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Show Results For
- All HBS Web
(1,673)
- People (6)
- News (439)
- Research (1,044)
- Events (4)
- Multimedia (6)
- Faculty Publications (328)
- 30 Jun 2020
- Book
Capitalism Is More at Risk Than Ever
plan’s rationale, noting that climate-change efforts had cost Unilever $200 million in 2011 and predicting a political crisis if something was not done about inequitable growth. “Total profits of the consumer View Details
Keywords: by Martha Lagace
- 28 Apr 2022
- News
Finding Her Place
Photo: Courtesy Chapman Partnership Symeria Hudson (MBA 1997) never expected to find herself leading a nonprofit. She began her career with 25 years in the corporate world, the first 10 years in consumer View Details
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
range of home and small-business users. The question the company faced was how to convince potential customers to buy it. The key ingredient: the product launch. “Product launches are always crucial for early-stage ventures,” says Cespedes. “Repeated surveys indicate... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
high-growth beverage startups. Also, it is not clear to me why you are launching another product. Why not invest whatever capital you can get in driving amazing sell-through in one or two chains with some creative consumer marketing? And... View Details
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
core business, ranging from environmental issues to LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and... View Details
Keywords: Dina Gerdeman
- 01 Sep 2004
- News
Promise & Perils
the local level, and typically filled rural niches for consumer goods. At their peak in the early 1990s, an estimated 19 million TVEs operated across the country. By contrast, the SOEs were controlled by various government ministries at... View Details
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
changing competitive landscape, consumers who may not have considered buying a GM vehicle over the past decade may now be inclined to do so again. What the company has done in rationalizing the number of brands in its portfolio has been a... View Details
- 01 Dec 2022
- News
The State of Play
their goods or the quality of services. The next step in what they referred to as the “progression of economic value” would require engaging consumers experientially, “on an emotional, physical,... View Details
- 02 Feb 2010
- First Look
First Look: Feb. 2
focused," but they don't deliver solutions to customers' thorniest problems. Why? Because they're stymied by the rigid "silos" they're organized around. In Reorganize for Resilience, Ranjay Gulati reveals how resilient companies prosper both in View Details
Keywords: Martha Lagace
- 16 Sep 2022
- Blog Post
Climate Stories Episode #9: Shelly Xu (MBA 2021) Reducing Waste Through Beautiful Design
believes that good design can inspire the fashion industry to avoid these frightening forecasts. Her business is built on two prongs: She’s developing a software algorithm that she hopes will automate zero waste designs that both cost... View Details
- 28 May 2019
- News
INK: Maker’s Manual
Since cofounding the online product discovery platform The Grommet in 2008, Jules Pieri (MBA 1986) has enjoyed a front-row seat to the launch of 3,000 consumer products—including household names like Fitbit, SodaStream, and S’well. From... View Details
Keywords: Jen McFarland Flint
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=52168 Rainy Day Stocks By: Gormsen, Niels, and Robin Greenwood Abstract—We study the good- and bad-times performance of equity portfolios formed on characteristics. Many characteristics associated with View Details
Keywords: Carmen Nobel
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
goes on and consumers buy more goods online, the tail is getting longer but decidedly thinner. And the importance of individual bestsellers is not diminishing over time—it is growing. That explains why... View Details
- 16 Dec 2008
- First Look
First Look: December 16, 2008
Publication:Annual Review of Psychology 60 (2009): 475-499 Abstract As technology has simplified meeting basic needs, humans have cultivated increasingly psychological avenues for occupying their consumption energies, moving from View Details
Keywords: Sean Silverthorne
- 04 Dec 2007
- First Look
First Look: December 4, 2007
Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount membership clubs to make a few... View Details
Keywords: Martha Lagace
- Profile
Scott Wu
environmental sustainability, health and wellness, natural and organic consumer products, and business services. He was also a member of the founding team of Upstart, which is pioneering crowdfunding for recent graduates. Wu credits HBS... View Details
- Fast Answer
Government data and information sources for public entrepreneurship
international selection of large cities. Data include costs of goods, rental rates, transportation and incomes. Demographics & View Details
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 06 Dec 2011
- First Look
First Look: Dec. 6
Originators issue too many informationally insensitive securities in good times, blunting investor incentives to become informed. The resulting scarcity of informed investors exacerbates market collapses in bad times. Inefficiency arises... View Details
Keywords: Sean Silverthorne
- 05 Aug 2002
- Research & Ideas
Five questions for Regina E. Herzlinger
the sick. The resulting competition for consumers with differentiated products will control costs by increasing quality of care—e.g., integrated teams for congestive heart failure have reduced costs by $8,000 per year per enrollee. This... View Details
Keywords: by Martha Lagace