Publications

July 1993 (Revised September 1994)
Case

Goodyear: The Aquatred Launch

By: John A. Quelch

After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details

Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States

2011
Book

The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work

By: Teresa M. Amabile and Steve J. Kramer

The most effective managers have the ability to build a cadre of employees who have great inner work lives-consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine... View Details

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Research Summary

Competing in New Markets

Strategic advisors counsel managers to conduct a thorough competitive analysis emphasizing key points of differentiation. But for new markets, Professor McDonald’s research suggests that reports of the threat posed by similar rivals may be greatly exaggerated, and... View Details

Felix Oberholzer-Gee

Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work and consulting are focused on competitive strategy and the effects of digital technology on corporate... View Details

Keywords: media; professional services; manufacturing; advertising

07 Mar 2023
HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

who could have been instrumental in helping the company reach its long-term AI goals. You Might Also Like: Why Technology Alone Can't Solve AI's Bias Problem When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions Why... View Details

Keywords: by Scott Van Voorhis; Technology

October 1990 (Revised November 1992)
Case

Ceramics Process Systems Corp. (A)

By: Clayton M. Christensen

A small ceramics company started by a group of MIT professors struggles with some basic technology strategy issues. A plan to take "one commercializable step" at a time in order to get a foothold in the market goes awry because of incompatibility between the company's... View Details

Keywords: Business Startups; Technology; Problems and Challenges; Market Entry and Exit; Innovation Strategy; Technological Innovation; Research and Development; Production; Manufacturing Industry; Cambridge

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October 2011 (Revised March 2012)
Case

AQR's DELTA Strategy

By: Daniel Bergstresser, Lauren Cohen, Randolph B. Cohen and Christopher Malloy

In the summer of 2008, AQR Capital Management was considering the launch of a new hedge fund strategy. The proposed DELTA portfolio would offer investors exposure to a basket of nine major hedge fund strategies. The DELTA strategy would be innovative in two ways.... View Details

Keywords: Investment Portfolio; Investment Funds; Financial Strategy; Financial Services Industry

Justine Boudou is a doctoral student in the Technology and Operations Management (TOM) unit at Harvard Business School.

She is primarily interested in the economics of science and innovation. Justine holds a MSc from the engineering school... View Details

Keywords: biotechnology; health care; pharmaceuticals

14 Aug 2012
First Look

First Look: August 14

entails the risk of becoming dependent on outside owners of IP. To address this tension we propose the concept of "IP modularity." We argue that, by managing a system's modular structure in conjunction with its IP, firms can... View Details

Keywords: Sean Silverthorne

Jill J. Avery

Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage

February 2025
Case

Luca de Meo at Renault Group (A) (Abridged)

By: Emily Truelove, Linda A. Hill and Lydia Begag

When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details

Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. He received his Ph.D. in political economy from Harvard... View Details

25 Aug 2014
HBS Case

Starbucks Reinvented

untested arenas that define the company as it exists today. "This case distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence in the frame of a very relevant... View Details

Keywords: by Julia Hanna; Food & Beverage

June 2017
Case

Waze Connected Citizens Program

By: Mitchell Weiss and Alissa Davies

Di-Ann Eisnor, Director of Growth at Waze, founded the company’s Connected Citizens Program (CCP), a data-sharing partnership that provided officials with traffic incident and congestion data. Since 2015, her program had enabled officials in Kentucky and elsewhere to... View Details