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Show Results For
- All HBS Web
(3,222)
- People (4)
- News (788)
- Research (2,123)
- Events (16)
- Multimedia (15)
- Faculty Publications (1,503)
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, View Details
Keywords: by Dina Gerdeman
- 15 Feb 2000
- Lessons from the Classroom
Delivering Information Services: A 30-Year Perspective
corporate web site and all of the technology distributed inside the organization. While the View Details
Keywords: by Staff
- December 2010
- Supplement
Ad Classification at Right Media — pre-class slides — supplement
By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
- July 2011
- Teaching Note
Weber Shandwick: The Client Relationship Leader Program (TN)
By: Robert G. Eccles and Penelope Rossano
Teaching Note for 408077. View Details
- 23 May 2016
- Research & Ideas
A Little Understanding Motivates Copyright Abusers to Pay Up
Obtaining an image from the Internet is as easy as right-clicking and downloading. We’ve all done it—or, ahem, know someone who has. We rarely think about who created these... View Details
- June 18, 2022
- Article
In Defense of Online Anonymity
By: Michael Luca
Lack of transparency on the internet may help fuel toxic dialogue, but it also encourages honest feedback and protects people against discrimination View Details
Luca, Michael. "In Defense of Online Anonymity." Wall Street Journal (June 18, 2022).
- January 2000 (Revised April 2000)
- Case
AsiaMail.com: What's in a Name?
By: Myra M. Hart and Sharon Peyus
Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and... View Details
Keywords: Business Startups; Venture Capital; Brands and Branding; Internet and the Web; Entrepreneurship; Advertising; Marketing; Information Technology Industry; Service Industry; Asia
Hart, Myra M., and Sharon Peyus. "AsiaMail.com: What's in a Name?" Harvard Business School Case 800-132, January 2000. (Revised April 2000.)
- 16 Dec 2011
- Research & Ideas
Reintroducing Intellectual Ambition to the Study of Business History
historians to move beyond incremental additions to the literature and instead return to tackling big subjects with major importance to the future of business. "Rehashing... View Details
Keywords: by Geoffrey Jones & Walter Friedman
- 10 Mar 2015
- News
Women in Tech: Breaking the Digital Ceiling
that I’m a woman, and build a really big, successful company, so they can be like, ‘Oh, I should have taken her more seriously.’ ” And perhaps they should have: CloudFlare now handles 5 percent of View Details
Keywords: April White
- 07 Nov 2016
- News
How Wikipedia Keeps Political Discourse from Turning Ugly
- April 2000 (Revised June 2001)
- Case
DoubleClick Buys Abacus (A)
By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
- July 2001 (Revised December 2001)
- Case
WeServeHomes.com
ServiceMaster, a Fortune 500 supplier of home services such as Terminex, Trugreen (lawn care), and MerryMaids, has a 50% interest in an Internet start-up designed to attract new customers to its services and help service providers improve quality and lower costs.... View Details
Keywords: Organizational Change and Adaptation; Internet and the Web; Information Technology; Service Operations; Service Delivery; Service Industry
Hallowell, Roger H., and David Kiron. "WeServeHomes.com." Harvard Business School Case 802-004, July 2001. (Revised December 2001.)
- 18 Oct 2010
- Lessons from the Classroom
Venture Capital’s Disconnect with Clean Tech
MBA students often fall into one of two categories—those hungry to rush into careers as venture capitalists, and those eager to found a venture-funded start-up. For all of them, Harvard Business School professor Joseph Lassiter has some intriguing advice: Spend a few... View Details
- 17 Mar 2015
- News
The First Five Years: Adam Enbar (MBA 2010)
people web development for fun, and getting them amazing jobs and careers. I was blown away. That’s when the light bulb went off. Since then,... View Details
- 26 Feb 2014
- News
The First Five Years: Morgan Hermand-Waiche (MBA 2010)
HERMAND-WAICHE What's the story behind Adore Me? "I had always wanted to start a company in the United States and after three years at McKinsey & Company, View Details
- 18 Nov 2013
- Op-Ed
Twitter IPO: Overvalued or the Start of Something Big?
opportunities for real-time conversations and engagement to people around the world. The company has accomplished this by taking advantage of the... View Details
- December 2010
- Supplement
Ad Classification at Right Media — slide supplement
By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
- 01 Jun 2014
- News
Ask the Expert: Braving an Insecure New World
always outpace static compliance requirements, so trying to meet them amounts to a misallocation of resources, often costly and with little promise of better security. The ever-increasing data gathered by... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
As a professor of decision making and negotiation, I often receive unsolicited phone calls from relatives, friends, and acquaintances seeking my advice on consumer matters such as negotiating for a house,... View Details
Keywords: by Max H. Bazerman
- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
“Many decisions, judgments, and forecasts now made by humans should be turned over to algorithms Even though machine learning systems still lack common sense, they are accomplishing ‘useful work’ and are... View Details
Keywords: by James Heskett