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  • All HBS Web  (1,764)
    • People  (5)
    • News  (169)
    • Research  (1,505)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (1,302)
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  • Profile

Eryn Schultz

out about a nonprofit grocery store concept I’m now involved with. It’s called Daily Table, and it was founded by Doug Rauch, the ex-president of Trader Joe’s. He noticed that the average grocery View Details
Keywords: Consulting
  • December 1996 (Revised July 1997)
  • Case

Parker's Biscuits, Inc.: Venturing into China

Carol Wittenberg's first major task as president of the Asia/Pacific business for Parker's Biscuits is to set up a joint venture to manufacture biscuits in China. The team that Wittenberg has put together to find a joint venture partner has narrowed the choice down to... View Details
Keywords: Joint Ventures; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry; China
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Gray, Ann E. "Parker's Biscuits, Inc.: Venturing into China." Harvard Business School Case 697-056, December 1996. (Revised July 1997.)
  • November 1983 (Revised December 1984)
  • Case

Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details
Keywords: Product Launch; Food and Beverage Industry; Food and Beverage Industry; United States
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Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
  • September–October 2022
  • Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
  • 23 Dec 2008
  • First Look

First Look: December 23, 2008

CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision... View Details
Keywords: Martha Lagace

    Samuel M. Walton

    1987, Wal-Marts numbered over 1,000 and had sales of $14 billion. Gaining momentum from the success of Wal-Mart, Walton created the highly successful bulk food store chain,... View Details
    Keywords: Retail
    • August 2018
    • Case

    Tapping Growth at Lord Hobo Brewing Company

    By: Ethan Rouen and Susanna Gallani
    Lord Hobo Brewing Company accounts for its inventory process as it prepares to create its first set of professional financial statements for investors. View Details
    Keywords: Inventory; Start-ups; Craft Brewing; Investing; GAAP; Brand Management; Accounting; Working Capital; Entrepreneurship; Private Equity; Business Startups; Business and Shareholder Relations; Food and Beverage Industry; Boston; New England; United States
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    Rouen, Ethan, and Susanna Gallani. "Tapping Growth at Lord Hobo Brewing Company." Harvard Business School Case 119-028, August 2018.
    • Profile

    Hiroshi Mikitani

    hyper-efficient supermarket with standardized offerings,” Rakuten is more like a bazaar “where the owners of many small shops curate the merchandise and interact personally with customers.” Starting out, Rakuten charged... View Details
    • May 1986
    • Case

    U.S. Retail Coffee Market (A), Software Case

    By: Benson P. Shapiro
    Keywords: Food and Beverage Industry; United States
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    Shapiro, Benson P. "U.S. Retail Coffee Market (A), Software Case." Harvard Business School Case 586-134, May 1986.
    • September 1993 (Revised December 1993)
    • Case

    Cott Corp.: Private Label in the 1990s

    By: Ray A. Goldberg and Robert S. Kaplan
    Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods? View Details
    Keywords: Private Sector; Cost Management; Labels; Growth and Development Strategy; Market Entry and Exit; Industry Structures; Diversification; Food and Beverage Industry
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    Goldberg, Ray A., and Robert S. Kaplan. "Cott Corp.: Private Label in the 1990s." Harvard Business School Case 594-031, September 1993. (Revised December 1993.)
    • December 2010
    • Supplement

    Urban Water Partners (B) Spreadsheet Supplement (CW)

    By: Karthik Ramanna and George Serafeim
    Solution to spreadsheet 111704. View Details
    Keywords: Food and Beverage Industry; Dar es Salaam
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    Ramanna, Karthik, and George Serafeim. "Urban Water Partners (B) Spreadsheet Supplement (CW)." Harvard Business School Spreadsheet Supplement 111-706, December 2010.
    • October 1986
    • Supplement

    Colonial Foods: Performance Appraisal Interview, Video Transcript

    By: Michael Beer and James G. Clawson
    Transcript for Video (9-884-518). View Details
    Keywords: Human Resources; Job Interviews; Food and Beverage Industry
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    Beer, Michael, and James G. Clawson. "Colonial Foods: Performance Appraisal Interview, Video Transcript." Harvard Business School Video Supplement 487-027, October 1986.
    • November 2015 (Revised January 2016)
    • Teaching Note

    McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs

    By: Michael W. Toffel
    This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier... View Details
    Keywords: Supply Chain; Supply Chain Management; Welfare; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil; United States; United Kingdom
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    Toffel, Michael W. "McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs." Harvard Business School Teaching Note 616-021, November 2015. (Revised January 2016.)
    • December 2010
    • Teaching Note

    VeeV on the Rocks? (TN)

    By: Christopher Marquis, Joshua D. Margolis and Bobbi Thomason
    Teaching Note for 410006. View Details
    Keywords: Quality; Ownership Stake; Growth and Development; Problems and Challenges; Corporate Social Responsibility and Impact; Brands and Branding; Food and Beverage Industry
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    Marquis, Christopher, Joshua D. Margolis, and Bobbi Thomason. "VeeV on the Rocks? (TN)." Harvard Business School Teaching Note 411-076, December 2010.
    • November 1983
    • Supplement

    Pepsi-Cola United Kingdom (B)

    By: Benson P. Shapiro and Edward J. Hoff
    Supplements the (A) case. View Details
    Keywords: Food and Beverage Industry; United Kingdom; United States
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    Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (B)." Harvard Business School Supplement 584-053, November 1983.
    • September 2000
    • Teaching Note

    Boston Beer Company: Light Beer Decision TN

    By: Joseph B. Lassiter III and John T. Gourville
    Teaching Note for (9-899-058). View Details
    Keywords: Food and Beverage Industry; Boston
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    Lassiter, Joseph B., III, and John T. Gourville. "Boston Beer Company: Light Beer Decision TN." Harvard Business School Teaching Note 801-144, September 2000.
    • 27 Aug 2014
    • Lessons from the Classroom

    Learning From Japan’s Remarkable Disaster Recovery

    is that participants write up their own case studies—an opportunity usually reserved for faculty. Some of the 18 cases published or in development in the "The Great East Japan Earthquake" series include reports on Google Japan View Details
    Keywords: by Sean Silverthorne; Energy; Utilities; Retail
    • Portrait Project

    Kelly O’Neil

    the compost I so detested. When I look at wastes now, I see their potential. Most of the world's markets are defined by broken lifecycles – we extract, manufacture, use, and then abandon. By finding ways to extract the View Details
    • November 1995
    • Teaching Note

    PepsiCo: A View from the Corporate Office TN

    By: Lynda M. Applegate and Sarah Gant
    Teaching Note for (9-694-078). View Details
    Keywords: Food and Beverage Industry
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    Applegate, Lynda M., and Sarah Gant. "PepsiCo: A View from the Corporate Office TN." Harvard Business School Teaching Note 196-074, November 1995.
    • August 1991
    • Article

    Sources of Superior Performance: Market Share versus Industry Effects in the U.S. Brewing Industry

    By: C. A. Montgomery and B. Wernerfelt
    Keywords: Performance; Sales; Food and Beverage Industry
    Citation
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    Montgomery, C. A., and B. Wernerfelt. "Sources of Superior Performance: Market Share versus Industry Effects in the U.S. Brewing Industry." Management Science 37, no. 8 (August 1991): 954–959.
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