Marketing Plans - Publications - Faculty & Research

08 Feb 2010
HBS Case

Looking Behind Google’s Stand in China

Google, the "do no evil" company, gained entry into the Chinese search engine market last decade by agreeing to ban search results on topics deemed sensitive by the Chinese government. To Google's way of thinking, it could do... View Details

Keywords: by Sean Silverthorne; Technology

24 Nov 2003
Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

A board's most important function is approval and oversight of strategy and of major strategic decisions, such as acquisitions and large capital expenditures. Boards are responsible for selecting (or replacing) the CEO, counseling and supporting the CEO, compensating... View Details

Keywords: Re: Robert S. Kaplan & Krishna G. Palepu

28 Oct 2022
Blog Post

Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)

other as we reach personal milestones. What are you doing now? How has your MBA prepared you for your post-HBS career? I have the honor of serving as Vice President of Marketing at Ellevation Education, the nation’s leading K-12 software... View Details

04 Apr 2017
First Look

First Look at New Research, April 4

rationalized step processes vs. open platform systems. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52466 Firm Selection and Corporate Cash Holdings By: Begenau, Juliane, and Berardino Palazzo Abstract—Among stock View Details

Keywords: Sean Silverthorne

01 Jun 2022
News

A Sustainable Solution for Fashion

READY TO MAKE AN IMPACT READ MORE STORIES Syrup works by integrating a retailer’s data—historical and real-time transactions and inventory, e-commerce patterns, and marketing and promotion plans, among other things—with weather, search,... View Details

Keywords: April White

19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

point is the most crucial—employee trust is hard to regain once it’s lost. E = Execute your organization’s post-COVID workforce plan in a timely fashion and evaluate your progress constantly. Ultimately, the TAKE framework is about... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

January 2024 (Revised June 2024)
Case

School of Rock: Tuning into Structured Empowerment (A)

By: Tatiana Sandino, Jeffrey Rayport, Samuel Grad and Stacy Straaberg

In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price’s hire in 2017, School of Rock’s nonconformist rock ‘n’ roll culture led to variability in teaching styles,... View Details

Citation

Educators

Purchase

01 Mar 2014
News

Generation Next

(self-reliance)—proof that Indians could make their own products, without the British. Today, Godrej has a more than $4 billion global market for its products, which range from security appliances to furniture, soaps, and real estate. A... View Details

Keywords: Mark Bergen; Godrej Group; Management

25 Jan 2024
Blog Post

Climate Stories Episode #15: Hilton Augustine III on Financing Climate Ventures

like several of the panelists, believe that the stickiest problems lie at the intersection of technology deployment, capital access, and policy acceleration. I plan to spend more time building bridges to my colleagues on the policy and... View Details

11 Dec 2018
First Look

New Research and Ideas, December 11, 2018

launch a new blockchain currency to facilitate financial services for unbanked and underbanked customers in emerging markets via their smartphone. Santos had to decide whether to go forward with the new plan... View Details

Keywords: Dina Gerdeman

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details

Keywords: by Julia Hanna; Consumer Products

20 Feb 2019
Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

version. Further along, Musk wants to land people on Mars. Long-term NASA partner Boeing continues work on its CST-100 Starliner commercial orbiter, and the rocket manufacturer is collaborating with NASA on human commercial flights to the International Space Station.... View Details

Keywords: by Scott Wallask; Aerospace; Tourism; Transportation

November 2023 (Revised March 2024)
Case

Infarm: Betting the (Indoor) Farm on Food Security

By: Elie Ofek

In the summer of 2023, the co-founders of Infarm, a controlled environment agriculture (CEA) company, were contemplating a major pivot going forward. While Infarm had successfully shown it could grow over 75 products—mainly herbs, leafy greens and mushrooms—in modular... View Details

Keywords: Plant-Based Agribusiness; Business Model; Market Entry and Exit; Science-Based Business; Business Strategy; Transition; Agriculture and Agribusiness Industry; Europe; North America; Toronto; Northeastern United States

Citation

Educators

Purchase

17 Aug 2021
Research & Ideas

Can Autonomous Vehicles Drive with Common Sense?

like." Yet as car manufacturers, tech companies, and ride hailing services move forward with plans for deploying AVs, widespread deployment has been slow, primarily because AVs face a huge challenge: Many people are uneasy about... View Details

Keywords: by Michael Blanding; Auto

26 Nov 2001
Op-Ed

Why Corporate Budgeting Needs To Be Fixed

exceeding. But the price for his little white lie was extremely high: The company based its demand planning on his sales forecast and consequently ran out of its core product in one of its largest markets at... View Details

Keywords: by Michael C. Jensen

01 Mar 2023
News

Step Change

population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The market to meet a host of consumer... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

Anita Elberse, a Professor of Business Administration in the Marketing unit at Harvard Business School, studies high performers in creative industries—from basketball superstar LeBron James to pop diva Lady Gaga, from actor Tom Cruise to... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

Web

US Business Immigration Overview - Alumni

increments for an indefinite period of time Annual Quota None Other Information An excellent visa option for those eligible who are planning to start a business enterprise in the United States. While Canadian citizens are visa-exempt for... View Details

09 Sep 2015
Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

continued success once the downturn ends.” As business leaders begin planning for the coming year in the midst of all the market turmoil and uncertainty, this is one lesson it might pay to remember. View Details

Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics

05 Nov 2021
Op-Ed

Is the Business World Finally Ready for the Wisdom of Shibusawa?

Eiichi Shibusawa continues to gain influence in Japan—even though he died almost a century ago. Japan’s government announced earlier this year that the 19th century business leader would be the face on 10,000 yen ($90) bank notes—the highest value denomination in... View Details

Keywords: by Geoffrey Jones and Rei Morimoto; Financial Services; Retail

Publications