Publications

28 Nov 2007
Research & Ideas

B2B Branding: Does it Work?

enterprise customers. They cannot do so economically using the traditional direct sales force. Second, if left unattended, individual managers will each do their own ad hoc marketing. The result will be a hodgepodge of corporate logos,... View Details

Keywords: by John Quelch; Consumer Products

November 2005
Supplement

Nestle's Milk Districts: Case Supplement

By: Ray A. Goldberg and Kerry Herman

Nestle as the largest milk company in the world, has a history of economic development, nutrition, health, and food safety in all the major countries of the world. Each milk model is tailor-made to the needs of each country's political, social, and economic priorities. View Details

Keywords: Development Economics; Nutrition; Health; Food; Government and Politics; Social Psychology; Economics; Food and Beverage Industry

08 May 2012
First Look

First Look: May 8

PublicationsTo Think or Not To Think about Trauma? An Experimental Investigation into Unconscious Thought and Intrusion Development Authors:Julie Krans and Maarten W. Bos Publication:Journal of Experimental Psychopathology 3, no. 2... View Details

Keywords: Carmen Nobel

15 Oct 2009
Other Presentation

Growing Successful Inner City Businesses: Findings From A Decade of ICIC Data

By: Michael E. Porter

Dr. Michael Porter: Inner City Economic Forum Summit 2009 View Details

Keywords: Economics; Growth and Development; United States

Read Now

June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Consumer Products Industry; United States; China; Africa; Latin America

29 Aug 2013
News

Wagaroo update: designing a mechanism to identify responsible sources for pet dogs

Research Summary

Overview

By: Meg Rithmire

My research and course development focus on questions of how markets and market mechanisms interact with concentrated political power, especially in the context of authoritarian or illiberal regimes. Geographically, my expertise is in the political economy of Asia,... View Details

April 2008 (Revised December 2008)
Case

North Goes East

By: Nicolas P. Retsinas, Daniela Beyersdorfer and Elena Corsi

In August 2006, Magnus Lofgren and Robert Provine, managing directors and co-founders of the "North Real Estate Opportunities Fund," need to decide which real estate investment the Fund should pursue as its first project. The Fund's target region, Central and Eastern... View Details

Keywords: Developing Countries and Economies; Investment Funds; Risk Management; Emerging Markets; Opportunities; Real Estate Industry; Europe

June 2007 (Revised June 2011)
Case

TA Energy (Turkey): A Bundle of International Partnerships

By: William R. Kerr, Daniel J. Isenberg and Ant Bozkaya

Stimulates discussion of entrepreneurship in emerging economies, especially for entrepreneurs returning to their home countries to start businesses with global technologies and partners. Focuses on the partnership tensions between global firms and local... View Details

Keywords: Family Business; Developing Countries and Economies; Entrepreneurship; Venture Capital; Globalized Firms and Management; Partners and Partnerships; Conflict and Resolution; Turkey

October 2024
Teaching Note

El Salvador: Launching Bitcoin as Legal Tender

By: Laura Alfaro

Teaching Note for HBS Case No. 322-055. In June 2021, Nayib Bukele, El Salvador’s president, surprised the world with the announcement that the country would adopt bitcoin as legal tender, becoming the first nation to do so. Bitcoin was mostly used for trading and had... View Details

Keywords: Bitcoin; Cryptocurrency; Currency; Financial Strategy; Economic Growth; Governance; Macroeconomics; Assets; Government Administration; Latin America; El Salvador

07 Apr 2010
Working Paper Summaries

Location Strategies for Agglomeration Economies

Keywords: by Juan Alcácer & Wilbur Chung; Technology

February 2018
Case

Infrastructure in Nigeria: Unlocking Pension Fund Investments

By: John Macomber and Pippa Tubman Armerding

The so-called “infrastructure finance gap” was a problem in Nigeria as in many parts of the world. Infrastructure projects like power plants and dams were very large capital investments that could generate long-term consistent cash flows, but their financing and... View Details

Keywords: Pension Fund Investing; Infrastucture; Power/Energy; Credit Enhancement; Infrastructure; Project Finance; Investment Funds; Emerging Markets; Nigeria; Africa

Deborah Winshel is a member of the Faculty of the Harvard Business School where she teaches Leadership and Corporate Accountability to first year MBAs and executives.

Most recently, Deborah was a Managing Director and Global Head of Social Impact at... View Details

February 2022 (Revised April 2022)
Case

BUA Group

By: John D. Macomber, Pippa Tubman Armerding and Wale Lawal

BUA Group must decide between investments in cement, road building, power generation, or sugar. Private businesses are important to economic development in Africa. Students must assess the competitive nature of each of these industries, the magnitude of capital... View Details

Keywords: Investing; Transportation; Strategy; Project Finance; Agribusiness; Construction; Infrastructure; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Nigeria; Africa

Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details

October 2010 (Revised June 2014)
Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho

A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details

Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany