Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,530) Arrow Down
Filter Results: (2,530) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,530)
    • People  (12)
    • News  (637)
    • Research  (1,515)
    • Events  (7)
    • Multimedia  (19)
  • Faculty Publications  (814)

Show Results For

  • All HBS Web  (2,530)
    • People  (12)
    • News  (637)
    • Research  (1,515)
    • Events  (7)
    • Multimedia  (19)
  • Faculty Publications  (814)
← Page 66 of 2,530 Results →
  • 16 Aug 2022
  • Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

where there are fewer distractions, is one where product teams can really make headway on their ambitious roadmaps and take the time to articulate – and take steps towards realizing—their long-term product vision. 5. Execute small,... View Details
Keywords: by Jeffrey Bussgang
  • 08 Feb 2017
  • Blog Post

How I Chose My HBS Recommenders

provided breadth. I asked my McKinsey ‘advisor,’ who was responsible for my professional development and bi-annual evaluations. He was able to give a more comprehensive, long-term view of consistent patterns of strengths and weaknesses... View Details
  • 01 Aug 1998
  • News

High Honors

Idanta works closely with entrepreneurs to build major businesses with a potential for sales of a half-billion dollars or more. Dunn has made long-term commitments - an average of twelve to fifteen years - a bulwark of his firm's... View Details
  • 26 Feb 2019
  • News

Building a New Real Estate Investment Model

An experiment in real estate investing is underway in Philadelphia, where Steinbridge Group CEO Tawan Davis (MBA 2006) has made a long-term commitment to less-affluent renters in the city’s most rapidly gentrifying communities. “You want... View Details
  • 06 Apr 2023
  • Blog Post

Bringing Music to the HBS Classroom: My Journey as a Nontraditional Student in the Summer Venture in Management Program

work for Universal Music Group’s internal creative solutions team as a Strategic Partnerships Representative and aspire to pursue a Master of Business Administration within the next few years with the long-term goal of pursuing... View Details
  • 01 Jun 2024
  • News

Firm Foundation

you’re focused on is maximizing short-term value, we tell a family or founder-owner, go hire a banker and sell to private equity. That will maximize your dollars today,” she says. “But if you really care about where your company ends up, if you care about who you... View Details
Keywords: Janelle Nanos; private equity; Warren Buffett; career path; investment strategy; family business; Finance
  • 20 Feb 2019
  • Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

version. Further along, Musk wants to land people on Mars. Long-term NASA partner Boeing continues work on its CST-100 Starliner commercial orbiter, and the rocket manufacturer is collaborating with NASA on human commercial flights to the... View Details
Keywords: by Scott Wallask; Aerospace; Tourism; Transportation
  • 01 Jun 2008
  • News

You Only Thought You Were Republican

lowered your rate and mine all the way to 28 percent. (Things began to right themselves when Clinton put it back up to 39.6 percent.) And then again when George W. Bush cut our long-term gains rate by a quarter and the tax rate on our... View Details
Keywords: Andrew Tobias; national debt; Business Schools & Computer & Management Training; Educational Services; Government
  • 13 Oct 2009
  • Research & Ideas

7 Lessons for Navigating the Storm

results—the next quarterly report and the rewards that come from short-term success—while ignoring their responsibilities to sustaining and building the company's long-term fiscal health. Ironically, it was the Wall Street leaders who put... View Details
Keywords: by Martha Lagace
  • 22 Feb 2022
  • News

New Urban Order

is a long-term goal,” says Judson, who sees more immediate progress in local, small-scale generation. “Massachusetts and New York are at the forefront of introducing offshore wind into the mix, a resource with huge potential that’s close... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
  • 19 Mar 2012
  • HBS Case

HBS Cases: Overcoming the Stress of ‘Englishnization’

long-term effort for us," he said. "Starting this month, my own speech will simply be in English." All workers were required to take a two-hour 200-question test to assess their reading and listening comprehension of... View Details
Keywords: by Kim Girard
  • 09 Dec 2002
  • Research & Ideas

Most Accountants Aren’t Crooks—Why Good Audits Go Bad

Many human vices spring from this reflex. We postpone routine dental checkups because of the cost and inconvenience and the largely invisible long-term gain. In the same way, auditors may hesitate to issue critical audit reports because... View Details
Keywords: by Max H. Bazerman, George Loewenstein & Don A. Moore; Accounting; Financial Services
  • July 2025
  • Case

Osteoboost: Go-To-Market Strategy in a Healthcare Startup

By: Regina E. Herzlinger, Ben Creo, Jacob M. Cook and Rachel Lev-Corn
Osteoboost focuses on how a health care Medtech startup with a new device for treating osteopenia. The firm decides among alternative go-to-market strategies, including B2B (the firm to healthcare providers), DTC (directly to consumers), or some combination of the two... View Details
Keywords: Business Startups; Innovation Strategy; Financial Strategy; Health Industry; Medical Devices and Supplies Industry; United States
Citation
Educators
Related
Herzlinger, Regina E., Ben Creo, Jacob M. Cook, and Rachel Lev-Corn. "Osteoboost: Go-To-Market Strategy in a Healthcare Startup." Harvard Business School Case 326-031, July 2025.
  • 01 Dec 2015
  • Blog Post

What is the HBS FIELD Program?

realized how different brand perceptions could be across various cultures and countries. Through multiple customer interactions, we synthesized our findings to develop real short term and long-term strategies for the company to pursue. My... View Details
  • 19 Aug 2021
  • Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

popular sentiment could prove disastrous for employers trying to retain professional and highly skilled talent. And while speed is required, leaders also need a long-term view. They need to envision the practices that will be common... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
  • 30 Mar 2018
  • What Do You Think?

What Should Mark Zuckerberg Do?

ramifications for Facebook’s long-term business success. But can Facebook avoid changing its business model? What do you think? Original Column Mark Zuckerberg, founder and CEO of Facebook, one of the most dominant firms on the internet... View Details
Keywords: by James Heskett; Web Services; Information Technology
  • 24 Feb 2020
  • Research & Ideas

The Hidden Vulnerabilities of Open Source Software

use. Census II identifies the most commonly used FOSS components in production applications and begins to examine them for potential vulnerabilities, which can inform actions to sustain the long-term security and health of open source.... View Details
Keywords: by Frank Nagle and Jenny Hoffman; Computer
  • Web

Helping and harnessing business to address society’s greatest challenges. | Institute for Business in Global Society

and long-term objectives Learn More about our Mission & Objectives Related Initiatives & Projects Business & Environment Initiative This initiative brings together more than 40 affiliated faculty members who collectively represent the... View Details
  • 13 Apr 2021
  • Book

How Inclusive Managers Create Glass-Shattering Organizations

Despite these efforts, the authors stress that success is unlikely unless the people leading these initiatives truly commit to long-term improvement. Equality as a competitive advantage Looking forward, Ammerman and Groysberg envision a... View Details
Keywords: by Kristen Senz
  • 01 May 2019
  • What Do You Think?

What Should the Leadership of YouTube Do?

ground and long-term viewership. As realJoannLyles put it, “YouTube t-h-i-n-k-s it has a suppression problem. Instead, YouTube has a moral problem ” David Wittenberg added, “There's no ‘right answer’ here. No matter what YouTube does or... View Details
Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting
  • ←
  • 66
  • 67
  • …
  • 126
  • 127
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.