Publications
Publications
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- All HBS Web
(3,293)
- Faculty Publications (1,403)
- April 1989 (Revised January 1994)
- Case
Novo Industri
By: Michael E. Porter and Michael J. Enright
Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an... View Details
- April 1989 (Revised May 1993)
- Case
Novel Combination of Two Drugs (A)
- April 1989
- Supplement
Novel Combination of Two Drugs (B)
- April 1989
- Supplement
Novel Combination of Two Drugs (C)
- April 1989 (Revised July 1992)
- Supplement
Technology Transfer: Anti-Inflammatory Drug (B)
- April 1989 (Revised July 1992)
- Supplement
Technology Transfer: Anti-Inflammatory Drug (C)
- April 1989 (Revised May 1993)
- Case
Technology Transfer: Anti-Inflammatory Discovery (A)
- March 1989 (Revised August 1989)
- Case
GI Wars: Tums vs. Rolaids—Positioning Over-the-Counter Drugs
- February 1989 (Revised April 1989)
- Teaching Note
Health Industry Manufacturers Association, Teaching Note
By: George C. Lodge
- January 1989 (Revised June 1993)
- Case
Health Industry Manufacturers Association
By: George C. Lodge
Keywords: Medical Devices and Supplies Industry
- November 1988 (Revised January 1992)
- Teaching Note
Hospital Corp. of America (A), Teaching Note
By: W. Carl Kester and David W. Mullins Jr.
Teaching Note for (9-283-053). View Details
Keywords: Health Industry
- November 1988
- Teaching Note
Hospital Corp. of America (B), Teaching Note
By: W. Carl Kester
Teaching Note for (9-283-054). View Details
- September 1988 (Revised November 1988)
- Supplement
Watt Group: Consumer Product and Retailing Doctors (B)
By: Ray A. Goldberg
- March 1987 (Revised September 1988)
- Teaching Note
Health Stop (A) and (B), Teaching Note
- 01 Jan 1987
- Conference Presentation
Executive Support Systems for Hospital Strategic Planning
By: L. M. Applegate and R. O. Mason
- December 1986 (Revised July 1989)
- Background Note
Note on the Hospital Information Systems Industry
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details