Keywords: by Sean Silverthorne; Music
  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

that could also make niche content more profitable, according to researchers Feng Zhu and Monic Sun. "Many media scholars think this revenue model is detrimental to society because it provides incentive for the content provider to... View Details
Keywords: by Julia Hanna; Information; Publishing; Journalism & News
  • 03 Jun 2020
  • Research & Ideas

Who Guarantees Your Workplace Is Safe for Return?

now at a level of reasonable safety to open up. Much media attention has been paid to easing restrictions—basically increasing the available supply of offices, restaurants, colleges, stores, and factories. “Will shoppers, diners,... View Details
Keywords: by John Macomber and Joseph Allen; Real Estate
  • 14 Dec 2015
  • Research & Ideas

Deflategate and the Sustained Success of the New England Patriots

Deflategate, the pro football controversy that spawned a media frenzy, Twitter war, even a presidential joke, has a new claim to fame as a Harvard Business School case study. At the heart of Deflategate is the question of whether the New... View Details
Keywords: by Roberta Holland; Sports
  • 12 Jun 2012
  • First Look

First Look: June 12

questions. Interactivity entails shunning the simplicity of monologue and embracing the unpredictable vitality of dialogue. Traditional one-way media-print and broadcast, in particular-give way to social media buttressed by social... View Details
Keywords: Sean Silverthorne
  • 05 Apr 2010
  • Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

media products, there's the perception that all things digital should be less expensive, or free. So I think this most recent skirmish has resulted in a truce at most." "The odd thing is that no one is really focusing on the... View Details
Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

Deighton and Leora KornfeldHarvard Business School Case 510-055 How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social View Details
Keywords: Martha Lagace
  • 22 Nov 2006
  • Research & Ideas

CEO Succession: The Case at Ford

Jim Aisner, Director of Media Relations at Harvard Business School. Jim Aisner: With me today is Harvard Business School professor Joseph Bower, an expert on corporate strategy and leadership. His most recent research focuses on CEO... View Details
Keywords: by Jim Aisner; Auto; Employment
  • 23 Feb 2004
  • Research & Ideas

It’s Back to Business-Basics for Nonprofits

the same time, both for-profit and nonprofit companies are subject to intense media scrutiny and increased expectations to account for their actions. These changes, Bradach said, are starting to have a profound effect on how nonprofits... View Details
Keywords: by Manda Salls
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that... View Details
Keywords: Martha Lagace
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

Bezos was still working on Wall Street. After decades of tax-free sales, ecommerce was just 11.4 percent of US retail sales in 2019, according to the Department of Commerce. Meanwhile, social media usage on the major platforms had been... View Details
Keywords: by Frank V. Cespedes
  • September 2019 (Revised October 2019)
  • Case

Bill Connors and The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill and Eric Mankin
In 2017, Bill Connors, the President of Comcast’s Central Division, launched a startup accelerator in Comcast’s new Atlanta Regional headquarters. Comcast was America's largest cable and internet service provider, having built a profitable business bundling television... View Details
Keywords: Innovation; Entrepreneur; Startup; Accelerator; Outsourcing; Hiring; Talent; Culture; Ecosystem; Digital; Leadership; Innovation and Invention; Entrepreneurship; Business Startups; Diversity; Selection and Staffing; Organizational Culture; Media; Entertainment; Transformation; Atlanta
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Hill, Linda A., and Eric Mankin. "Bill Connors and The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)." Harvard Business School Case 420-056, September 2019. (Revised October 2019.)
  • 31 Oct 2017
  • First Look

New Research and Ideas, October 31, 2017

about the Women’s Soccer team. The story generated national headlines and thrust gender issues, and the University, into the media spotlight. In the following months, the breadth of this type of practice was revealed; the “scouting... View Details
Keywords: by Sean Silverthorne
  • 07 Jan 2015
  • Research & Ideas

The Quest for Better Layoffs

3,100 employees were displaced. Company president Aaron Feuerstein immediately announced plans to rebuild the company—and to keep all the displaced employees on the payroll in the meantime. The media hailed him as a mensch. But in making... View Details
Keywords: by Carmen Nobel; Manufacturing
  • 24 Feb 2014
  • Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

seller's ID with a seller score, or a buyer with a buyer rating." These days, however, profile pictures are commonplace. It's a phenomenon that Edelman attributes to Facebook. In fact, many sites require customers to use Facebook for a login mechanism—not just... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Advertising
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

blockbuster products. We're in a very interesting time—how the power struggle plays out will have great consequences for the future of media and sports. Q: Does the advance of digital technologies bolster or threaten the blockbuster... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 08 May 2013
  • Research & Ideas

A Company’s Evolving View of Gender Equity

gender-related themes from media outlets including the Wall Street Journal and New York Times. This allowed them to trace how, when, and why the firm evolved in its focus on gender. They also created a time line to explore links between... View Details
Keywords: by Martha Lagace; Accounting
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

advertising agency's decision to unbundle its services as a tradeoff between the fixed cost to the advertiser of establishing and maintaining a relationship with an advertising agency and pecuniary economies of scale available in providing View Details
Keywords: Martha Lagace
  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

family-oriented. Strategy: Advertise in Spanish-language media to inform people how to sign up. Stoic Skeptics (20%): Older, often single people who doubted the success of healthcare reform. Strategy: Promote "Healthy Chats"... View Details
Keywords: by Michael Blanding; Health
  • 03 Jul 2012
  • First Look

First Look: July 3

well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies... View Details
Keywords: Sean Silverthorne
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